Proactive Report

FEBRUARY 20, 2011

A Dramatically Different Approach to Social Media Metrics in 2011. According to research from Bazaarvoice and The CMO Club , more marketers will measure success with conversions than by tallying fans and followers, positive buzz and a variety of other “soft” metrics. In 2010 58 million people in the U.S.

Social Media 73

Social Media Bazaarvoice Strategy News 73

Sprout Social

OCTOBER 5, 2016

ComScore found brand engagement increases 28% when user-generated content is used in product videos. Kiss Metrics found of the world’s top 20 largest brands, 25% of their search results are linked to user-generated content. Additionally, consumers are twice as likely to share user-generated content with friends or family.

Content 111

Content comScore Wiki Social Networking 111

Ignite Social Media

DECEMBER 16, 2016

While the amount of data that Facebook provides is nice, they have encountered many issues that have caused miscalculations on several metrics. Facebook made several updates in 2016 in regards to the way they calculate metrics such as Video Views, Video Completion, Paid Organic Reach, and several others.

Analytics 60

Analytics Platform Social Media comScore 60

Bill Hartzer

APRIL 18, 2011

– Surface and effectively communicate trends and key metrics in digestible format/dashboards for management. – Well versed in keyword research, web analytics and link building tools (Google Analytics, SEOmoz; other tools such as Comscore, Hitwise and Raven a plus). – Update team on newest developments in search.

SEO 136

SEO Engineering Hitwise comScore 136

Sprout Social

MAY 10, 2019

According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV. The same study also found that YouTube’s TrueView ads worked in synergy with TV ads to improve brand metrics like ad recall. 3. Millennials prefer YouTube over TV.

YouTube 111

YouTube Strategy B2B Marketing 111

Jeff Esposito

JUNE 27, 2011

Every month I read countless research reports and blog posts on interesting social media metrics. One out of every six minutes spent online is on a social network ( comScore ). 73 percent of the US internet population visits Facebook each month ( comScore ). 64 percent of Twitter users are female ( Pew ).

Social Media 55

Social Media comScore Wikipedia Hubspot 55

Social Media Marketing

JULY 24, 2013

The mobile space continues to dominate: comScore indicates that time spent on Facebook''s mobile platform more than doubled in Q2. Metrics/Measurement/Big Data The CIPR Social Media Panel have issued new guidance on social media monitoring. billion monthly users as of June 30.

Social Media 162

Social Media Flipboard Journal comScore 162

Proactive Report

SEPTEMBER 14, 2009

ComScore’s latest data about advertising online shows that social networks are garnering ad dollars from pretty much everyone except big brands. Social networking sites now account for one out of every five ads people view online. The ad exposures themselves have value.

Social Media 58

Social Media comScore Brands Loyalty 58

Convince & Convert

JULY 7, 2011

Let’s look at the metrics of this program: Let’s assume that 73% of Buca di Beppo’s email club visits Facebook (matching the U.S. average, based on Comscore’s findings to that effect in May, 2011). Buca says their eClub is more than one million strong, but let’s use an even one million.

Press Release 150

Press Release comScore Cost ROI 150

Social Media Marketing

FEBRUARY 25, 2012

And it must be working more widely, for one analyst recently observed that he has seen " some of the strongest user engagement, retention, and virality metrics " there and Bessemer Ventures is bullish on Pinterest. I've seen it at work personally, as one of my pins has been "repinned" some 11,500 times. Shame on you.

Apparel 167

Apparel comScore Delicious Posterous 167

Akamai Marketing

FEBRUARY 9, 2011

The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. Resources: Download the entire ComScore Digital Year in Review here. If you thought that 2010 was a big year for digital marketing, you were right.

comScore 156

comScore Review Klout Marketing 156

Proactive Report

SEPTEMBER 14, 2009

ComScore’s latest data about advertising online shows that social networks are garnering ad dollars from pretty much everyone except big brands. Social networking sites now account for one out of every five ads people view online. The ad exposures themselves have value.

Social Media 53

Social Media comScore Brands Loyalty 53

Writtent Blog

FEBRUARY 10, 2015

As this recent comScore study indicates, mobile has become the leading digital platform. Well, maybe not completely, but it makes much more sense to track ROI metrics. Take your business to the next level in 2015! SEO Strategies: 9 Ways to Boost Your Business. Optimize for Mobile. Stop Tracking Keyword Rankings.

SEO 40

SEO Strategy comScore URL 40

Convince & Convert

MAY 29, 2018

comScore ]. Video Goals and Metrics. A few notes on the chart: Every industry and audience is different, and the more you optimize , the better your metrics will be. Are you thinking about marketing with video in social media, but not sure which platform will get you the best results? Wordstream ]. Invodo ].

Platform 150

Platform Campaign Video YouTube 150

Hootsuite

SEPTEMBER 10, 2019

For example, check out the “Selected Company Metrics and Financials” document on Twitter’s Investor Relations page. Those relevant to you will vary, but Forrester , comScore , and the Pew Research Center are great places to start. Hootsuite and We Are Social Digital Reports.

Research 111

Research Social Media HootSuite Tips 111

Webbiquity SMM

OCTOBER 8, 2013

This includes metrics like total number of views, likes, time spent watching, how many shares it gets etc. Social Media ROI: It’s Possible With These 7 Metrics by Kruse Control. Try to encourage as many people as possible to view and like your video.” 10 Must Have Social Media Tools for Small Businesses by iag.Me.

Social Media 207

Social Media ROI B2B Marketing 207

Webbiquity SMM

FEBRUARY 7, 2012

Dan Nelms dives into a Comscore report which found that although Facebook engagement is increasing (the average time spent on the site per user per month increased from 4.6 Website traffic is the most commonly measured social media metric, followed by conversions, positive mentions and number of fans/followers. hours to 6.3

Statistics 190

Statistics Research Social Media B2B 190

Kikolani

JUNE 23, 2016

Global media analytics and measurement company, ComScore , states that 45.4% According to a 2015 report by Demand Metric , 95% of executives validated that video was a valuable and important form of content, with more than 70% of respondents stating that video was a superior conversion tool compared to other forms of content.

Video 111

Video Tips Marketing Film 111

Kikolani

JUNE 23, 2016

Global media analytics and measurement company, ComScore , states that 45.4% According to a 2015 report by Demand Metric , 95% of executives validated that video was a valuable and important form of content, with more than 70% of respondents stating that video was a superior conversion tool compared to other forms of content.

Video 60

Video Tips Marketing Film 60

Sprout Social

NOVEMBER 14, 2016

Sprout provides follower metrics to show monthly increases (or decreases) by percentage. We even break down each metric into photos and videos to give your brand a clearer picture of how your Instagram accounts are performing. With multiple Instagram accounts, you increase the amount of ways users can get to your focused landing pages.

Instagram 40

Instagram Brands How To Fashion 40

Writtent Blog

JULY 16, 2013

Blog marketing metrics can yield an abundance of market research, if you’re willing to take a look into the data. Comments act as qualitative insights into how prospects and customers perceive your business, while traffic metrics can reveal a wealth of information about your visitors’ social media usage.

Sysomos 88

Sysomos Hubspot SEO ROI 88