Sherrilynne Starkie
FEBRUARY 23, 2013
However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs. This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns. Brands tend to use reach metrics which often are no measure of influence.
Twist Image
APRIL 28, 2012
The image-bookmarking site and social network drew 18.7 million in January says comScore." In what was more shocking news (not that a billion dollar valuation is not shocking) is that last month, Pinterest surpassed LinkedIn to become the third most popular social network (trailing Facebook and Twitter ) in the U.S.
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Sprout Social
OCTOBER 5, 2016
While it’s nice to know sharing one person’s content on your social networks could have a great impact with that individual, you can’t share everyone’s content. ComScore found brand engagement increases 28% when user-generated content is used in product videos. What Works on Each Network.
Proactive Report
FEBRUARY 20, 2011
A Dramatically Different Approach to Social Media Metrics in 2011. According to research from Bazaarvoice and The CMO Club , more marketers will measure success with conversions than by tallying fans and followers, positive buzz and a variety of other “soft” metrics. In 2010 58 million people in the U.S.
Social Media Marketing
JULY 24, 2013
The mobile space continues to dominate: comScore indicates that time spent on Facebook''s mobile platform more than doubled in Q2. Social sharing continues to grow and some platforms are serving specific purposes. Similarly, B2B decision makers use different social networks for different purposes.
Jeff Esposito
JUNE 27, 2011
Every month I read countless research reports and blog posts on interesting social media metrics. Below are 30 of the top stats I have seen over the past few months that can help you either sell social media to the higher ups in your company or help you in securing additional resources for your company’s social program.
Proactive Report
SEPTEMBER 14, 2009
ComScore’s latest data about advertising online shows that social networks are garnering ad dollars from pretty much everyone except big brands. Social networking sites now account for one out of every five ads people view online.
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