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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

ComScore’s case study shows how social proof affects conversions using their landing pages. Affiliate sales support independent publishing. On one page, Comscore added both their client logos and testimonials; the other showed only the logos. Social proof is a key component of conversion rate optimization (CRO).

comScore 299
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Report: Social Marketing Is More Than Just Likes [Report]

Mindjumpers

Tweet Recently, ComScore , the global leader in measuring the digital world, published a report on social marketing and how it’s not just about getting likes! To see further details about the examples presented here and in general gain more insights into the report by ComScore and Facebook, please click here.

Report 277
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Does your brand take bloggers seriously?

Sherrilynne Starkie

Technorati is not the voice of blogging authority that it once was, but each year the advertising network publishes a report that is required reading for internet marketers. Another problem is that brands primarily look to comScore/Nielsen ranking for identifying and selecting influencers.

Blogger 389
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Traffic From StumbleUpon Has Dropped 53% Since July

The Realtime Report

The share of traffic coming to publisher sites from StumbleUpon has dropped 53% since last July, according to new data from social plug-in provider Shareaholic. In June, comScore reported that traffic was down 24% from the previous year ( TechCrunch ).

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Introducing Instagram Reels: Instagram’s Answer to TikTok?

Later

Did you know you can plan, schedule and auto-publish posts to Instagram with Later — for free! . According to recent data from Comscore , the percentage of US-based TikTok users aged between 25-34 increased from 22.4% NOTE: Instagram has not revealed when or if Instagram Reels will be rolled out worldwide. in January to 27.4%

Instagram 145
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The Trouble With Online Advertising

Twist Image

As if on cue, comScore (self-described as "a global leader in measuring the digital world and the preferred source of digital marketing intelligence" ) released a white paper last week titled, The Economics of Online Advertising , that looked at the state of online advertising. online publisher. online publisher.

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The Shape-Shifting Reality Of Shopping

Twist Image

Last Friday, MediaPost published the news item, Time Spent Shopping Shifts From PC To Mobile , that stated: "Time spent visiting retail Web sites on tablets and smartphones has eclipsed that of time spent shopping via the desktop. Mobile banking also helped pushed this forward as consumers gained confidence in the mobile transactions.

comScore 101