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The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

comScore, Econsultancy, TechCrunch, and Mashable all keep tabs on these amazing web video statistics – it’s well worth seeking out some of these statistics and reports to see just how staggering the results really are. Videos in universal search results have a 41% higher click-through rate than plain text results.

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TweetChats #socialmedia

Diva Marketing Blog

When Marc Meyer asked me to host one of the most popular Tweetchats this week I said. Held weekly, Tuesdays from noon - 1p, #socialmedia explores issues about social media marketing. The focus this week was on the "hidden demographics" of social media like bebe boomers, women etc. here are my take of the highlights.

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Which Social Platform Is Right for Your Next Video Campaign?

Convince & Convert

Are you thinking about marketing with video in social media, but not sure which platform will get you the best results? comScore ]. LinkedIn is home to professionals and better B2B targeting, but users spend less time on the site than other social networks. Wordstream ]. Its user base is evenly male and female.

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How Social Media Can Affect Your Search Engine Rankings

ProBlogger

Until recently, search engine optimization and social media marketing were thought of as two very different things, but actually these are two sides of the same coin. Consider the below mentioned social network growth statistics: YouTube hosts nearly 14 billion videos. Source: comScore. Source: SEL.