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Monetization: Social Network Advertising

Laurel Papworth

Social Media Monetization is becoming THE hot issue in online community chatter. Social Ads are driving down the price of regular online ads: A recent analysis by ComScore shows social networks, primarily Facebook and MySpace, have over the last year drawn an average CPM of only 56 cents, compared to the $2.43

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This Week in Social Media – 4/24/2013

Social Media Marketing

Online privacy may be an issue for many, but overall, consumers prefer targeted ads over random ads that have nothing to do with their interests. Click image to enlarge ComScore has found that trying to track the "digital omnivore" is a challenge as the archetypical individual moves from device to device.

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This Week in Social Media – 7/24/2013

Social Media Marketing

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media. billion monthly users as of June 30.

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How Social Media is Affecting the News

Proactive Report

How Social Media Users Participate in News. Half of social network site users have shared news stories, images or vidoes 46% have discussed a news issue or event online. 14% of social media users posted their own photos of news events to a social networking site, while 12% had posted videos.

News 73
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Is your business easy to find for local and mobile searchers.

Saying It Social

That would be the 20% of internet users whose searches are related to location and according to comScore, in March Google had 14.3 Does anyone else share my same frustration or is it not really an issue for you? eMarketer reports that consumers force retailers to adopt social strategy. And just who is seeing these listings?

Mobile 135
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7 Tips to Optimize Your Social Media Conversions

Sprout Social

If you’re struggling to turn your Twitter, Facebook and Instagram followers into leads, here are seven quick tips to optimize your social media conversions: 1. In a recent study from comScore, 80% of time spent on social media is through a mobile device. Make Your Landing Pages Mobile First.

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TweetChats #socialmedia

Diva Marketing Blog

Held weekly, Tuesdays from noon - 1p, #socialmedia explores issues about social media marketing. The focus this week was on the "hidden demographics" of social media like bebe boomers, women etc. Title: Deciding the “now what” and the “who with” of social media in your company. here are my take of the highlights.