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Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! I presented at Advertising Week and that is the exact topic I wanted to drill into – How to be relevant by using real-time data about your audience!

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Google+: The New Kid on the Block, but is it Too Little, Too Late?

Techipedia: Tamar Weinberg

In June, comScore reported that one out of every six minutes is spent on a social network. The newest social network de jour is Google+. Available by invite only (for now), Google+ has taken the social networking scene by storm. One thing you’ll notice is non-industry folks engaging on the network.

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The Ultimate User-Generated Content Guide

Sprout Social

How User-Generated Content Helps Your Brand. While it’s nice to know sharing one person’s content on your social networks could have a great impact with that individual, you can’t share everyone’s content. ComScore found brand engagement increases 28% when user-generated content is used in product videos.

Content 111
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You can't fight the power of video. It's bigger than all of us.

Firebelly

We don’t even realize how often wewatch them. We’re watching videos so often, that Comscore reported in 2007 that “Americans viewed more than 7 billion video streamsonline.” Comscore stated: “YouTube.com drove the lion’s share of the video streamingactivity at the Google Sites property, with 53.5 Video is all around us.

comScore 100
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Is your business easy to find for local and mobile searchers.

Saying It Social

That would be the 20% of internet users whose searches are related to location and according to comScore, in March Google had 14.3 According to Google’s Stats & Facts , there are over 50 million Places pages, so chances are very good that if you don’t have a listing, your competition does. billion local queries.

Mobile 135
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This Week in Social Media – 7/24/2013

Social Media Marketing

Social media is a hot topic, from defining its role, senior management support and how to organize for success. In a series about the socially-connected brand, Digiday concludes with a story on the maturation of the role of social media manager. Most companies focus on customer acquisition and not conversion or retention.

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How Social Media is Affecting the News

Proactive Report

How Social Media Users Participate in News. Half of social network site users have shared news stories, images or vidoes 46% have discussed a news issue or event online. 14% of social media users posted their own photos of news events to a social networking site, while 12% had posted videos.

News 73