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Report: Social Marketing Is More Than Just Likes [Report]


Tweet Recently, ComScore , the global leader in measuring the digital world, published a report on social marketing and how it’s not just about getting likes! The report called “The Power of Like 2 – How Social Marketing Works” was made in a research collaboration with Facebook in order to deliver unique insights on social media marketing. It’s all about planning! percent, 0.58

What ComScore Data Tells Us About Google+

Geoff Livingston

comScore released a report on Friday examining the demographics of the first 20 million people to join Google+. American users tend to be from technology centric cities, and the overall user base is 2/3 male with a particularly strong age group of 25-34 years old. However, as the report suggests, the network has to break out of the early adopter. based.

More Metrics Issues for Facebook; Instant Articles and comScore This Time

SocialTimes Facebook

Facebook announced yet another metrics issue , this one involving Instant Articles and comScore. In an update to last week’s Facebook for Business post –which detailed fixes to metrics affecting estimated reach, Reactions counts on posts and a discrepancy involving its like and share buttons—the social network wrote: We’ve uncovered an issue for a small group of Instant Articles publishers that impacts reporting in comScore. This caused an underreporting of iPhone traffic from Facebook in comScore products between Sept. 20 and Nov. 30, 2016.

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What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. The report is quite detailed and as you consider your marketing strategies for 2011 (provided you haven’t already done so), the report is full of tidbits that can help you make decisions. Most importantly, what the report says to marketers is INTEGRATE.

Report: How Social Marketing Works for Retail Brands [Report]


Tweet In late June, I wrote about ComScore’s second report called “The Power of Like 2 – How Social Marketing Works” and how it’s not just about getting likes, but rather about creating engagement and interacting with fans. Like the second report, the third one is also based on collaboration between ComScore and Facebook. Focus of recent study. Germany: H&M and Zara.)

Once Upon a Time With Klout….The Final Chapters


These communities are a gathering of individuals who together, make millions of impressions on Social Media as they organize chats, hangouts and other forms of large group discussions. Yet another interesting and in my opinion ludicrous comparison Joe Fernandez the CEO of Klout makes is the one he makes with the Neilson Report and Comscore. “Once upon there was a brand.

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30 Resources and Tips for Using Pinterest to Market Your Business


comScore reports that Pinterest hit 10 million unique U.S. 15 super-users share their thoughts Communications Conversations asked this group of power-users to answer 5 simple questions about how they use Pinterest, how brands might leverage the platform, and the future of the social media site. People like to collect things. The site is beautifully designed and truly engaging.

The Best, and Worst, Social Media Analytics Platforms

Ignite Social Media

While some platforms excel in certain aspects of analytics reporting, others fall short. While other platforms struggle with reporting paid data that matches post data reporting (i.e. Optimizing the current Twitter analytics to allow for more customization and deeper insights, would be a great way to make their reporting the best it can be. Twitter. Facebook. YouTube.

Will India See a Rise in Digital PR?

Waxing UnLyrical

Look at these examples to understand the changes that the Indian media industry has been going through in the past few months: In May, NDTV Profit cut back on all non-market-hour programming, which meant the channel only needed a handful of anchors and reporters. In August, the TV 18 group laid off around 500 employees, including several of those responsible for its features programming.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far. 101 Examples of Social Business ROI by Dachis Group. Writing that “According to comScore’s State of the U.S. What’s the best process for developing a social media marketing plan? by MarketingProfs. Get a dog.

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What’s New in Social Media for Associations


At any rate, last week I presented at an Association Foundation Group lunch about association social media. I based my thoughts on a recent comScore report “ It’s a Social World: Top 10 Need-to-Knows About Social Networking and Where It’s Headed.” I have a confession: one of my least favorite things to do is public speaking. I had never done it at all until three years ago when Debra Stratton of Stratton Publishing & Marketing asked me if I’d present with her at ASAE’s Great Ideas conference, which just happened to be in Miami in February.

5 Video Marketing Tips


According to a recent report published by Forrester , including videos in your emails can result in an increase of 200-300% in click-through rates. Global media analytics and measurement company, ComScore , states that 45.4% Most of the respondents fell in the age group of 18 to 34. You can also broadcast live videos to the groups you belong to as shown below: Source.

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. We’re all hungry for data. hours to 6.3 hours.

This Week in Social Media – 4/24/2013

Social Media Marketing

Click image to enlarge ComScore has found that trying to track the "digital omnivore" is a challenge as the archetypical individual moves from device to device. Content Here''s an exhaustive list of content marketing software companies complied by Jeremiah Owyang of Altimeter Group. A roundup of relevant links affecting our industry. These are those links. The U.S. Don''t believe me?

7 Social Media Tactics Your 2013 Budget Needs to Succeed

Specifically, research by, comScore, and The Partnering Group found that 70 percent of consumers click through on a retail blog to the firms website and 68 percent of consumers use YouTube to browse and research products. About us Contact us FAQ Write for us Advertise Report a bug Newsletter problems? ); //. Marketing News & Expert Advice. ClickZ Awards. Marketing.

35 Great Social Media Infographics


It’s very helpful to use infographics in presentations, reports, articles, etc., Instead of poring over figures and long reports to decipher data, an infographic can immediately explain what the data actually means. It’s very helpful to use infographics in presentations, reports, articles, etc., The charts defining age groups and usage are really an eye-opener!

100+ Social Media Monitoring Tools

Businesses also need to measure, analyze, and report on their social media efforts. CoTweet CoTweet is a comprehensive Web-based social media engagement, management, and reporting solution that helps companies of all sizes engage, track, and analyze conversations about their brands across the most popular and influential social communities today: Twitter and Facebook.

Geoff’s Market Research Bulletin – 1st Edition

Geoff Livingston

A new study from the Pew Research Service’s Internet and American Life Project reports 65% of all American adults online are using some social networking site (which is up from 61% a year ago). The under-30 age groups were stable while the 50-64 age group grew from 20% to 32%. Image by Robert Scoble. Sign up today if you are interested in this free email newsletter.

Did This National Restaurant Chain Put Too Much Love Into the Like?

Convince & Convert

average, based on Comscore’s findings to that effect in May, 2011). was reported by major email provider Epsilon in the first quarter of 2011 as the industry average. At least 34,000 of that group acquiesced and agreed to “like&# Buca di Beppo, which is a conversion rate of 3.4% conversion rate among a very targeted group. Really, I am. It was on June 30.

Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources

Interactive Insights Group Interactive Insights Group helps companies use the Internet and Social Media to grow their business. From Wild Apricot Blog: Good discussion of 3 factors that come into play, when you start to track down the information on your blog or website that’s made the greatest impact on your audience: Readers, Reports, and Responses. Engage or Die! Awesome!

Social Media From A to Z: A Glossary


Atom and other Web syndication formats like RSS are now used for many purposes, including journalism, marketing, bug-reports, or any other activity involving periodic updates or publications. Flash Mob : A flash mob is a large group of people who assemble suddenly in a public place, perform an unusual and pointless act for a brief time, then quickly disperse. But never fear! A Web 2.0

Social Media and Older Adults | pamorama


All age groups continue to jump on the social networking bandwagon, and young adults still dominate. By way of comparison, 76% of users 18 to 29 used social nets in 2009 and this group’s usage rose to 86% this year. But social media use among Internet users ages 50 and older has nearly doubled — from 22% in April 2009 to 42% in May 2010. link] Anonymous I agree to this.

Ford Sets Record for Biggest Tweetup Ever


Never before has a group of car owners created such a sustained buzz for a new car. pamorama marketing, life, social media Home About Bookshelf Links Contact Ford Sets Record for Biggest Tweetup Ever by Pam Dyer on December 3, 2009 Share Setting a Guinness World Record is a classic way to drum up publicity. One of my favorites of the holiday variety was the largest-ever gathering of Santa Clauses , when almost 13,000 people in Northern Ireland dressed up as Santa or Santa’s helper — nothing says Christmas like a sea of Kris Kringles. million miles and generated more than 3.7

Top 50 USA Websites for November 2010

Bill Hartzer

comScore has released its list of the top fifty websites in the United States for the month of November 2010. This is the comScore monthly analysis of U.S. web activity at the top online properties for November 2010 based on data from the comScore Media Metrix service. NFL Internet Group 26,238,000. percent of Americans online, followed by Yahoo! Sites with 85.3 percent.

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. Second, social media and search are rated more influential by younger buyers and high-income consumers than by other groups. Two-thirds of comScore’s U.S. Report: 6.8%

The Facebook Juggernaut: Exponential Growth + World's Leading News.


It presages the deterioration of top-down news, and the rise of news-reading groups whose news sources and opinions become a centripetal, self-perpetuated cycle of information — or disinformation. pamorama marketing, life, social media Home About Bookshelf Links Contact The Facebook Juggernaut: Exponential Growth + World’s Leading News Reader? pamorama [.] Hello world! =-.

Is your business easy to find for local and mobile searchers.

Saying It Social

That would be the 20% of internet users whose searches are related to location and according to comScore, in March Google had 14.3 RT @ DramaKidsIntl : Drama Kids International Franchise Selected Best Theatre Group for Kids by Nickelodeon [link] 2 days ago Drama Kids International Franchise (@ dramakidsintl ) Selected Best Theatre Group for Kids by Nickelodeon [link] Way to go guys! eMarketer reports that consumers force retailers to adopt social strategy. First an anecdote, then the facts. And just who is seeing these listings? billion local queries. link] [.]

Social Media is a Lifeline After Haiti Quake


And from a report on Mashable : An outpouring of well wishes and support for the Haitian people has swept the web in the wake of a devastating 7.0 A group called Earthquake Haiti already has almost 37,000 members and is being used to exchange valuable information about earthquake damage, requests for assistance, and to show support and solidarity for the Haitian people. After the 7.0 quake struck yesterday, with most power and services knocked out, Haitians turned to Twitter, Facebook, and other Web sites to show the world what had happened. earthquake in Haiti.

4 Social Media Trends for Business in 2010


This presentation was given by Jeremiah Owyang of Altimeter Group at an event hosted by Silicon Valley American Marketing Association. pamorama marketing, life, social media Home About Bookshelf Links Contact 4 Social Media Trends for Business in 2010 by Pam Dyer on January 22, 2010 Share StumbleUpon, Twitter, FriendFeed, Facebook, Digg, Xing… The list keeps growing as social media becomes intertwined in the daily lives of brands and consumers. We’re in the midst of a fundamental shift in communication. Live the 80% rule. This is a movement: get your company ready.

Social Media Revenue: Huffington Post TechCrunch Valuations

Laurel Papworth

Business: An online newspaper/news aggregator and group blog. The company has proven to be more than adept at balancing reporting the news with growing visitors and pageviews. And “TechCrunch had about a million global page views in September, compared with 13 million for CNET News, according to comScore Networks Inc.&#. Which of course is just rubbish. CEO: Eric Hippeau.

What Social Network Should You Use to Grow Your Business?


visitors in December 2009 reflect an even male/female ratio peak at the 18-34 age group (16% of its total users, compared to 8% of the total Internet audience), with an even number of older and younger users. If you join groups that are relevant to your area, you can post links to your articles in the groups' news section. It depends on who your customers are. pamorama [.]

Social Media Monitoring Grudge Match: Radian6 vs. Scout Labs

Home About Archives How To Pitch SME Newsletter SME-TV Speaking Work With Me Social Media Monitoring Grudge Match: Radian6 vs. Scout Labs April 13, 2009 · View Comments Share Jason Falls Ever since I reported on the launch of Scout Labs , I have had people ask, fairly or not, how it compares with Radian6. Report back on what you find! Will report back. What can I say?

Top 10 Public Relations Blunders of 2009

Bill Hartzer

ABC News reported that N.Y. Mother Deborah Christie organized activist website, sparking national media attention and sympathy for the innocent casualties of “zero-tolerance” policies, with The New York Times and other prominent publications reporting on numerous such cases. Kentucky Fried Fiasco ,” reports Advertising Age. Military’s Flop of a Photo Op. Times.

Social Media: Everybody's Doing It, But For Different Reasons [Charts]


But even with all the Twitter chitchat, Facebook fan groups, and blogs to be followed, consumers believe face-to-face communication is the most powerful. Here are some interesting graphs from the report — mouse over them to see the underlying details: View the full research report (PDF) View the raw research data comparing social media users to U.S. adult (i.e.,

Kodak's Jeffrey Hayzlett on Social Media and a Global Brand: a.


Because sales, marketing, and operations all engage with customers, we need to make sure those groups are aligned. pamorama marketing, life, social media Home About Bookshelf Links Contact Kodak’s Jeffrey Hayzlett on Social Media and a Global Brand: a B2Bbloggers Exclusive Interview by Pam Dyer on February 21, 2010 Share This post was written by Jeremy Victor, the founder of Make Good Media and Editor In Chief of is an online magazine for B2B marketers. For the past several months, I have followed @JeffreyHayzlett on Twitter. Enjoy! Am I right?

40 Social Media Blogs You Should Be Reading


He is Head of Social Media Europe for WeissComm Group, an integrated communications company focused on the marketing and communication needs of the world’s leading businesses. pamorama marketing, life, social media Home About Bookshelf Links Contact 40 Social Media Blogs You Should Be Reading by Pam Dyer on December 16, 2009 Share If you’re reading this blog ( thank you! ), you probably agree that social media is valuable. But given how quickly the landscape is changing, keeping up to date with the latest trends can be a challenge. She founded Blonde 2.0 Blonde 2.0′s Thanks.