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What ComScore Data Tells Us About Google+

Geoff Livingston

comScore released a report on Friday examining the demographics of the first 20 million people to join Google+. American users tend to be from technology centric cities, and the overall user base is 2/3 male with a particularly strong age group of 25-34 years old. Social Media ComScore facebook google influencerSome of the statistics were not surprising. based.

More Metrics Issues for Facebook; Instant Articles and comScore This Time

SocialTimes Facebook

Facebook announced yet another metrics issue , this one involving Instant Articles and comScore. In an update to last week’s Facebook for Business post –which detailed fixes to metrics affecting estimated reach, Reactions counts on posts and a discrepancy involving its like and share buttons—the social network wrote: We’ve uncovered an issue for a small group of Instant Articles publishers that impacts reporting in comScore. This caused an underreporting of iPhone traffic from Facebook in comScore products between Sept. 20 and Nov. 30, 2016.

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What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. This will be worth keeping an eye on over 2011, but hardly suggests that there is a mass exodus in this age group. This age range is not a group used to unknowningly sharing data with marketers. jump in this age group, while Twitter saw a 8% decline.

The devil’s in the data: Identifying the groups that won the election for Trump


His team’s main objectives were to: shrink the number of Clinton voters, specifically targeting groups with material designed to turn them off Hillary. This strategy requires accurate identification each group of voters, knowing how to find them, and understanding the message that will resonate with them. 3) The #MAGA group. Why did he resonate with them? Clinton. Trump.

Report: Social Marketing Is More Than Just Likes [Report]


Tweet Recently, ComScore , the global leader in measuring the digital world, published a report on social marketing and how it’s not just about getting likes! This can also be part of spreading your message to friends of fans, which is of course the aim in order to expand your target group with preferred consumers. percent incidence in the control group. percent, 0.58

Pinterest: Dominated By Adults


According to data from comScore, TechCrunch and Shareaholic (compiled by Modea) – Pinterest is most popular with people between the ages of 25 and 34. The age groups that come in next are 35-44 and 45-54. And behind those age range are college kids. So much for the social trickling upwards from the teen demographic.

LinkedIn Grows 53% Year-Over-Year in New Zealand

The Realtime Report

Just about everyone, based on the latest research from the comScore data mine. Facebook and Blogger have a similar demographic, attracting mostly users between 15-24, with a fairly even mix of other age groups. Who’s using social media in New Zealand? Nearly 95% of internet users in New Zealand accessed a social media site during November 2013, or 2.8 million Kiwis.

Beyond Facebook Insights: Useful Facebook Analytics Tools

Adam Sherk

Their Analytics offering provides advanced data for Page owners, and they recently partnered with ComScore to provide additional data and analysis. So that’s a good group to get you started. What are the best third-party tools for advanced Facebook analytics? It’s a question I’m asked fairly often so I thought I’d do a round-up of options that are worth checking out. It is fair to say that Facebook is getting better at providing this data itself; the latest version of Facebook Insights offers a wider range of data than ever before. Simply Measured. EdgeRank Checker. Buddy Media.

How Can Linkedin Grow?


Even though LinkedIn boasts that it has 100 million members worldwide, a cold, hard fact is that only around 25 million US internet users visit the site each month, according to comScore reports. ?It According to a 2009 report from comScore, visitors spent about 13 minutes on average at LinkedIn during October 2009, while Facebook users logged about 213 minutes. Market. 29% of U.S.

Once Upon a Time With Klout….The Final Chapters


These communities are a gathering of individuals who together, make millions of impressions on Social Media as they organize chats, hangouts and other forms of large group discussions. Yet another interesting and in my opinion ludicrous comparison Joe Fernandez the CEO of Klout makes is the one he makes with the Neilson Report and Comscore. Beware of the Pied Piper on Social Media.

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30 Resources and Tips for Using Pinterest to Market Your Business


comScore reports that Pinterest hit 10 million unique U.S. 15 super-users share their thoughts Communications Conversations asked this group of power-users to answer 5 simple questions about how they use Pinterest, how brands might leverage the platform, and the future of the social media site. People like to collect things. The site is beautifully designed and truly engaging.

Will India See a Rise in Digital PR?

Waxing UnLyrical

In August, the TV 18 group laid off around 500 employees, including several of those responsible for its features programming. India now has nearly 74 million Internet users , according to a recent ComScore report. Ed: A version of this post originally ran on September 20, 2013 on We republish it with minor edits and updates. Sixty two! ABP Pvt. reading and traveling.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

This infographic explains why existing employees may make the best social media managers, how to divide employees into different training groups most appropriate to their skills, and recommendations for handling personal social media use at work. 101 Examples of Social Business ROI by Dachis Group. Writing that “According to comScore’s State of the U.S. by MarketingProfs.

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You’re Doing Retargeting Wrong: Here’s How to Fix It

Convince & Convert

Image via ComScore. Grouping all your visitors into one audience and hitting them with the same message is the common practice. We changed up the offer in the 31–360 day retargeting campaigns to re-engage those visitors and saw a cheaper cost per conversion compared to the 1–30 day group. The only downside is that many people do it so wrong. Image via InSkin. So What’s Next?

What’s New in Social Media for Associations


At any rate, last week I presented at an Association Foundation Group lunch about association social media. I based my thoughts on a recent comScore report “ It’s a Social World: Top 10 Need-to-Knows About Social Networking and Where It’s Headed.” I have a confession: one of my least favorite things to do is public speaking. I had never done it at all until three years ago when Debra Stratton of Stratton Publishing & Marketing asked me if I’d present with her at ASAE’s Great Ideas conference, which just happened to be in Miami in February.

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Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

By some estimates, Hispanics will outnumber all other cultural groups in the U.S. According to the Terra Third Hispanic Digital Consumer Study by comScore , Hispanics have actually outpaced non-Hispanics in the adoption of smartphones, increasing from 43 percent in 2010 to 57 percent in 2012. According to the U.S. Census Bureau , nearly 17 percent of the U.S. million in 2000 to 50.5

The Best, and Worst, Social Media Analytics Platforms

Ignite Social Media

On a positive note, they have been working more with third party research groups (like Nielsen, comScore, Moat) to validate their reporting due to requests for independent measurement of ad performance. The analytics tools behind some of the most popular social media platforms can be surprisingly limited. Twitter. Further, the analytics interface is pretty user friendly. Facebook.

Top Blogging Statistics: 45 Reasons to Blog

Writtent Blog

6) The most active demographic group for blogging is 21-to-35 year olds with 53.3% Tweet (Source: comScore ). Tweet (Source: comScore ). Whether you are a small business owner just learning nuts and blots of blogging magic or already a blogging guru, you need to keep abreast of the most important blogging trends if you want to succeed in your blogging efforts. Blogging.

5 Video Marketing Tips


Global media analytics and measurement company, ComScore , states that 45.4% Most of the respondents fell in the age group of 18 to 34. People who succeed with video marketing on Facebook do two things: Post live videos to their profile, groups, event pages and business pages. You can also broadcast live videos to the groups you belong to as shown below: Source. Source.

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50 Amazing Mobile Marketing Statistics That Will Move You to Action

Writtent Blog

Mark Donovan, SVP of Marketing at ComScore recently stated “this pronounced shift in consumer behavior is simply too large for [companies] to ignore.” Image credit: Watchakarun/ Source: Temkin Group ). Source: comScore ). Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. There are 6.8

This Week in Social Media – 4/24/2013

Social Media Marketing

Click image to enlarge ComScore has found that trying to track the "digital omnivore" is a challenge as the archetypical individual moves from device to device. Content Here''s an exhaustive list of content marketing software companies complied by Jeremiah Owyang of Altimeter Group. A roundup of relevant links affecting our industry. These are those links. The U.S. Don''t believe me?

7 Social Media Tactics Your 2013 Budget Needs to Succeed

Specifically, research by, comScore, and The Partnering Group found that 70 percent of consumers click through on a retail blog to the firms website and 68 percent of consumers use YouTube to browse and research products. ); //. Marketing News & Expert Advice. ClickZ Awards. ClickZ Academy. Search Engine Watch. SES Events. Subscribe to Newsletters. Marketing.

Top 15 Facebook Marketing Obstacles


According to a recent comScore study, 90% of all social media time is spent in Facebook. Based on numerous meetings with all kinds of people and organizations – here are a few of the top reasons that some groups will have a tough time succeeding with their Facebook marketing efforts. Businesses are rushing into social spaces – with Facebook being among their top interests.

Women + Social Media = ?

Diva Marketing Blog

Curious to what other people would say, I posted the question to my social networks, including the Atlanta Women in Social Media group. Source: ComScore. Quick. What comes to mind when you read these words? Women. Social Media. My reactions : Women help and connect to each other by sharing their experiences; results are influencing brand perceptions and purchase behavior. . well.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

times each, on average, across all sharing channels, so content shared by large groups of people reach a wider audience than content passed along from others.” Dan Nelms dives into a Comscore report which found that although Facebook engagement is increasing (the average time spent on the site per user per month increased from 4.6 We’re all hungry for data. hours to 6.3

35 Great Social Media Infographics


The charts defining age groups and usage are really an eye-opener! pamorama marketing, life, social media Home About Bookshelf Links Contact 35 Great Social Media Infographics by Pam Dyer on March 3, 2010 Share Here’s a collection of terrific social media infographics that might come in handy. It’s very helpful to use infographics in presentations, reports, articles, etc., Salut!

Why Pinterest Is So Addictive

So no wonder it’s having a moment: comScore found that Pinterest just hit 11.7 Herman Miller, the Museé du Louvre, and the W Hotel Group, spent half an hour dissecting the design of the platform, after which time he admitted he’s jealous of everything from the logo to the generous but restrained size of the photos. ); Copyright 1997-2007 Omniture, Inc. More info available at [link] -->. Fast Company. Subscribe. Newsletter. Search. Stumbleupon. linkedin. Google+. ); Co.DESIGN. Co.CREATE. Co.EXIST. Co.LEAD. TECHNOLOGY. MOST INNOVATIVE COMPANIES. MAGAZINE. million unique monthly U.S.

The Medium Is the Method

Geoff Livingston

percent of Americans owned a smartphone, according to Comscore. It was the first time I outright said that blogging is probably not a smart primary tactic for a significant group of companies. Say what you will about Marshall McLuhan and the timeless media theory debate he inspired, “ The medium is the message.” The medium becomes the method. Worked Over By Media.

Top 50 USA Web Properties for April 2009

Bill Hartzer

comScore, Inc. They do this every month, and it’s based on data from their comScore Media Metrix service. Here is the data for April 2009: Table 1 comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.) Table 2 comScore Top 10 Gaining Site Categories* by Percentage Change in Unique Visitors (U.S.) Home, Work and University Locations Unique Visitors (000) Source: comScore Media Metrix Unique Visitors Rank Property (000) Total Internet : Total Audience 192,875 1 Google Sites 155,319 2 Yahoo! million visitors. million visitors.

Why Google Has the Hammer To Make Businesses Use Google Plus

Convince & Convert

No slaving over list creation (Twitter), or slogging through the mine field of clicks and sketchy instructions for creating your own groups (Facebook). Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. Plus makes it exceedingly simple to put your friends in one category, your co-workers in another, etc.

Did This National Restaurant Chain Put Too Much Love Into the Like?

Convince & Convert

average, based on Comscore’s findings to that effect in May, 2011). At least 34,000 of that group acquiesced and agreed to “like&# Buca di Beppo, which is a conversion rate of 3.4% conversion rate among a very targeted group. I’m glad that more and more companies are putting significant effort into their social media programs. Really, I am. It was on June 30.

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Why Google Has the Hammer To Make Businesses Use Google Plus

Convince & Convert

No slaving over list creation (Twitter), or slogging through the mine field of clicks and sketchy instructions for creating your own groups (Facebook). (Happy Holidays! I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. This is #1. This is probably my favorite post of the year. Thanks for the traffic!

Why Google Has the Hammer To Make Businesses Use Google Plus

Convince & Convert

No slaving over list creation (Twitter), or slogging through the mine field of clicks and sketchy instructions for creating your own groups (Facebook). Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. Plus makes it exceedingly simple to put your friends in one category, your co-workers in another, etc.

100+ Social Media Monitoring Tools

MambaIQ MambaIQ tells you where people are talking about you, compared to your competitors, and segmented by all the relevant concepts (themes, type of media, sentiment, characteristics, reputation of the sites, and even universes (groups of sites) defined by you. Businesses also need to measure, analyze, and report on their social media efforts. Is it good news or bad news?

Geoff’s Market Research Bulletin – 1st Edition

Geoff Livingston

The under-30 age groups were stable while the 50-64 age group grew from 20% to 32%. For an interesting peak behind the curtain of marketing research, read comScore blogger Eli Goodman’s August 29 post. Image by Robert Scoble. The Bulletin encapsulates all of the new interesting market research studies over the past month that seem worth sharing in one place. Dunbar.

25 Compelling Reasons to Blog for Business Yesterday

Writtent Blog

Remember when corporations had to spend thousands of dollars on focus groups to compile consumer insights? In fact, ComScore studies have found the average person uses their smartphone in the morning, their PC during the day, and a tablet at night: Image credit: Smart Insights. Have you heard that 90% of companies are using custom content for marketing? Everyone Loves Blogs. Billion.

Social Media and Older Adults | pamorama


All age groups continue to jump on the social networking bandwagon, and young adults still dominate. By way of comparison, 76% of users 18 to 29 used social nets in 2009 and this group’s usage rose to 86% this year. But social media use among Internet users ages 50 and older has nearly doubled — from 22% in April 2009 to 42% in May 2010. link] Anonymous I agree to this.

Social Media From A to Z: A Glossary


Collective Intelligence : Collective Intelligence is a shared or group intelligence that emerges from the collaboration and competition of many individuals and appears in consensus decision-making in social networks. Flash Mob : A flash mob is a large group of people who assemble suddenly in a public place, perform an unusual and pointless act for a brief time, then quickly disperse.

Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources

Interactive Insights Group Interactive Insights Group helps companies use the Internet and Social Media to grow their business. Top Social Media Sites of 2008 (Facebook Still Rising) From TechCrunch: Brief useful summary of Comscore’s Worldwide traffic stats recently released for November 08 (so these don’t include December). Interactive Insights Group February 2, 2009.

Ford Sets Record for Biggest Tweetup Ever


Never before has a group of car owners created such a sustained buzz for a new car. pamorama marketing, life, social media Home About Bookshelf Links Contact Ford Sets Record for Biggest Tweetup Ever by Pam Dyer on December 3, 2009 Share Setting a Guinness World Record is a classic way to drum up publicity. One of my favorites of the holiday variety was the largest-ever gathering of Santa Clauses , when almost 13,000 people in Northern Ireland dressed up as Santa or Santa’s helper — nothing says Christmas like a sea of Kris Kringles. million miles and generated more than 3.7