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10 Higher Ed Marketers You Should Follow

Social Media Strategies Summit

Is there a high-performing tactic, channel, or platform you’re not currently using? We love how Carrie shares best practices on topics like content ideation and how to get the best out of marketing conferences: Her advice tends to be succinct and practical, which isn’t always the case on LinkedIn! Figuring that stuff out can be tough.

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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers. He made it crystal clear that we all will see less brand content in our news feed. 10 Power Tips to Create Facebook Content That Owns the News Feed Like a Boss. What About the Silent Lurkers?

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Twitter Cleans up Spam Accounts

Ignite Social Media

Twitter has been struggling ever since they moved away from their bread and butter of the reverse chronological feed in early 2016. The recent news that Twitter is overrun with fake accounts delivered a massive blow to Twitter’s reputation. Over the last few months, a Twitter clean up has been happening.

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The Void That Twitter Could Leave

Twist Image

Dear Twitter, please don't go. These are dangerous times for Twitter. Their users are curious (yes, there are millions of people still looking at Twitter daily, but are they really using it?). Many have written about the struggles of Twitter. Is Twitter really a feature and not a platform? What Twitter does.

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Can't Facebook Kill Twitter?

Twist Image

Twitter does one thing right that Facebook isn't doing. No, it's definitely not how Twitter handle trolls and harassment. Facebook allows you to search for things like this, but the interface and feed doesn't pull it all together well, and the algorithm messes with how information appears. It's the real-time and live events.

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13 Signs That You're At a Tech Conference | Almost Savvy

Almost Savvy

While I truly love the energy and content at tech conferences, I’m struck (and, at moments, slightly entertained) by the differences in style and etiquette between the entrepreneurial tech events and those with a? Nametags are awkwardly enormous as they include name, company, website and Twitter @username.

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5 Fast Hacks To Increase Your Twitter Click Through Rate

Webbiquity SMM

There are few things more satisfying to an online marketer than witnessing your brand’s Twitter account reach critical mass. All the work you put into building a large social platform is paying off, and now your account, which was once only followed by your coworkers, is now a social media powerhouse. Choose An Eye-Catching Image.

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