One-Third of Consumers Are Visiting Top Digital Retail Sites Via Mobile Exclusively

The Realtime Report

New research from comScore’s Data Mine reveals that while the majority of the digital consumers use both desktop and mobile devices, around one-third of consumers are visiting the top digital retail brands exclusively via mobile as of September 2013.

8 Influencer Strategies for Retail Brands to Boost Sales

Simply Measured

The state of retail has evolved. If your business has yet to make social a central part of your retail strategy, your business is not performing at full capacity. A social strategy alone, however, is no longer enough to keep you competitive in the online retail space. Here are eight influencer strategies for retail brands to boost sales, aligned with five common goals retailers hope to achieve through social media.

Trending Sources

Social Networking Accounts for 1 in 4 Minutes Spent Online in Europe

The Realtime Report

hours) online every month, according to a new report by comScore. Other popular online activities among European consumers include: 3 in 4 visited a retail site. Download the full comScore report here. Social Media Statistics Comscore EU5 Europe social networking statistics

Are You Making These Costly Holiday Mobile Mistakes?

Buzz Marketing for Technology

And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. According to comScore, consumers spent approximately $37 billion on holiday shopping in 2011—up about 15 percent from 2010.

Cost 56

Report: How Social Marketing Works for Retail Brands [Report]

Mindjumpers

Tweet In late June, I wrote about ComScore’s second report called “The Power of Like 2 – How Social Marketing Works” and how it’s not just about getting likes, but rather about creating engagement and interacting with fans.

comScore December 2009 Search Engine Rankings

Bill Hartzer

comScore, Inc. has recently updated its monthly comScore qSearch analysis of the United States search marketplace. Here’s the actual numbers as released by comScore: December 2009 U.S. Core Search Rankings comScore Core Search Report* December 2009 vs. November 2009 Total U.S. Home/Work/University Locations Source: comScore qSearch. Home/Work/University Locations Source: comScore qSearch. Home/Work/University Locations Source: comScore qSearch.

Black Friday Education

Engaging Brand

comScore recently reported the latest numbers : For the holiday season-to-date, $12.7 Brick-and-mortar retailers certainly did well for themselves, but the move towards online is becoming increasingly evident with each passing year.

7 Social Media Tactics Your 2013 Budget Needs to Succeed

www.clickz.com

Strategies Data-Driven Marketing Marketing Automation Marketing to Latinos Conference Call Local Retail Sports & Entertainment Politics & Advocacy Automotive CPG Financial Services Healthcare & Pharma Agency Spotlight. Retail. Retail.

50 Amazing Mobile Marketing Statistics That Will Move You to Action

Writtent Blog

Mark Donovan, SVP of Marketing at ComScore recently stated “this pronounced shift in consumer behavior is simply too large for [companies] to ignore.” Image credit: Watchakarun/freedigitalphotos.net. Source: comScore ).

Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

According to the Terra Third Hispanic Digital Consumer Study by comScore , Hispanics have actually outpaced non-Hispanics in the adoption of smartphones, increasing from 43 percent in 2010 to 57 percent in 2012.

Some Perspectives on Pinterest

Social Media Marketing

A recent Comscore study has shown that women are more likely to take a photo of an image and share it, while men are more likely to use their smartphones to find information, either by scanning a barcode or researching product features.

Women Dominate Social Networks | pamorama

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact Women Dominate Social Networks by Pam Dyer on August 3, 2010 Share According to a new study from comScore , social networking sites reach a higher percentage of women than men.

Four Areas that Digital Marketers Need to Continue to Focus On

Direct Marketing Observations

Some recent Accenture research reveals that retailers can respond with mobile capabilities designed to create value for both customers and themselves if they understand who is shopping in their stores, how they shop, and how mobile influences their shopping behaviors.

Does your brand take bloggers seriously?

Sherrilynne Starkie

The study shows that blogs are the third among online sites most likely to influence a consumer purchasing decision, coming after retail and brand websites. Another problem is that brands primarily look to comScore/Nielsen ranking for identifying and selecting influencers. Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report.

Why Mobile Content Strategy is Important to PR

Proactive Report

In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. In October 2014, comScore provided data to Internet Retailer that showed that 52% of the time consumers spent online occurred within smartphone and tablet apps.

30 Social Media Stats for the C-Suite

Jeff Esposito

5 percent of online shoppers note that social media influenced them to visit a retailer’s website ( Foresee ). One out of every six minutes spent online is on a social network ( comScore ). 73 percent of the US internet population visits Facebook each month ( comScore ). Every month I read countless research reports and blog posts on interesting social media metrics.

Top 50 USA Web Properties for April 2009

Bill Hartzer

comScore, Inc. They do this every month, and it’s based on data from their comScore Media Metrix service. Here is the data for April 2009: Table 1 comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.) Table 2 comScore Top 10 Gaining Site Categories* by Percentage Change in Unique Visitors (U.S.) Related posts: comScore December 2009 Search Engine Rankings comScore, Inc. has recently updated its monthly comScore qSearch.

Four Social Media Game-Changers to be on the Lookout For

ProBlogger

For example, a retail store can use lead ads to find people who want to receive emails about their latest offers and products. According to comScore, 64 percent of consumers are more likely to purchase a product after watching a video. This is a guest contribution from Raeleen Hooper.

5 Essential Spreadsheets for Social Media Analytics

mashable.com

ComScore: Social Universe Still Quickly Expanding [STUDY]. ← Previous Story Next Story → Google: No, Were Not Launching Retail Stores Yet WikiLeaks Suspect Bradley Manning to Be Arraigned Feb. Top Stories Photo & Video Galleries Top Lists Trending Topics Twitter YouTube Facebook iPhone Google Video More Topics. People Recommended Mashable Staff More people. Jobs Join Mashable on Google+ Welcome to Mashable!

When a Picture is Truly Worth 1,000 Words

Convince & Convert

As more and more people start using these services ( according to Comscore , 17.6% Retailers – encourage your customers to take product shots and upload them. Guest post by Aaron Strout , head of location-based marketing at global agency WCG. He blogs at Citizen Marketing 2.1. There is a lot of excitement these days about the potential of location-based services among marketers and social media professionals.

Optimize and the Confluence of Search and Social Media

Convince & Convert

Lee: Yeah, that’s from Comscore. Or I might have, you know, retail and Facebook, retail and Twitter, retail and SEO, retail and social media. Excerpt of my interview with Lee Odden. Video production by my friends at Candidio.

SEO 17

Social Media: Everybody's Doing It, But For Different Reasons [Charts]

Pamorama

everyone’s socializing online in some way), a recent Retail Advertising and Marketing Association survey conducted by BIGresearch shows types of social media use vary greatly by age and gender.

Top 50 USA Websites for November 2010

Bill Hartzer

comScore has released its list of the top fifty websites in the United States for the month of November 2010. This is the comScore monthly analysis of U.S. web activity at the top online properties for November 2010 based on data from the comScore Media Metrix service.

Is your business easy to find for local and mobile searchers.

Saying It Social

That would be the 20% of internet users whose searches are related to location and according to comScore, in March Google had 14.3 eMarketer reports that consumers force retailers to adopt social strategy. Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Is your business easy to find for local and mobile searchers? First an anecdote, then the facts.

Advertisers Embrace Facebook, Other Social Networks

Pamorama

The viability of social media advertising was reinforced during the holiday shopping season, as many retailers turned to social media destinations like Facebook and Twitter to bolster their efforts to reach potential shoppers.

Surprise! People Speak Their Mind More Online

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact Surprise! People Speak Their Mind More Online by Pam Dyer on December 1, 2009 Share If you spend a lot of time on the Web you already know this, but a new study from eMarketer has found that people behave much differently online than offline. According to the research, originally conducted by by Euro RSCG Worldwide , “cyberdisinhibition&# has caused 43% of U.S.-based based Web users to feel less inhibited online.

31 Social Media Stats and Anecdotes

Pamorama

99% of online retailers plan to have a Facebook Page by 2011 and 91% plan to have a Twitter page ( more ). pamorama marketing, life, social media Home About Bookshelf Links Contact 31 Social Media Stats and Anecdotes by Pam Dyer on February 22, 2010 Share Adam Schoenfeld, CEO at 20 Decibels (Cheddr Media Inc.), assembled this terrific list of social media statistics and anecdotes.

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

Two-thirds of comScore’s U.S. Top 100 websites and half of comScore’s Global Top 100 websites have integrated with Facebook. Two-thirds of comScore’s U.S. Top 100 websites and half of comScore’s Global Top 100 websites have integrated with Facebook.

SEO 3

What Google's Real-Time Search Means for Brands

Pamorama

Or conversely, has a bad experience at your retail outlet and uses their cell phone to instantly Tweet about it to friends and followers. Or conversely, has a bad experience at your retail outlet and uses their cell phone to instantly Tweet about it to friends and followers.

40 Social Media Blogs You Should Be Reading

Pamorama

She oversees the integration of social media communication into PR and marketing strategies for the company’s three brands, including an online retail stock and options broker, a Web-based options news and education site, and an online community that allows people to learn about the stock market through investing in virtual stock portfolios.