article thumbnail

Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

People praising a product or brand through ratings and reviews increases its credibility and authority. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. Case Studies : These are the B2B equivalent of product reviews. Uncertainty.

comScore 299
article thumbnail

Report: Social Marketing Is More Than Just Likes [Report]

Mindjumpers

Tweet Recently, ComScore , the global leader in measuring the digital world, published a report on social marketing and how it’s not just about getting likes! Many of us probably recognise this from when we are on the search for information about a brand or product. Facebook pages are the go-to destination.

Report 277
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Does your brand take bloggers seriously?

Sherrilynne Starkie

Another problem is that brands primarily look to comScore/Nielsen ranking for identifying and selecting influencers. Blogs offer direct opportunities for brands including banner, text and native advertisements, sponsored content and product reviews. Bloggers offer brands enhanced value through their own social media activity.

Blogger 389
article thumbnail

Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! We then added to that with web information from Google, comScore, and Quantcast.

Quantcast 188
article thumbnail

Monday’s 5 Social Media Must-Reads

Firebelly

ComScore Report: 27% of Facebook Browsing on News Feed, Just 10% on Apps. Refer back to these habits often to keep yourself on track as you work to create a vibrant community of raving fans who’ll happily spread the word about you and your products and services. Image is from the ComScore report post by Josh Constine.

comScore 183
article thumbnail

LinkedIn Reaches 174 Million Members, Revenue Up 89%

The Realtime Report

Unique visitors in Q2 2012 totaled 106 million, according to comScore, and pageviews dropped slightly from 9.4 A breakdown of earnings: revenue from Hiring Solutions products was up 107% compared to Q2 2011, representing 53% of total revenue in the quarter (vs. LinkedIn now has 174 million members, up from 116 million one year ago.

LinkedIn 184
article thumbnail

Study: User-Generated Video Reviews Just As Effective as Professionally Produced TV Ads

Bill Hartzer

comScore, Inc. The results indicate that the highest performing user-generated product reviews contained many of the sales effective elements seen in professionally-produced television commercials. When conveying their experiences, the product reviewers were naturally more apt to focus on the product and its attributes.

Study 95