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Struggling to Find That Stat? Research Tips for Social Media Marketers

Hootsuite

Instagram search only considers names, usernames, locations, and hashtags, so it can be harder to find relevant statistics here. Instagram can especially useful if you’re looking for information coming out of a conference or event, since this will likely include a known hashtag or location. Hootsuite and We Are Social Digital Reports.

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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

comScore). A1: It’s curating #UGC from social media channels by hashtag and @Handle and then pulling that content into a hub on the brand website. A 2015 comScore study showed that engagement rises by 28 percent when there is a mix of UGC and branded video content about products. Bazaarvoice).

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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

comScore). A1: It’s curating #UGC from social media channels by hashtag and @Handle and then pulling that content into a hub on the brand website. A 2015 comScore study showed that engagement rises by 28 percent when there is a mix of UGC and branded video content about products. Bazaarvoice).

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How to Add & Manage Multiple Instagram Accounts for Your Brand

Sprout Social

Tracking things like hashtags, geolocations, comments and likes can give brands an in-depth view into marketing opportunities. A Shopify report discovered Instagram had the second-highest average order value compared to other social media platforms. Monitoring Instagram Hashtags & Locations. That’s a drastic jump from the 6.6