Report: Social Marketing Is More Than Just Likes [Report]


Tweet Recently, ComScore , the global leader in measuring the digital world, published a report on social marketing and how it’s not just about getting likes! In the report, the fruity candy named Skittles is used as a case to show this development.

More Metrics Issues for Facebook; Instant Articles and comScore This Time

SocialTimes Facebook

Facebook announced yet another metrics issue , this one involving Instant Articles and comScore. In an update to last week’s Facebook for Business post –which detailed fixes to metrics affecting estimated reach, Reactions counts on posts and a discrepancy involving its like and share buttons—the social network wrote: We’ve uncovered an issue for a small group of Instant Articles publishers that impacts reporting in comScore.

Trending Sources

What ComScore Data Tells Us About Google+

Geoff Livingston

comScore released a report on Friday examining the demographics of the first 20 million people to join Google+. American users tend to be from technology centric cities, and the overall user base is 2/3 male with a particularly strong age group of 25-34 years old.

What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. Most importantly, what the report says to marketers is INTEGRATE. This age range is not a group used to unknowningly sharing data with marketers.

Report: How Social Marketing Works for Retail Brands [Report]


Tweet In late June, I wrote about ComScore’s second report called “The Power of Like 2 – How Social Marketing Works” and how it’s not just about getting likes, but rather about creating engagement and interacting with fans.

Once Upon a Time With Klout….The Final Chapters


These communities are a gathering of individuals who together, make millions of impressions on Social Media as they organize chats, hangouts and other forms of large group discussions. Beware of the Pied Piper on Social Media. “Once upon there was a brand.

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30 Resources and Tips for Using Pinterest to Market Your Business


comScore reports that Pinterest hit 10 million unique U.S. People like to collect things. Sports memorabilia, carnival glass, stuffed animals, you name it.

Will India See a Rise in Digital PR?

Waxing UnLyrical

Look at these examples to understand the changes that the Indian media industry has been going through in the past few months: In May, NDTV Profit cut back on all non-market-hour programming, which meant the channel only needed a handful of anchors and reporters.

The Best, and Worst, Social Media Analytics Platforms

Ignite Social Media

While some platforms excel in certain aspects of analytics reporting, others fall short. While other platforms struggle with reporting paid data that matches post data reporting (i.e. Further, the report is broken down watch time, traffic source, and demographics.

5 Video Marketing Tips


According to a recent report published by Forrester , including videos in your emails can result in an increase of 200-300% in click-through rates. Global media analytics and measurement company, ComScore , states that 45.4% Most of the respondents fell in the age group of 18 to 34.

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What’s New in Social Media for Associations


At any rate, last week I presented at an Association Foundation Group lunch about association social media. I based my thoughts on a recent comScore report “ It’s a Social World: Top 10 Need-to-Knows About Social Networking and Where It’s Headed.” I have a confession: one of my least favorite things to do is public speaking.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far. 101 Examples of Social Business ROI by Dachis Group. Writing that “According to comScore’s State of the U.S.

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This Week in Social Media – 4/24/2013

Social Media Marketing

Click image to enlarge ComScore has found that trying to track the "digital omnivore" is a challenge as the archetypical individual moves from device to device. Content Here''s an exhaustive list of content marketing software companies complied by Jeremiah Owyang of Altimeter Group.

7 Social Media Tactics Your 2013 Budget Needs to Succeed

Specifically, research by, comScore, and The Partnering Group found that 70 percent of consumers click through on a retail blog to the firms website and 68 percent of consumers use YouTube to browse and research products. ); //. Marketing News & Expert Advice.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. times each, on average, across all sharing channels, so content shared by large groups of people reach a wider audience than content passed along from others.”

35 Great Social Media Infographics


It’s very helpful to use infographics in presentations, reports, articles, etc., Instead of poring over figures and long reports to decipher data, an infographic can immediately explain what the data actually means.

100+ Social Media Monitoring Tools

Businesses also need to measure, analyze, and report on their social media efforts. It scans hundreds of thousands of traditional print and Web-based articles and postings each day and delivers its findings back to you in an easy to read report. Your first report is sent in 2-3 days.

Did This National Restaurant Chain Put Too Much Love Into the Like?

Convince & Convert

average, based on Comscore’s findings to that effect in May, 2011). was reported by major email provider Epsilon in the first quarter of 2011 as the industry average. conversion rate among a very targeted group.

Geoff’s Market Research Bulletin – 1st Edition

Geoff Livingston

A new study from the Pew Research Service’s Internet and American Life Project reports 65% of all American adults online are using some social networking site (which is up from 61% a year ago). The under-30 age groups were stable while the 50-64 age group grew from 20% to 32%.

Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources

Interactive Insights Group Interactive Insights Group helps companies use the Internet and Social Media to grow their business. The company is also reporting that, as of today, they have reached 140 million active users. You can download the full report in PDF format.

Ford Sets Record for Biggest Tweetup Ever


Never before has a group of car owners created such a sustained buzz for a new car. pamorama marketing, life, social media Home About Bookshelf Links Contact Ford Sets Record for Biggest Tweetup Ever by Pam Dyer on December 3, 2009 Share Setting a Guinness World Record is a classic way to drum up publicity.

Social Media From A to Z: A Glossary


Atom and other Web syndication formats like RSS are now used for many purposes, including journalism, marketing, bug-reports, or any other activity involving periodic updates or publications.

Social Media and Older Adults | pamorama


All age groups continue to jump on the social networking bandwagon, and young adults still dominate. By way of comparison, 76% of users 18 to 29 used social nets in 2009 and this group’s usage rose to 86% this year.

Top 50 USA Websites for November 2010

Bill Hartzer

comScore has released its list of the top fifty websites in the United States for the month of November 2010. This is the comScore monthly analysis of U.S. web activity at the top online properties for November 2010 based on data from the comScore Media Metrix service.

The Facebook Juggernaut: Exponential Growth + World's Leading News.


It presages the deterioration of top-down news, and the rise of news-reading groups whose news sources and opinions become a centripetal, self-perpetuated cycle of information — or disinformation.

Is your business easy to find for local and mobile searchers.

Saying It Social

That would be the 20% of internet users whose searches are related to location and according to comScore, in March Google had 14.3 RT @ DramaKidsIntl : Drama Kids International Franchise Selected Best Theatre Group for Kids by Nickelodeon [link] 2 days ago Drama Kids International Franchise (@ dramakidsintl ) Selected Best Theatre Group for Kids by Nickelodeon [link] Way to go guys! eMarketer reports that consumers force retailers to adopt social strategy.

5 Video Marketing Tips


According to a recent report published by Forrester , including videos in your emails can result in an increase of 200-300% in click-through rates. Global media analytics and measurement company, ComScore , states that 45.4% Most of the respondents fell in the age group of 18 to 34.

Social Media is a Lifeline After Haiti Quake


And from a report on Mashable : An outpouring of well wishes and support for the Haitian people has swept the web in the wake of a devastating 7.0 A group called Earthquake Haiti already has almost 37,000 members and is being used to exchange valuable information about earthquake damage, requests for assistance, and to show support and solidarity for the Haitian people.

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. Two-thirds of comScore’s U.S. Report: 6.8% Report: 6.8%


What Social Network Should You Use to Grow Your Business?


visitors in December 2009 reflect an even male/female ratio peak at the 18-34 age group (16% of its total users, compared to 8% of the total Internet audience), with an even number of older and younger users.

4 Social Media Trends for Business in 2010


This presentation was given by Jeremiah Owyang of Altimeter Group at an event hosted by Silicon Valley American Marketing Association. pamorama marketing, life, social media Home About Bookshelf Links Contact 4 Social Media Trends for Business in 2010 by Pam Dyer on January 22, 2010 Share StumbleUpon, Twitter, FriendFeed, Facebook, Digg, Xing… The list keeps growing as social media becomes intertwined in the daily lives of brands and consumers.

Social Media Revenue: Huffington Post TechCrunch Valuations

Laurel Papworth

Business: An online newspaper/news aggregator and group blog. The company has proven to be more than adept at balancing reporting the news with growing visitors and pageviews. Huffington Post and TechCrunch both have high valuations ($100m+).

Social Media Monitoring Grudge Match: Radian6 vs. Scout Labs

Radian6 also produces an influencer report which gives you the most influential authors or sources from your river of news. Since this is manually scored in Radian6, you just saved yourself a fair bit of time to produce a sentiment report, though it requires that you trust the automation. (I

Top 10 Public Relations Blunders of 2009

Bill Hartzer

ABC News reported that N.Y. Mother Deborah Christie organized activist website, sparking national media attention and sympathy for the innocent casualties of “zero-tolerance” policies, with The New York Times and other prominent publications reporting on numerous such cases.

Social Media: Everybody's Doing It, But For Different Reasons [Charts]


But even with all the Twitter chitchat, Facebook fan groups, and blogs to be followed, consumers believe face-to-face communication is the most powerful.

Kodak's Jeffrey Hayzlett on Social Media and a Global Brand: a.


Because sales, marketing, and operations all engage with customers, we need to make sure those groups are aligned. pamorama marketing, life, social media Home About Bookshelf Links Contact Kodak’s Jeffrey Hayzlett on Social Media and a Global Brand: a B2Bbloggers Exclusive Interview by Pam Dyer on February 21, 2010 Share This post was written by Jeremy Victor, the founder of Make Good Media and Editor In Chief of

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40 Social Media Blogs You Should Be Reading


He is Head of Social Media Europe for WeissComm Group, an integrated communications company focused on the marketing and communication needs of the world’s leading businesses. pamorama marketing, life, social media Home About Bookshelf Links Contact 40 Social Media Blogs You Should Be Reading by Pam Dyer on December 16, 2009 Share If you’re reading this blog ( thank you! ), you probably agree that social media is valuable.