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Four Areas that Digital Marketers Need to Continue to Focus On

Direct Marketing Observations

Some recent Accenture research reveals that retailers can respond with mobile capabilities designed to create value for both customers and themselves if they understand who is shopping in their stores, how they shop, and how mobile influences their shopping behaviors. After less than two years, U.S. need more proof?

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Socialympics: How Social Media and Blogging Has Boosted Sports Media

Convince & Convert

According to April 2012’s ComScore rankings, SBNation.com ranked #10 in unique visitors… one spot above their San Francisco-based competitor BleacherReport.com (that has some of the best hyper-targeted email marketing practices on the planet and was reportedly acquired by Turner for over $200 million in June 2012).

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The Unfortunate Investment of Social Media (and its Consequences)

Techipedia: Tamar Weinberg

As seen on compete.com, alexa, comscore and other sites, Digg growth has flattened in the past few months. Expecting to influence it for the better is as fruitless as becoming infatuated with a selfish, amoral, low-life boyfriend or girlfriend and expecting to transform him or her into an acceptable mate. I’m getting frustrated.

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Dan Nelms dives into a Comscore report which found that although Facebook engagement is increasing (the average time spent on the site per user per month increased from 4.6 92% say that when video “is embedded in content it positively or very positively effects the overall influence.” hours to 6.3 for the year).