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The Trouble With Online Advertising

Twist Image

As if on cue, comScore (self-described as "a global leader in measuring the digital world and the preferred source of digital marketing intelligence" ) released a white paper last week titled, The Economics of Online Advertising , that looked at the state of online advertising. We're doing it wrong. It is early. there's more!

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A Simple Workflow for Keyword Research for Content Planning

Adam Sherk

But allowing search and social data to influence (not dictate) the editorial calendar and content planning process can reap significant benefits for traffic and audience development. This process seems pretty simple and straightforward, and it is. The data will guide you but it is the human element that makes the process work.

Research 183
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Bing Search Engine Losing Users Fast

Bill Hartzer

From there, the popularity of the new technology explodes on Twitter, and Facebook, and the whole process starts all over again. Related posts: comScore Releases August 2009 Search Engine Rankings comScore, Inc. NASDAQ: SCOR) has released their monthly comScore. Subscribe to the comments for this post? Tweet This!

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Top Search Engine Optimization Firms for December 2009

Bill Hartzer

According to the company that compiles this list every month, all of the Search Engine Optimization companies included in their list goes through an “extensive evaluation process that looks into each firm’s knowledge of SEO, The rate of return on their client’s investment and their dedication to customer satisfaction.&# Tweet This!

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The Ultimate Guide to Search Retargeting, Part 2

Techipedia: Tamar Weinberg

As with SEM, the process is driven by the intent that users reveal when they search for something online—after all, people tend to search for the products and services they’re interested in purchasing. A study by comScore and Starcom MediaVest found that 84% percent of Internet users never click on an ad.

comScore 163
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When a Picture is Truly Worth 1,000 Words

Convince & Convert

As more and more people start using these services ( according to Comscore , 17.6% This is similar in a way to reviews on Yelp but it’s a less formal process which should encourages more people to contribute.

comScore 126
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Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

According to the Terra Third Hispanic Digital Consumer Study by comScore , Hispanics have actually outpaced non-Hispanics in the adoption of smartphones, increasing from 43 percent in 2010 to 57 percent in 2012. Think in experiences, not channels. It may indeed call for separate optimization and refinement.

Mobile 225