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Socialympics: How Social Media and Blogging Has Boosted Sports Media

Convince & Convert

Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. But it’s no question that the development of social platforms has changed how we play, enjoy and cover sports. Twitter is the new sports ticker. Facebook is the new hub for fans.

Sports 133
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Social Networking Accounts for 1 in 4 Minutes Spent Online in Europe

The Realtime Report

hours) online every month, according to a new report by comScore. 50% visited sports sites and newspaper sites. Download the full comScore report here. The average European consumer spends more than a day (25.9 For those 397 million Europeans, social networking now accounts for 1 in 4 minutes spent online.

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Some Perspectives on Pinterest

Social Media Marketing

A recent Comscore study has shown that women are more likely to take a photo of an image and share it, while men are more likely to use their smartphones to find information, either by scanning a barcode or researching product features.

Apparel 167
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Editorial SEO Tactics for the Newsroom

Adam Sherk

While this tactic is most applicable to sites that cover breaking news and popular topics like sports and entertainment it works in other areas too (see Search Trend Optimization for Evergreen Content ). Other sources include looking at Google Instant results and even the Google Wonder Wheel.

SEO 198
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The devil’s in the data: Identifying the groups that won the election for Trump

Audiense

60% of their online activity is on mobile, which is slightly lower than the rest of the US ( ComScore ). FOX News viewers tend to follow the entire Trump family on Twitter, and the sports broadcaster Erin Andrews is one of their favourite names on FOX. So what about the unique characteristics of the subsections of his supporters?

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