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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

ComScore’s case study shows how social proof affects conversions using their landing pages. On one page, Comscore added both their client logos and testimonials; the other showed only the logos. Your website, social media, and emails may not convert as effectively without social proof.

comScore 299
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A Double Dose of #measurePR

Waxing UnLyrical

On Twitalyzer as compared to Klout, Eric said,&# Klout is to Nielsen/comScore as Twitalyzer is to Omniture/Google Analytics… our identification of ‘influencers’ is a byproduct of the system, not the system.&# (I like that!). Of course, this got folks talking about what “real users&# are, influence, and so on.

Klout 195
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Top Blogging Statistics: 45 Reasons to Blog

Writtent Blog

Whether you are a small business owner just learning nuts and blots of blogging magic or already a blogging guru, you need to keep abreast of the most important blogging trends if you want to succeed in your blogging efforts. Blogging for Small Business. small businesses use social media to promote their businesses.

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50 Amazing Mobile Marketing Statistics That Will Move You to Action

Writtent Blog

Mark Donovan, SVP of Marketing at ComScore recently stated “this pronounced shift in consumer behavior is simply too large for [companies] to ignore.” Image credit: Watchakarun/freedigitalphotos.net. Source: comScore ). How do you plan to integrate mobile into your small business strategy ? Source: UberFlip ).

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Social Media Strategy Daily News

Proactive Report

Hiring a social media intern or freelancer is the perfect way for small business owners to be cost-effective and still utilize all that social media has to offer, without adding stress to their staff. The second is it has to develop a plan that that brings the brand to life in a way that embellishes rather than dilutes is.

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Is Your Business Ready For Mobile Marketing?

yMarketingMatters

From opening an email to visiting your website to reading your content, it’s all accessible through a small mobile screen. Consider these stats: Mobile usage now accounts for nearly 70% of digital media time [Source: comScore ]. Up to 60% of searches come from mobile devices (Source: Hitwise ).

Mobile 140
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When Black Friday Comes

Small Business Mavericks

comScore says that day has been moved to either Green Monday (the second Monday in December) or the Tuesday after. The following Monday is the biggest shopping day online. Are you ready? It’s called Cyber Monday, the Monday following Black Friday. And until 2008 , it was the biggest shopping day online. Why is that?