Waxing UnLyrical
DECEMBER 11, 2013
India now has nearly 74 million Internet users , according to a recent ComScore report. reading and traveling. The current changes in the media industry should mean a faster move into the digital domain in the Indian marketplace. Several media houses have started looking at digital as their next step, sooner than expected.
Techipedia: Tamar Weinberg
APRIL 25, 2013
A user searches for “All-Inclusive Caribbean Vacations” on Google, and, a few minutes later, heads over to the New York Times Travel Section. A study by comScore and Starcom MediaVest found that 84% percent of Internet users never click on an ad. For example, say that you’re a company that sells affordable luxury vacation packages.
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Social Media Marketing
MARCH 29, 2013
Communicate a Larger Message One of the most-effective branded video campaigns of 2012 was produced by travel booking engine Expedia. The content wasn’t explicitly related to travel, but it did an effective job of communicating Expedia’s brand mission of a company that’s tied to values of boldness and independence.
Social Media Marketing
FEBRUARY 25, 2012
A recent Comscore study has shown that women are more likely to take a photo of an image and share it, while men are more likely to use their smartphones to find information, either by scanning a barcode or researching product features.
Buffer Social
JULY 27, 2016
If you could travel back in time to when Facebook or Instagram first started grabbing mainstream attention, knowing what you do now about the opportunity they hold for brands, you’d jump aboard, right? According to numbers from comScore, 14% of smartphone users aged 35 and older use Snapchat, too.
Social Email Marketing
JUNE 20, 2011
Smart marketers are taking notice and making plans to leverage one of the most powerful devices traveled by the cross-channel consumer. More and more it looks like the pundits are right and 2011 will indeed be the year of the smartphone. There’s little doubt that 2011 is a breakthrough year for.
Social Email Marketing
JUNE 20, 2011
Smart marketers are taking notice and making plans to leverage one of the most powerful devices traveled by the cross-channel consumer. More and more it looks like the pundits are right and 2011 will indeed be the year of the smartphone. There’s little doubt that 2011 is a breakthrough year for.
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