It’s Time For Retailers To Raise Their Games-Five Quick Reminders

Direct Marketing Observations

According to a study from Accenture , comScore , and dunnhumbyUSA aimed at helping consumer packaged goods (CPG) marketers, visitors to CPG brand websites buy 37% more in retail stores than non-visitors to the brand site. Reward their loyalty and visits to the site. digital marketing retail accenture click and mortar comscore CPG online marketing retail marketingThe static website is dead long live the static website.

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Pinterest Breaks Through to the Top 50 Websites!

The Social Media Incubator

The Internet research marketing company, comScore, announced their data for the most visited websites and Pinterest attracted approximately 25.3 Enhance your brand image with lifestyle choices to increase loyalty and build trust. Wow, did we see this one coming? million visitors while breaking through to join the top 49 in ranks this past September, continuing on in this online social media marketing frenzy.


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Developing A Branded App For Your Business

The Realtime Report

According to a report from ComScore , we’ve long passed the tipping point between how many people access the web via mobile devices versus the traditional desktop. Check and redeem points in their loyalty program. Developing A Branded App For Your Business. Do you have a smartphone or a tablet? Of course, you do. You probably also use a lot of different apps on them. You see all those tiny little icons on your screen. All day. Every day. What if your brand could be one of those?

Is your business easy to find for local and mobile searchers.

Saying It Social

That would be the 20% of internet users whose searches are related to location and according to comScore, in March Google had 14.3 2 days ago Blogroll Constant Commentary Mashable Social Media Examiner Techipedia NetworkedBlogs Blog: Saying It Social Topics: social media marketing , search engine optimization , social networking Follow my blog Facebook Page Feed Do you use social media to obtain customer retention/loyalty or are you primarily focused on customer acquisition?

Building Your Personal Brand with Pinterest


In fact, Pinterest is becoming so popular, that ComScore notes daily Pinterest usership has increased by 145%, since earlier this year. Creating brand loyalty. Do you tend pin on your pin board on Pinterest more than you tweet on Twitter lately?

Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

The failure to listen can have the most negative consequences on brand engagement, loyalty and most important, online and mobile sales. According to the Terra Third Hispanic Digital Consumer Study by comScore , Hispanics have actually outpaced non-Hispanics in the adoption of smartphones, increasing from 43 percent in 2010 to 57 percent in 2012. Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design.

Social Media Better for Brand Building Than ClickThroughs

Proactive Report

ComScore’s latest data about advertising online shows that social networks are garnering ad dollars from pretty much everyone except big brands. “This (big brands not advertising on social sites) could be the result of the long-held obsession with using clicks to measure ad effectiveness [since] social networking sites have notoriously low click-through rates,&# explained Andrew Lipsman, director of industry analysis at comScore.

Study Proves Facebook and Digg Visitors More Loyal; Twitter in Last Place

Bill Hartzer

Here are the actual numbers: Loyalty by Referring Site: ————————– Facebook 20.69%. comScore Says Google Leads Internet in Brazil and India comScore, Inc. Are you a loyal visitor? When you browse the web every day, when you log on, are there websites that you go to every day? We all have a few websites that we constantly watch or constantly read. And that’s a good thing.

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21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity SMM

Writing that social media is “not about how many tasks you can tick off your to do list but about nurturing your following and making sure they feel valued…about creating community, relationships and loyalty”), Suw Charman-Anderson offers eight thought-provoking if sometimes painful observations, such as “being a writer doesn’t make you special” and “accept that you can’t be everywhere.”

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

You want loyalty? Writing that “According to comScore’s State of the U.S. Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). However, as the posts and articles highlighted below show, plenty of questions remain, such as how much should we budget for social media?

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TweetChats #socialmedia

Diva Marketing Blog

Boomers The Baby Boomer generation maybe late in getting to this party but according to comScore there are about 16.5 and with @mrochte - It's about convening not controlling #SocialMedia " - that's the message we need to understand [link] mrochte When it came down to the what to make of the "hidden demographics" @greenhance reminded us - Brands can cultivate real loyalty with SM in a way that was previously limited by geography/reach.

The devil’s in the data: Identifying the groups that won the election for Trump


earn loyalty from new, active Republicans. 60% of their online activity is on mobile, which is slightly lower than the rest of the US ( ComScore ). What can audience data tell you about Trump’s supporters? Why did he resonate with them? What can marketers learn from this? The 2016 US presidential election was arguably the world’s biggest story last year, with the manner in which it was conducted almost as big a story.

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25 Compelling Reasons to Blog for Business Yesterday

Writtent Blog

This can feed into better brand recognition, which spurs loyalty and preference: Image credit: Blog Engage. In fact, ComScore studies have found the average person uses their smartphone in the morning, their PC during the day, and a tablet at night: Image credit: Smart Insights. Have you heard that 90% of companies are using custom content for marketing? Or that consumers believe that blogs are the most useful form of content ?