Sprout Social

JULY 19, 2022

The first hashtag debuted on Twitter in 2007 from a product designer named Chris Messina. “I Only hashtags allow similarly-interested folks to find each other—whether they’re on Twitter, Instagram, Pinterest, TikTok, Reddit or elsewhere. That’s where Messina was inspired to repurpose it on Twitter. What is hashtagging?

Hashtag 122

Hashtag How To Guidelines Telecommunications 122

Convince & Convert

DECEMBER 22, 2014

Corporate marketers that bought into Facebook’s long con of free exposure spent the past three years using their fan counts, PTAT, reach, and engagement rate metrics to convince their C-Suite bosses that all was healthy in the social media department. For many corporate marketers, these are major shifts. From free to paid.

Facebook 166

Facebook Conference Social Media Metrics 166

SocialFish

MARCH 30, 2011

For example, a few years ago when a new registration system wasn’t working correctly, Twitter lit up with complaints. They opened up the conference scheduler on ALA Connect to nonmembers so all attendees can create conference profiles, including their interests. ALA Twitter feeds. But it went unused.

Case Study 213

Case Study Library Communities Study 213

Later

FEBRUARY 16, 2021

Apply this method to your social media marketing plan by basing the goals on metrics that are specific to your business. Improve your content workflow with Later ’s user-generated content tools — source, schedule and repost UGC to your feed in minutes! . A SMART goal is: Specific. Measurable. Achievable.

Small Business 85

Small Business Social Media Strategy UGC 85

Waxing UnLyrical

JUNE 13, 2016

Yup, I’m heading across the pond for what promises to be one of the year’s best conferences, the AMEC International Summit (as in: the same Summit that, some years ago, saw the Barcelona Principles become a household name… if you work in PR, that is). Lessons from NATO for Leading the Way in Digital Communication.

Education 100

Education Exercises Consultant Banking 100

SocialFish

MARCH 30, 2011

For example, a few years ago when a new registration system wasn’t working correctly, Twitter lit up with complaints. They opened up the conference scheduler on ALA Connect to nonmembers so all attendees can create conference profiles, including their interests. ALA Twitter feeds. But it went unused.

Case Study 168

Case Study Communities Study Committee 168

Writtent Blog

JUNE 25, 2013

Twitter Keyword Streams. The only thing quicker than Google’s capacity for crawling and indexing content is Twitter, one of the world’s fastest-moving social media networks. Image Credit: Luna Metrics. Twitter Lists. Conferize curates leading conferences, and the content and social media surrounding these events.

Tools 91

Tools Content Blogger Curation 91

Later

NOVEMBER 13, 2019

Instagram aesthetic trends are constantly evolving — but what does 2020 hold for your feed? . From the “no-edit edit” to homemade memes and the obsession with carousel posts, your Instagram feed is about to become more creative than ever. . Check out how influencer @jlbabe has adopted this cool look in her feed: .

Instagram 85

Instagram Trends UGC Meme 85

Waxing UnLyrical

AUGUST 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The MetricsMan Comes To #measurePR August 27th, 2010 Tweet What’s a Twitter chat on measurement without a Metrics Man? Image: Kemp Edmonds via Flickr, CC 2.0 Thanks so much for stopping by WUL!

ROI 169

ROI Postrank Tourism Blogroll 169

Techipedia: Tamar Weinberg

MARCH 27, 2012

But it’s rare to see such fan love on Facebook and Twitter. Does your business regularly attend industry conferences or trade shows? But it is a metric that is achieved predominately by the actions of your fans. or “Make sure you also follow us on Twitter!” Why is that? Offer Online Thanks for Offline Events.

Social Media 186

Social Media Real Estate Survey Eventful 186

Justin Levy

JUNE 21, 2010

If youre new here or just an old friend, Id love it if you subscribed via RSS feed. Maybe a tool like Radian6 on one screen, Twitter on the other, a cool visualization chart that you’re not really sure what it does on yet another screen, multiple keyboards, touchscreens, iris scanners, fingerprint readers, and other cool gadgetry.

Social Media 127

Social Media Radian6 RSS Feed Reader 127

Waxing UnLyrical

FEBRUARY 1, 2011

“Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email.

Postrank 193

Postrank Metrics Tourism WordPress 193

Waxing UnLyrical

NOVEMBER 7, 2010

How to not suck being a conference moderator or speaker , from TopRank’s Online Marketing Blog. I’ve been to enough conferences where the moderators/speakers sucked (and live in deathly fear of that being applied to me). Faulty media metrics make for a guessing game , by Mathew Ingram at GigaOm. pts Settings.

Class 144

Class Creative Commons Postrank Conference 144

Convince & Convert

NOVEMBER 17, 2016

Scroll through Facebook’s News Feed. Dial into a conference call. Sure, there’s always going to be the 10 percent of surveyed employees who spend over two hours on social, but the vast majority spend less than an hour scrolling through their feeds. Image via Unsplash. Your employees each have a morning ritual. Respond to emails.

Survey 60

Survey Education How To Hotels 60

Justin Levy

OCTOBER 12, 2009

If youre new here or just an old friend, Id love it if you subscribed via RSS feed. Other case studies have focused on what we’ve done but not tearing apart the metrics. For instance, we have made a conscious decision to not set up a Twitter account where offer discounts. Chris is a genuis at analysis and analytics.

ROI 140

ROI Social Media Analysis Discount 140

Convince & Convert

SEPTEMBER 22, 2010

If someone signs up to follow your company on Twitter, when you tweet will that person see it? That depends upon how many other people/brands they are following, and how often they check Twitter. In general, however, the chances any one Twitter follower sees any specific update from you is minimal. Very, very few.

Social Media 137

Social Media Strategy Social CRM Consultant 137

Razor Social

MAY 15, 2019

Here’s another way to do event activation: You can leverage influencers to promote a conference or an event. All of these metrics are pretty easy to measure either through native social media analytics on Twitter, Facebook, LinkedIn, etc., or via third party tools that track social metrics.

Influencer 104

Influencer Social Media How To Campaign 104

Justin Levy

MAY 10, 2010

If youre new here or just an old friend, Id love it if you subscribed via RSS feed. Now that we’ve had our short history lesson, did you know that the Chairman, Admiral Mullen, is actually active on multiple social media accounts such as Twitter , Facebook , Flickr , and YouTube ? What do you think of it?

Social Media 113

Social Media Strategy Policies RSS 113

Waxing UnLyrical

OCTOBER 19, 2010

If web metrics from these local sites start showing less referral traffic from Google, then it’s surely possible that Google Instant is, at least in part, to blame. You can catch up with her on Twitter or by e-mail. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email.

Google 254

Google Class Creative Commons Yahoo 254

Waxing UnLyrical

SEPTEMBER 13, 2010

But the true art and science of public relations measurement should get out of the marketing mix and go beyond traditional AVE metrics. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. This is a young guy in college, and he gets what measurement is and isn’t. pts Settings.

Class 134

Class Postrank Tourism Blogroll 134

Waxing UnLyrical

OCTOBER 1, 2010

Priya says, “This episode of #measurepr will share how CRT/tanaka leveraged social media to exponentially increase CRN’s brand visibility online and significantly multiply key metrics (web traffic, scorecard participation, positive mentions) resulting in the 2010 PRSA Silver Anvil award for CRN in the Reputation/Brand Management category.&#

Postrank 146

Postrank Tourism Blogroll WordPress 146

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. I recommend picking three solid metrics to track. Then this is the blog post for you.

Social Media 167

Social Media Strategy Consultant Conference 167

Waxing UnLyrical

FEBRUARY 8, 2011

It started as an email conversation with a friend while I was flying back from the 2009 PRSA International Conference in San Diego. Remember when Twitter lists first appeared? Of course it’s pleasant if you see your name on so-and-so’s “X number of Twitter hotties&# list, or any iteration thereof.

List 161

List Class How To Comments 161

Convince & Convert

MARCH 25, 2010

Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. Need to see the increase in Twitter followers over time? Or, you could just use Swix, the super slick new social media scoreboard that just works.

Social Media 117

Social Media Strategy Statistics Metrics 117

Waxing UnLyrical

NOVEMBER 23, 2010

November 23rd, 2010 Tweet Guest post by Jackson Wightman I take part in a few Twitter chats when time permits. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Id love to see some metrics on the effectiveness of advertorials. Thanks so much for stopping by WUL! pts Settings.

Class 184

Class Blogger Issues Review 184

Convince & Convert

MAY 27, 2010

Swix Adds Facebook Tracking Speaking of Facebook, our friends at Swix , the incredibly nifty Canadian social media tracking and reporting service, have managed to wade through the ever-shifting tides and add Facebook fan page metrics. into their friends' news feeds) and not the brand's wall. Comment away!

Consultant 123

Consultant Metrics Social Media Social CRM 123

Kikolani

MAY 31, 2016

By exploring a truckload of filters, you can customize the feed and ensure that the tool serves your specific needs. Platforms like Twitter are an integral part of a successful outreach strategy. Namely, you can take a bird’s eye view of the ecosystem that forms around big brands on Twitter, Facebook and Instagram.

Tools 60

Tools Marketing SEO Analysis 60

Sprout Social

NOVEMBER 15, 2016

Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. The metrics you choose to monitor will be influenced by the goals you set; however, we recommend that you look beyond vanity metrics like your number of followers.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Convince & Convert

JULY 14, 2010

I believe I have tried almost every type of measurement and metric to alter the mindset of CEOs and leaders. I now take the organization’s current strategic plan, CEO’s vision, mission statement and make those the metrics of a social media strategy. Having said that, I really like your point of view.

Social Media 136

Social Media Strategy Metrics Organization 136

Bare Feet Studios

NOVEMBER 13, 2009

People who share, literally are saving lives via chat rooms and Twitter, as well as providing a steady stream of inspiration. Of course each metric will produce a different price. Now is a good time to sign up to receive new articles by email as soon as they are published or subscribe to our RSS feed.

Social Media 48

Social Media Upcoming Flickr Conference 48

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. It’s not hard, it’s complicated.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? It’s in our DNA. If they aren’t you follow up via email.

Social CRM 134

Social CRM Influencer Klout Social Media 134

Viper Chill

AUGUST 27, 2014

Niche conferences are very expensive to be a vendor at. Since we’re attracting clients online here, that would eradicate the need for being a vendor at conferences and advertising in niche publications. Reading the blogs, watching the Twitter feeds and even going to events is not enough.

SEO 79

SEO Company Hotels Marketing 79

Buzz Marketing for Technology

JULY 24, 2008

Syndic8 and RSS Feeds have just about every feed you could imagine. Therefore, when you’re setting up a goal for yourself or your business, build knowledge sharing into your performance metrics — devote a certain amount of time per week to knowledge sharing and innovation-related activities. Like this post?

RSS 100

RSS Plaxo Meme Telecommunications 100

Convince & Convert

AUGUST 2, 2012

The RSS feed is: [link]. You should RSS feed that. One thing that we found is that certain social agencies called SMAoR’s, Social Media Agency of Record, we found in the interview that all of them that we interviewed were deploying ads within Facebook and Twitter. I think the metric side of that is difficult.

Social Media 115

Social Media Groups Groups Team 115

Bare Feet Studios

OCTOBER 10, 2008

Another long-standing metric that I have found to be true and relevant repeatedly, is that of a professional trainer or professor: know 10 times more than you plan to deliver. How Twitter and related platformscan inform, accelerate and amplify your business opportunities. This ad featured a professional driver on a closed course.&#

Social Media 40

Social Media Construction Consultant Upcoming 40

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully. There’s a way to get your Facebook update seen in more news feeds.

Social Media 122

Social Media Strategy CoTweet CoTweet 122