Buzz Marketing for Technology

OCTOBER 5, 2011

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! To do this, I asked our research analysts at Networked Insights to study what marketers talk about.

Quantcast 188

Quantcast Data comScore Microblogging 188

Firebelly

AUGUST 1, 2011

Below are 5 social media must-reads that we wouldn’t want you to miss. ComScore Report: 27% of Facebook Browsing on News Feed, Just 10% on Apps. 6 Daily Habits for Facebook Marketing Success. The 10 Traits of Successful Social Marketers. Image is from the ComScore report post by Josh Constine.

comScore 183

comScore Social Media ROI Feed 183

Idaconcpts

MAY 24, 2011

After becoming the first social network to go public on May 19, 2011, LinkedIn is now in the hot seat as finance pundits examine whether the company’s market valuation is realistic. According to Experian Hitwise, LinkedIn saw only about 0.51% of all site visits to social networks in December 2010. 29% of U.S.

LinkedIn 139

LinkedIn comScore Hitwise Statistics 139

Bill Hartzer

APRIL 26, 2010

In the social networking category, Mark Zuckerberg, the Founder of Facebook , beat out Kevin Rose, the Founder of Digg. Internet Evolution has narrowed down the list into 10 different categories, which include the most innovative and influential people in each category: Social Networking. News/Media. E-Commerce.

Web 2.0 161

Web 2.0 comScore Microsoft Yahoo 161

Techipedia: Tamar Weinberg

AUGUST 11, 2011

We live in a time where we learn more about our friends and family through Facebook updates than through any other form of communication. In June, comScore reported that one out of every six minutes is spent on a social network. Think about that; you spend more time on Facebook than if you ran a half marathon.

Google 177

Google Hitwise Social Networking comScore 177

Twist Image

APRIL 28, 2012

The image-bookmarking site and social network drew 18.7 million in January says comScore." In what was more shocking news (not that a billion dollar valuation is not shocking) is that last month, Pinterest surpassed LinkedIn to become the third most popular social network (trailing Facebook and Twitter ) in the U.S.

comScore 111

comScore Metrics Instagram Social Networking 111

Sprout Social

OCTOBER 5, 2016

While it’s nice to know sharing one person’s content on your social networks could have a great impact with that individual, you can’t share everyone’s content. ComScore found brand engagement increases 28% when user-generated content is used in product videos. What Works on Each Network. All aboard.

Content 111

Content comScore Wiki Social Networking 111

The Realtime Report

AUGUST 7, 2012

Unique visitors in Q2 2012 totaled 106 million, according to comScore, and pageviews dropped slightly from 9.4 Unlike Facebook, LinkedIn does not rely largely on advertising as a revenue source. billion in Q1 down to 9.3 m billion in Q2. In the second quarter of 2012, revenue was up 89% over the same period a year ago.

LinkedIn 184

LinkedIn comScore Comparison Mobile 184

Adam Cohen

JUNE 8, 2010

Effective businesses manage all customer touchpoints – every customer interaction is a chance to impact the experience, whether it’s an ad, a product purchase, a customer service call, talking in the store with an associate, or replying to a post in a social network. Share this on Facebook. On Beyond Snake Oil (1).

Social Media 236

Social Media Paid Search comScore Posterous 236

Bill Hartzer

MAY 15, 2009

comScore, Inc. They do this every month, and it’s based on data from their comScore Media Metrix service. www.cdc.gov), and the rise in popularity of Twitter and Facebook. www.cdc.gov), and the rise in popularity of Twitter and Facebook. million visitors. April 2009 vs. March 2009 Total U.S. April 2009 Total U.S.

comScore 103

comScore Wikia Yahoo Wikimedia 103

Social Media Marketing

APRIL 23, 2013

Click image to enlarge ComScore has found that trying to track the "digital omnivore" is a challenge as the archetypical individual moves from device to device. Some are (once again) calling for Twitter to implement a two-factor authentication process such as the ones that Facebook and Google currently offer.

Social Media 165

Social Media Tumblr Authentication comScore 165

Writtent Blog

APRIL 25, 2013

1) 6.7MM people publish blogs on blogging websites, and another 12MM write blogs using their social networks. 8) 23% of total Internet usage time is devoted to social networks or blogs. small businesses use social media to promote their businesses. Tweet (Source: comScore ). Tweet (Source: comScore ).

Statistics 111

Statistics Hubspot comScore Sysomos 111

Bill Hartzer

NOVEMBER 6, 2009

From there, the popularity of the new technology explodes on Twitter, and Facebook, and the whole process starts all over again. Related posts: comScore Releases August 2009 Search Engine Rankings comScore, Inc. NASDAQ: SCOR) has released their monthly comScore. Subscribe to the comments for this post? Tweet This!

Engineering 117

Engineering comScore Microsoft Yahoo 117

Social Media Marketing

JULY 24, 2013

In a series about the socially-connected brand, Digiday concludes with a story on the maturation of the role of social media manager. Platforms Facebook is testing a new feature that prompts users to sign up for notifications when they like a page , thus giving brands more peace of mind that their posts can be seen by more users.

Social Media 162

Social Media Flipboard Journal comScore 162

Firebelly

OCTOBER 22, 2009

We’re watching videos so often, that Comscore reported in 2007 that “Americans viewed more than 7 billion video streamsonline.” Comscore stated: “YouTube.com drove the lion’s share of the video streamingactivity at the Google Sites property, with 53.5 Video is all around us. We don’t even realize how often wewatch them.

comScore 100

comScore Video Apple iPhone 100

Net-Savvy Executive

JANUARY 6, 2011

Paul Butler 's visualization of Facebook friendships gives a global view of Facebook connections. Vincenzo Cosenza's world map of social networks (shown above) gives a different kind of high-level summary. Global Publics Embrace Social Networking , Pew Global Attitudes Project (Dec 2010). Regional view.

Patterns 89

Patterns Social Media comScore Nielsen 89

Socialized

JANUARY 22, 2010

and went on to cite statistics that show both e-mail and social networking use on the increase. It’s hip and cool to say Facebook, Twitter, and text messaging have replaced e-mail, and “anything worth saying can be said in 140 characters,” but it isn’t true. We posted the finished video on YouTube and Facebook.

Social Media 214

Social Media MySpace Sharepoint comScore 214

Techipedia: Tamar Weinberg

AUGUST 14, 2012

comScore, Econsultancy, TechCrunch, and Mashable all keep tabs on these amazing web video statistics – it’s well worth seeking out some of these statistics and reports to see just how staggering the results really are. GE recently released a series of animations promoting a health related Facebook application.

Airlines 210

Airlines Marketing Statistics comScore 210

Proactive Report

SEPTEMBER 25, 2014

The report covers five aspects of the relationship between social and news: Social Media as a Pathway to News. Facebook is the clear winner here. adults use Facebook and half of those users get news there — amounting to 30% of the general population. So much for the idea of abandoning Facebook due to low organic reach.

News 73

News Social Media comScore Reddit 73

Proactive Report

FEBRUARY 23, 2011

Interview with Brian Solis: How Businesses Adapt to Social Media. If a company wants to move beyond intelligence and actually be engaging on a social network, it has to do two things. The first is to define what value it can put into and get out of the network. Internet sites and advertising networks.

Social Media 75

Social Media News comScore Strategy 75

Saying It Social

SEPTEMBER 8, 2010

That would be the 20% of internet users whose searches are related to location and according to comScore, in March Google had 14.3 According to Google’s Stats & Facts , there are over 50 million Places pages, so chances are very good that if you don’t have a listing, your competition does. billion local queries.

Mobile 135

Mobile Smart Phone StumbleUpon comScore 135

Firebelly

MARCH 5, 2010

Digitalia | Indianapolis Social Media Marketing « Social Media Bootcamp: Facebook For Business | Main | The New Dork - Entrepreneur State of Mind » March 05, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Proactive Report

FEBRUARY 20, 2011

Enterprises need an overall governance strategy for all applications and information, and this strategy should include content created on social media. Read the article>> Social Networking is Becoming a Real-Time, On-the-Go Activity. In 2010 58 million people in the U.S. That’s a 56 percent surge from a year ago.

Social Media 73

Social Media Bazaarvoice Strategy News 73

Jeff Esposito

JUNE 27, 2011

Below are 30 of the top stats I have seen over the past few months that can help you either sell social media to the higher ups in your company or help you in securing additional resources for your company’s social program. 5 percent of online shoppers note that social media influenced them to visit a retailer’s website ( Foresee ).

Social Media 55

Social Media comScore Wikipedia Hubspot 55

Convince & Convert

SEPTEMBER 29, 2015

I am often asked which social networks are best for a particular company or organization. ” This is, of course, because different social platforms attract difference audiences based on the nature of the technology that powers them and the community and content they attract. Comscore data, reported by BI Intelligence.

Tumblr 60

Tumblr Social Media Real Estate Brands 60

Laurel Papworth

JANUARY 17, 2010

And “TechCrunch had about a million global page views in September, compared with 13 million for CNET News, according to comScore Networks Inc.&#. TechCrunch is now building a conference business and expanding its network of blogs. Monetization: Facebook Revenue and Business Model (7).

Social Media 78

Social Media comScore API Technorati 78

Sprout Social

NOVEMBER 22, 2016

This is one of the biggest challenges companies face on social media, particularly for marketers tasked with proving the ROI of a social media campaign. If you’re struggling to turn your Twitter, Facebook and Instagram followers into leads, here are seven quick tips to optimize your social media conversions: 1.

Conversation 40

Conversation Social Media Tips comScore 40

Social Media Marketing

FEBRUARY 25, 2012

A recent Comscore study has shown that women are more likely to take a photo of an image and share it, while men are more likely to use their smartphones to find information, either by scanning a barcode or researching product features.

Apparel 167

Apparel comScore Delicious Posterous 167

Convince & Convert

JULY 3, 2011

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential.

Google 166

Google Picasa Engineering Adwords 166

Akamai Marketing

FEBRUARY 9, 2011

The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. While the report doesn’t directly address much about social media, it does make a case for some strategic choices that may impact your social media campaigns.

comScore 156

comScore Review Klout Marketing 156

Convince & Convert

JULY 3, 2011

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential.

Google 147

Google Picasa Engineering Adwords 147

Convince & Convert

DECEMBER 30, 2011

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential.

Google 149

Google Picasa Adwords Engineering 149

Firebelly

DECEMBER 22, 2011

Social means Facebook. While we have a wide variety of platforms that we’ve worked with, our focus seems to have become Facebook oriented. Some might say our Facebook-focused service approach is too narrow and specialized. But consider this: Facebook accounts for 95% of social networking time in the U.S.

Social Networking 166

Social Networking Wetpaint comScore Facebook 166

Buffer Social

JULY 27, 2016

If you could travel back in time to when Facebook or Instagram first started grabbing mainstream attention, knowing what you do now about the opportunity they hold for brands, you’d jump aboard, right? Snapchat, a platform built on short ephemeral messages, seems destined to become a long-lasting social media powerhouse.

API 40

API Marketing comScore Video 40

Diva Marketing Blog

JUNE 17, 2009

What demographics are most powerful in each of the top social networks? Which demographics are most overlooked, ignored, or taken for granted, in the top tier social networks? With the increase of social media usage, which demographics will drive innovation in social networking? others like it.

comScore 40

comScore Social Networking Social Media Flickr 40

Mindjumpers

AUGUST 1, 2012

Tweet In late June, I wrote about ComScore’s second report called “The Power of Like 2 – How Social Marketing Works” and how it’s not just about getting likes, but rather about creating engagement and interacting with fans. Like the second report, the third one is also based on collaboration between ComScore and Facebook.

Retail 230

Retail Report comScore Brands 230

Hootsuite

MARCH 2, 2020

That’s huge, but for comparison, Facebook has nearly 2.5 Pinterest is now the third-largest social network in the U.S. Pinterest closed out 2019 by overtaking Snapchat as the third-biggest social network in the United States. Facebook and Instagram hold the top spots. billion monthly active users (MAUs).

Statistics 145

Statistics Marketing HootSuite Advertising 145