Social Media Marketing
APRIL 23, 2013
Online privacy may be an issue for many, but overall, consumers prefer targeted ads over random ads that have nothing to do with their interests. Click image to enlarge ComScore has found that trying to track the "digital omnivore" is a challenge as the archetypical individual moves from device to device.
Akamai Marketing
FEBRUARY 9, 2011
The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. I suspect that much of this is due to the hoopla earlier in 2010 about privacy concerns. Resources: Download the entire ComScore Digital Year in Review here.
Techipedia: Tamar Weinberg
JULY 1, 2010
However, comScore, the leading internet marketing research firm recently did a study on Kontera In-Text ads and found among other things, that we’re actually one of the least disruptive ad formats. Follow with Aaron Wall in how to avoid Google or they will pentrate your right to privacy. Sorry, got off the point there.
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