Laurel Papworth

JULY 13, 2010

Social Ads are driving down the price of regular online ads: A recent analysis by ComScore shows social networks, primarily Facebook and MySpace, have over the last year drawn an average CPM of only 56 cents, compared to the $2.43 Situational advertising during social discussions by clintjcl on Flickr.

Social Networking 98

Social Networking Advertising comScore CPM 98

Firebelly

AUGUST 1, 2011

Below are 5 social media must-reads that we wouldn’t want you to miss. ComScore Report: 27% of Facebook Browsing on News Feed, Just 10% on Apps. The 10 Traits of Successful Social Marketers. By Michael Brenner What makes one company’s social media strategy successful while others #fail?

comScore 183

comScore Social Media ROI Feed 183

Akamai Marketing

FEBRUARY 9, 2011

The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. While this crowd is hardly the “early adopters&# crowd, if you are marketing to boomers or anyone in retirement age, this data suggests that increasing your visibility on social networks is increasingly important.

comScore 156

comScore Review Klout Marketing 156

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

I’ve sat in on meetings and discussions over the past several months that included dedicated Digg users who wanted to effectuate change within the service. If you also ask me, Digg has had a lot of vocal supporters and those voices are going to be preaching about other social networks now. I’m getting frustrated.

Digg 100

Digg Social Media Upcoming Ustream 100

Proactive Report

DECEMBER 24, 2014

In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. In October 2014, comScore provided data to Internet Retailer that showed that 52% of the time consumers spent online occurred within smartphone and tablet apps. And they were right. Mobile Web.

Mobile 80

Mobile Strategy comScore Content 80

Webbiquity SMM

OCTOBER 8, 2013

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” 500 companies use at least one major social media platform. 90% of Inc.

Social Media 207

Social Media ROI B2B Marketing 207