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The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

It’s pretty clear from the buzz around them that this is the year of the web video. According to YouTube’s vice president of global content, video will soon account for 90% of Internet traffic. Videos in emails can increase the open rates by 6%, and Forrester found that video increased email click-through rates 2-3 times.

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Will India See a Rise in Digital PR?

Waxing UnLyrical

India now has nearly 74 million Internet users , according to a recent ComScore report. Now, checking news feeds on smart phones, scrolling through one’s Twitter handle, and checking updates on blogs, Facebook, LinkedIn, Google+ and other online networks have become part of the urban lifestyle. 94 crore (~ $15.1M) in FY 2012 to Rs.300

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How Social Media is Affecting the News

Proactive Report

You may have to figure out ways to increase your reach or pay for news feed ads, but your audience is there. A small number are also covering the news themselves, by posting photos or videos of news events. 14% of social media users posted their own photos of news events to a social networking site, while 12% had posted videos.

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What Journalists Need from PR People

Proactive Report

A February 2010 survey from comScore for the NAA (Site Matters: The Value of Local Newspaper Web Sites ) found that newspaper Web sites continue to be the most used and valued destination for consumers seeking credible and trustworthy local content and advertising online. They need images, graphics and video.

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Media Relations in a Web 2.0 World

Proactive Report

A February 2010 survey from comScore for the NAA (Site Matters: The Value of Local Newspaper Web Sites ) found that newspaper Web sites continue to be the most used and valued destination for consumers seeking credible and trustworthy local content and advertising online. They need images, graphics and video.

Web 2.0 101
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Socialympics: How Social Media and Blogging Has Boosted Sports Media

Convince & Convert

According to April 2012’s ComScore rankings, SBNation.com ranked #10 in unique visitors… one spot above their San Francisco-based competitor BleacherReport.com (that has some of the best hyper-targeted email marketing practices on the planet and was reportedly acquired by Turner for over $200 million in June 2012).

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5 Social Marketing Stories You Need To Read This Week

Firebelly

Digitalia | Indianapolis Social Media Marketing « Social Media Bootcamp: Facebook For Business | Main | The New Dork - Entrepreneur State of Mind » March 05, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.