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It’s Time For Retailers To Raise Their Games-Five Quick Reminders

Direct Marketing Observations

According to a study from Accenture , comScore , and dunnhumbyUSA aimed at helping consumer packaged goods (CPG) marketers, visitors to CPG brand websites buy 37% more in retail stores than non-visitors to the brand site. The static website is dead long live the static website. Give the user a reason to be there.

Retail 152
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comScore December 2009 Search Engine Rankings

Bill Hartzer

comScore, Inc. has recently updated its monthly comScore qSearch analysis of the United States search marketplace. percent search market share, virtually unchanged from 65.6 percent market share, up 0.4 percent market share, up 0.4 Here’s the actual numbers as released by comScore: December 2009 U.S.

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Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns.

Blogger 389
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Social Networking Accounts for 1 in 4 Minutes Spent Online in Europe

The Realtime Report

hours) online every month, according to a new report by comScore. Other popular online activities among European consumers include: 3 in 4 visited a retail site. Mobile and tablets are also making headway in the European market – particular in the UK, where over 16% of online traffic comes from non-computer devices.

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Four Areas that Digital Marketers Need to Continue to Focus On

Direct Marketing Observations

Enter the age of Big Data and marketers finally doing something with that data. IDC predicts that the market for Big Data technology and services will reach $16.9 Go Get a Tablet - it’s hard to ignore the mobile and tablet markets. mobile subscribers were using almost 40 million tablets, according to ComScore.

comScore 166
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The Shape-Shifting Reality Of Shopping

Twist Image

Last Friday, MediaPost published the news item, Time Spent Shopping Shifts From PC To Mobile , that stated: "Time spent visiting retail Web sites on tablets and smartphones has eclipsed that of time spent shopping via the desktop. retail web site. The desktop share is down from 84% in 2010. " And so it begins. attribution.

comScore 101
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50 Amazing Mobile Marketing Statistics That Will Move You to Action

Writtent Blog

It’s no exaggeration to say that smartphones and tablets are the biggest thing to hit marketing since the internet appeared. Cultural shifts can eat a weak marketing strategy for lunch, which is why it’s crucial for small businesses to immerse themselves in the realities of mobile, and adapt to the change. Source: Chief Marketer ).