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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

In marketing, the primary types of social proof are: Product Reviews : Reviews are the lifeblood of social proof. This type of social proof can emphasize how a product or service provided a solution to a common problem. ComScore’s case study shows how social proof affects conversions using their landing pages.

comScore 299
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Search Engine Rankings – Search Market Share for May 2011

Bill Hartzer

As you probably know by now, every month I make it habit of posting the latest search engine market share–the search engine rankings for the previous month, as provided by comScore. As such, comScore has released its monthly comScore analysis of the United States search marketplace. Search Direct, Yahoo!’s

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Time Spent on Mobile Apps Totals 76% of Time Spent Watching TV

The Realtime Report

The average time spent (compiled using publicly available data from comScore and Alexa) on the web declined 2.4%, from 72 minutes to 70 minutes year-over-year. And which type of mobile apps consume more of your time? Do you spend more time on mobile apps or watching television?

Mobile 173
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Google's Third Wave Of Innovation

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Over the years, Google has expanded the offering to individual''s website wishing to run these types of ads in lieu of traditional banner advertising. To put the first wave of Google''s Web dominance into perspective, comScore Media Metrix''s rank of the top 50 U.S. Adding some data to this, comScore''s February 2014 U.S.

Google 92
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The Trouble With Online Advertising

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As if on cue, comScore (self-described as "a global leader in measuring the digital world and the preferred source of digital marketing intelligence" ) released a white paper last week titled, The Economics of Online Advertising , that looked at the state of online advertising. We're doing it wrong. It is early. there's more!

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Demand Better Content

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If people are looking for a particular type of content and Demand Media can figure out what that content is, get someone to create it, and monetize the article, it seems like not only have the robots figured out what type of content the consumers want, but they've also uncovered a simple and elegant revenue model to match it.

Content 103
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Top Search Engine Optimization Firms for December 2009

Bill Hartzer

.&# They go on to say that “To understand these factors better, they interviewed three of their clients and asked questions that include, “What would be 3 things you would change about your experience?”, “What type of an ROI were you anticipating, what was achieved and in what time frame?”, Share this on Reddit. Share it on StumbleUpon.