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The Social Media Analytics Compass: What and How to Measure

Razor Social

In an audience you will typically have the following: Lurkers – People that monitor what you share but don’t interact. For example, I’m running a conference with Mark Schaefer on Content Marketing in Dublin and we’d like to see where the sales are coming from. This is usually the majority of your audience.

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How I Went Viral on X (Formerly Twitter): An In-Depth Analysis

Buffer Social

  Use hashtags strategically  As noted in Tanay’s X algorithm breakdown from earlier, hashtags do still have relevance on the platform, but not the viral effect they used to. When a hashtag is trending, more users are likely to engage with associated content, offering a chance for broader exposure.