Firebelly

JANUARY 19, 2012

According to a recent comScore study, 90% of all social media time is spent in Facebook. They don’t understand the platform. Businesses are rushing into social spaces – with Facebook being among their top interests. This isn’t surprising to me. Facebook is massive. So, the rush will continue.

comScore 172

comScore Facebook Marketing Organization 172

Later

JUNE 26, 2020

While once dominated by Gen-Z users, Millennials now make up a greater share of TikTok’s user base than ever before — making the platform a much more attractive proposition for advertisers. According to recent data from Comscore , the percentage of US-based TikTok users aged between 25-34 increased from 22.4% in January to 27.4%

Instagram 145

Instagram comScore Features Video 145

Twist Image

AUGUST 13, 2013

A combined 51% of time on retail sites took place on devices as of February (37% on smartphones, 14% on tablets) compared to 49% on PCs, according to a new study by mobile ad network Millennial Media and comScore. So there''s a fair amount of overlap among platforms." The desktop share is down from 84% in 2010. attribution.

comScore 101

comScore Retail Mobile Banking 101

The Realtime Report

SEPTEMBER 28, 2012

Smartphone owners in the US visited Instagram (from their smartphones) more frequently and for longer periods of time than they visited Twitter in August 2012, according to new comScore data (as reported by AllThingsD ). When comparing the two platforms, it makes sense that Instagram users would spend more time on the site.

Social Networking 164

Social Networking Mobile Instagram Posterous 164

Twist Image

APRIL 16, 2014

It''s hard to reconcile how a company that was founded on a search engine (and then optimizing an advertising platform so efficiently that it drove them to a $350 billion market cap) could be spending its war chest on technology so nascent and future-focused. Adding some data to this, comScore''s February 2014 U.S. banner advertising.

Google 92

Google comScore iPad Mobile 92

Bill Hartzer

MAY 15, 2009

comScore, Inc. They do this every month, and it’s based on data from their comScore Media Metrix service. Here is the data for April 2009: Table 1 comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.) Table 2 comScore Top 10 Gaining Site Categories* by Percentage Change in Unique Visitors (U.S.)

comScore 103

comScore Wikia Yahoo Wikimedia 103

Idaconcpts

MAY 24, 2011

Even though LinkedIn boasts that it has 100 million members worldwide, a cold, hard fact is that only around 25 million US internet users visit the site each month, according to comScore reports. ?It LinkedIn users don’t spend much time on the platform. ??According

LinkedIn 139

LinkedIn comScore Hitwise Statistics 139

Ignite Social Media

APRIL 17, 2017

Moat and Integral Ad Science are in place to ensure video ad units on the platform are viewed by humans and compare video ad viewability and attention metrics across channels. In addition, ComScore and Nielsen are enlisted to ensure that the ads purchased are delivered to the intended audience.

Metrics 84

Metrics Instagram Video comScore 84

The Social Media Incubator

NOVEMBER 8, 2012

The Internet research marketing company, comScore, announced their data for the most visited websites and Pinterest attracted approximately 25.3 Creating a presence for yourself or utilizing social media for your business on Pinterest may very well be a wise decision, although you’ll need to decide if it’s the right media platform for you.

comScore 132

comScore Crowdsourcing Loyalty Fashion 132

Adam Cohen

JUNE 8, 2010

Take these examples: 50% click through rate increase in paid search when consumers were exposed to influenced social media and paid search ( comScore & GroupM study ). I’ve been spending a lot of time looking at how social technologies are changing and influencing other areas of marketing.

Social Media 236

Social Media Paid Search comScore Posterous 236

Waxing UnLyrical

DECEMBER 11, 2013

With such alterations in the media industry, PR agencies have a window to get more creative and embrace newer avenues, such as social media platforms, more aggressively than before. India now has nearly 74 million Internet users , according to a recent ComScore report.

comScore 199

comScore Smart Phone SMS Advertising 199

Bill Hartzer

OCTOBER 13, 2010

comScore, Inc. a leading consumer-generated video platform, today announced the results of a study on the marketing potential of user-generated video content. The results of a study was released today that shows that user-generated videos are just as effective for sales as professionally-produced videos.

Study 94

Study Review comScore Video 94

agora pulse

DECEMBER 17, 2019

Tips for Marketers: Evaluate your target audience and the platforms you use to reach them. The video platform hit one billion downloads worldwide in February 2019 of which nearly 100 million came from the United States and 250 million from India. And in the USA, 70% of Instagram users search for products on the platform.

Social Media 82

Social Media Authentication comScore Social Media Management 82

Twist Image

FEBRUARY 23, 2012

What we didn't learn yesterday (that we're learning right now by seeing this Business Insider chart) is that desktop (both PC and Mac) make up over ninety percent when it comes to share of platforms driving traffic to websites in the U.S. blog comment. business insider. credibility. critical thinking. digital marketing. digital media.

comScore 104

comScore Microsoft Mobile Blogger 104

Twist Image

MARCH 19, 2013

billion ads, comScore found." As the discourse changes and everyone publishes more and more across multiple platforms in front of different screens, we could well be at the very beginning of the end of written content as we have known it to date. consumers spent 3.8 billion minutes streaming video advertising in February.

comScore 108

comScore Compete Yahoo Social Graph 108

Social Media Marketing

APRIL 23, 2013

Industry News Last week''s terrorism news were all over traditional and social media platforms. Click image to enlarge ComScore has found that trying to track the "digital omnivore" is a challenge as the archetypical individual moves from device to device. Other platforms have not yet implemented such a plan. Don''t believe me?

Social Media 165

Social Media Tumblr Authentication comScore 165

Sprout Social

MAY 10, 2019

According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV. There are about 50 million active content creators on the platform today. 3. Millennials prefer YouTube over TV. Marketers are increasingly focused on YouTube ads.

YouTube 111

YouTube Strategy B2B Marketing 111

Techipedia: Tamar Weinberg

APRIL 25, 2013

FBX has opened up Search Retargeting to the social realm, and it should be a big part of marketing on the world’s most dominant social platform. A study by comScore and Starcom MediaVest found that 84% percent of Internet users never click on an ad.

comScore 163

comScore Engineering Yahoo Advertising 163

Convince & Convert

SEPTEMBER 29, 2015

” This is, of course, because different social platforms attract difference audiences based on the nature of the technology that powers them and the community and content they attract. Speaking of youth, there are several social media platforms where youth congregate, most notably Snapchat, Vine, and Tumblr.

Tumblr 60

Tumblr Social Media Real Estate Brands 60

Social Media Marketing

JULY 24, 2013

Platforms Facebook is testing a new feature that prompts users to sign up for notifications when they like a page , thus giving brands more peace of mind that their posts can be seen by more users. The mobile space continues to dominate: comScore indicates that time spent on Facebook''s mobile platform more than doubled in Q2.

Social Media 162

Social Media Flipboard Journal comScore 162

Convince & Convert

FEBRUARY 19, 2016

Platforms like Facebook, Instagram, Twitter, and Snapchat have unique benefits and purposes. According to Comscore , over the last year in the U.S., Snapchat allows users to save their content to their camera roll and upload to other platforms. For any social impact campaign today, building awareness on social media is critical.

comScore 60

comScore API Journal Advertising 60

Social Media Marketing

MARCH 29, 2013

The platform has enormous potential, especially given the fact that YouTube users are 10 times more-likely to engage, embed or share content than on blogs or social media. The key to engagement across platforms could be allowing your fans to take the role of producers. Author’s Bio: Helen Nesterenko is the founder of Writtent.com.

Engagement 167

Engagement Video Brands comScore 167

Writtent Blog

JULY 10, 2013

Mark Donovan, SVP of Marketing at ComScore recently stated “this pronounced shift in consumer behavior is simply too large for [companies] to ignore.” Image credit: Watchakarun/freedigitalphotos.net. Source: comScore ). In fact, experts estimate that mobile usage will overtake desktop and laptop usage by the end of this year.

Statistics 108

Statistics Mobile comScore Marketing 108

Convince & Convert

JULY 23, 2012

But it’s no question that the development of social platforms has changed how we play, enjoy and cover sports. In Chad’s case, his social media acumen has given him a platform to build a strong and fun brand that has lead to television deals and a ton of non-sports press. Twitter is the new sports ticker. New Media Entities are Born.

Sports 133

Sports Social Media comScore Tweetdeck 133

Buffer Social

JANUARY 25, 2018

For example, the content format Stories was introduced on several major social media platforms slightly more than a year ago. Here are the current user base of the six major social media platforms 4 Statista , 2017; LinkedIn , 2017 : Facebook: 2.07 On top of these statistics, comScore’s 2017 U.S.

Social Media 111

Social Media Trends Report Survey 111

Jeff Esposito

JUNE 27, 2011

One out of every six minutes spent online is on a social network ( comScore ). 73 percent of the US internet population visits Facebook each month ( comScore ). 80 percent of social media marketers are using the platforms to increase brand awareness ( eMarketer ). 64 percent of Twitter users are female ( Pew ).

Social Media 55

Social Media comScore Wikipedia Hubspot 55

Social Media Marketing

FEBRUARY 25, 2012

There are a number of sites and platforms that serve as social bookmarking tools: Delicious is probably the best known one; StumbleUpon, Reddit and Digg are variations on the concept of the merging of discovery, serendipity and search, with tagging as the common thread that runs through each.

Apparel 167

Apparel comScore Delicious Posterous 167

Convince & Convert

JULY 3, 2011

They’ve been wary of Google forever, because they realize that this shift away from Pages and toward social objects puts the platform where those objects are most-often created (theirs), at a distinct advantage over all others. Google has an operating system (Chrome), a browser (Chrome), and the leading mobile platform (Android).

Google 166

Google Picasa Engineering Adwords 166

Convince & Convert

MARCH 17, 2016

Social media also provides the perfect platform for creating fun competitions and contests. Comscore found that when paid content was combined with UGC, the conversion rate went up by went up by 28%. Videos have the potential to go viral or for the person broadcasting the video to bring a huge following to your product.

Video 60

Video UGC Content comScore 60

Writtent Blog

FEBRUARY 10, 2015

As this recent comScore study indicates, mobile has become the leading digital platform. There was a time when having a social presence meant signing up on all available platforms and sharing a bunch of content. For best results, focus on two or three platforms and be very active. Optimize for Mobile.

SEO 40

SEO Strategy comScore URL 40

Convince & Convert

JULY 3, 2011

They’ve been wary of Google forever, because they realize that this shift away from Pages and toward social objects puts the platform where those objects are most-often created (theirs), at a distinct advantage over all others. Google has an operating system (Chrome), a browser (Chrome), and the leading mobile platform (Android).

Google 147

Google Picasa Engineering Adwords 147

Saying It Social

SEPTEMBER 8, 2010

That would be the 20% of internet users whose searches are related to location and according to comScore, in March Google had 14.3 While the statistics presented above were just for Google, the major search engines all have their own local listings in some form so it is extremely important to get listed on their platforms as well.

Mobile 135

Mobile Smart Phone StumbleUpon comScore 135

Convince & Convert

MAY 29, 2018

Are you thinking about marketing with video in social media, but not sure which platform will get you the best results? comScore ]. But there are so many video platforms! There are so many platforms to choose from! All the Specs and Requirements for the Major Video Platforms. Wordstream ]. Internet Retailer ].

Platform 150

Platform Campaign Video YouTube 150

Convince & Convert

DECEMBER 30, 2011

They’ve been wary of Google forever, because they realize that this shift away from Pages and toward social objects puts the platform where those objects are most-often created (theirs), at a distinct advantage over all others. Google has an operating system (Chrome), a browser (Chrome), and the leading mobile platform (Android).

Google 149

Google Picasa Adwords Engineering 149

Buffer Social

JULY 27, 2016

Snapchat, a platform built on short ephemeral messages, seems destined to become a long-lasting social media powerhouse. That’s one of the key features of Memories – an update that fundamentally shifts Snapchat, taking the platform that has become famous for its disappearing content and moving it in a new direction.

API 40

API Marketing comScore Video 40

ProBlogger

DECEMBER 22, 2012

However, the latest comScore figures show that Google sites were responsible for 11.3 So renew your focus on legitimate PPC platforms and the remaining on-page SEO opportunities. According to a Cutts’ tweet on September 28th, 0.6% of English-US queries will be noticeably affected. Now EMDs are out too.

URL 43

URL Google comScore Affiliate marketing 43

Diva Marketing Blog

JUNE 17, 2009

A tweetchat is simply an organized group chat that takes place using the Twitter platform. Boomers The Baby Boomer generation maybe late in getting to this party but according to comScore there are about 16.5 When it comes to How generations use social media platforms we noticed a few differences. and what is a tweetchat anyway?

comScore 40

comScore Social Networking Social Media Flickr 40