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Monday’s 5 Social Media Must-Reads

Firebelly

ComScore Report: 27% of Facebook Browsing on News Feed, Just 10% on Apps. Refer back to these habits often to keep yourself on track as you work to create a vibrant community of raving fans who’ll happily spread the word about you and your products and services. Image is from the ComScore report post by Josh Constine.

comScore 183
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Is the Hype around QR Codes Overblown?

Idaconcpts

The limb was especially tenuous as her declaration came soon after comScore released figures that supported the use of QR codes. According to comScore , 14 million Americans used QR codes in June 2011 and that the majority of those were men between the ages of 18 and 34 years old. It worked out to roughly 6% of the US population.

comScore 135
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The Panic Over Pinterest

Twist Image

million in January says comScore." Perhaps Pinterest's unique visitors dropped from 18 million to 10 million, but - at the same time - those 10 million people referred more, shared more and drove actual conversion at a much higher rate. The image-bookmarking site and social network drew 18.7 million unique visitors in the U.S.

comScore 111
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A Simple Workflow for Keyword Research for Content Planning

Adam Sherk

Step 6: Cross-reference candidates with existing content and traffic. Category and competitive data from Hitwise and comScore. Weed out things that are not a good match editorially, and those with a different intent (such as queries that are more transactional than informational). Search Queries data in Google Webmaster Tools.

Research 183
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Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

According to the Terra Third Hispanic Digital Consumer Study by comScore , Hispanics have actually outpaced non-Hispanics in the adoption of smartphones, increasing from 43 percent in 2010 to 57 percent in 2012. Think in experiences, not channels. Never stop testing and learning.

Mobile 225
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You can't fight the power of video. It's bigger than all of us.

Firebelly

We’re watching videos so often, that Comscore reported in 2007 that “Americans viewed more than 7 billion video streamsonline.” Comscore stated: “YouTube.com drove the lion’s share of the video streamingactivity at the Google Sites property, with 53.5 Video is all around us. We don’t even realize how often wewatch them.

comScore 100
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Social Media Strategy Daily News

Proactive Report

Electronic discovery (also called e-discovery or ediscovery) refers to any process in which electronic data is sought, located, secured, and searched with the intent of using it as evidence in a civil or criminal legal case. used their phones to access social networking sites at least once a month, says ComScore.