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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

Social proof is a powerful tool for marketers who know how to use it effectively. ComScore’s case study shows how social proof affects conversions using their landing pages. On one page, Comscore added both their client logos and testimonials; the other showed only the logos. Guest post by Chris Tweten.

comScore 299
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Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! I presented at Advertising Week and that is the exact topic I wanted to drill into – How to be relevant by using real-time data about your audience!

Quantcast 188
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Introducing Instagram Reels: Instagram’s Answer to TikTok?

Later

According to recent data from Comscore , the percentage of US-based TikTok users aged between 25-34 increased from 22.4% Take our free 45-minute Instagram Stories course to learn how to design beautiful stories and capitalize on all the latest features. How to Create a Video With Instagram Reels. in January to 27.4%

Instagram 145
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Top 15 Facebook Marketing Obstacles

Firebelly

According to a recent comScore study, 90% of all social media time is spent in Facebook. They don’t know how to measure success. Businesses are rushing into social spaces – with Facebook being among their top interests. This isn’t surprising to me. Facebook is massive. So, the rush will continue.

comScore 172
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Are Snapchat Stories Still Relevant?

Ignite Social Media

From a recent comScore study in June of this year, they found that users between the ages of 18-24 that Snapchat was third on the list of apps they utilize the most. Not only does it tell you the address of the business but can also include menus, reviews, how to make a reservation and even the option to book a ride.

comScore 111
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You’re Doing Retargeting Wrong: Here’s How to Fix It

Convince & Convert

Image via ComScore. Did you know that of all the targeting options you have when it comes to PPC, retargeting can be the most effective one? The only downside is that many people do it so wrong. Grouping all your visitors into one audience and hitting them with the same message is the common practice.

Adwords 60
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How to Make Online Videos Work for You

Proactive Report

64% of customers are more likely t buy a product after watching a video about it – comScore. How do you make sure that your videos are getting you the best bang for your buck? According to Forrester video in an email increases click through rates by 200-300%.

Video 40