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What Journalists Need from PR People

Proactive Report

MAY 6, 2010

A February 2010 survey from comScore for the NAA (Site Matters: The Value of Local Newspaper Web Sites ) found that newspaper Web sites continue to be the most used and valued destination for consumers seeking credible and trustworthy local content and advertising online. I’m leading the a workshop on social media and PR strategies.

Press Release 109
Press Release comScore Case Study Nielsen 109
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Social Media Revenue: Huffington Post TechCrunch Valuations

Laurel Papworth

JANUARY 17, 2010

Something that continually gets asked of me at conferences and workshops is “Where’s the Money?&#. And “TechCrunch had about a million global page views in September, compared with 13 million for CNET News, according to comScore Networks Inc.&#. Yes, Virginia, social media and blogs CAN make money.

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