Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. So then I ask myself a simple but very important question: Are CMOS acting like mobile and social “agents” for Hispanic shoppers and giving them exactly what they want (i.e., According to the U.S. million, or nearly one in six Americans.

Mobile 225

Mobile comScore Insurance Sites 225

Twist Image

AUGUST 13, 2013

They''re worried about their Web strategy, their mobile strategy, their social media strategy and so on. By looking at channels like Twitter and Instagram , one could argue that the mobile experience is actually superior to that of the Web-based one. Looking through merchandise and actually buying right from the mobile device.

comScore 101

comScore Retail Mobile Banking 101

The Realtime Report

JANUARY 8, 2014

Just about everyone, based on the latest research from the comScore data mine. What demographics are engaging with each platform? Who’s using social media in New Zealand? Nearly 95% of internet users in New Zealand accessed a social media site during November 2013, or 2.8 million Kiwis. million unique visitors in November 2013.

LinkedIn 142

LinkedIn Tumblr comScore Statistics 142

Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV. 4. Mobile devices dominate YouTube views, but TV is gaining.

YouTube 111

YouTube Strategy B2B Marketing 111

Buffer Social

JANUARY 25, 2018

Social media is going mobile. User-generated content can help drive reach and engagement. There hasn’t been such a great opportunity to reach and engage your target audience before social media became popular. Social media is going mobile. Snapchat: Snapchat only has a mobile app and no web application yet.

Social Media 111

Social Media Trends Report Survey 111

Social Media Marketing

JULY 24, 2013

Facebook’s Q2 earnings show mobile growth, U.S. In addition, US Twitter users are most active after 6 pm, whilst those in the UK are highly engaged between the hours of 10 a.m. The mobile space continues to dominate: comScore indicates that time spent on Facebook''s mobile platform more than doubled in Q2.

Social Media 162

Social Media Flipboard Journal comScore 162

Writtent Blog

APRIL 25, 2013

24) People are most likely to engage with branded content on social media that has pictures (44%), status updates (40%) and videos (37%). 26) Brand engagement rises by 28% when consumers are exposed to both professional content and user-generated product video. Tweet (Source: comScore ). Tweet (Source: comScore ).

Statistics 111

Statistics Hubspot comScore Sysomos 111

Ignite Social Media

DECEMBER 16, 2016

Twitter analytics allows a data export with forty variables detailing many aspects of post performance – including breading out paid and organic engagements. Many of the problems with Instagram come from it’s mobile-only format. With mobile only, the analytics can solely be viewed on a mobile device.

Analytics 60

Analytics Platform Social Media comScore 60

Social Media Marketing

FEBRUARY 25, 2012

And it must be working more widely, for one analyst recently observed that he has seen " some of the strongest user engagement, retention, and virality metrics " there and Bessemer Ventures is bullish on Pinterest. I've seen it at work personally, as one of my pins has been "repinned" some 11,500 times. Shame on you.

Apparel 167

Apparel comScore Delicious Posterous 167

Firebelly

MARCH 5, 2010

You have to focus on Universal Search, Real-Time Search, Social Media and the Mobile Web. Women Use Social Mobile More Than Men By Tiphereth Gloria Nielsen posted these mobile social stats from December 2009 about the gender differences when accessing social networks via mobile devices. Where do you start? points from 22.5

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Sprout Social

NOVEMBER 22, 2016

Make Your Landing Pages Mobile First. In a recent study from comScore, 80% of time spent on social media is through a mobile device. Since the landing pages are responsive, the mobile view ends up being an afterthought. It’s a mobile-only app, and its website reflects that. Ask for Engagement.

Conversation 40

Conversation Social Media Tips comScore 40

Writtent Blog

FEBRUARY 10, 2015

Optimize for Mobile. As this recent comScore study indicates, mobile has become the leading digital platform. Internet usage on mobile devices now exceeds desktop usage, and Google has made it clear that they prefer responsive and mobile-optimized websites. SEO Strategies: 9 Ways to Boost Your Business.

SEO 40

SEO Strategy comScore URL 40

Akamai Marketing

FEBRUARY 9, 2011

The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. Mobile apps aren’t going away – people love their ease of use. If there is any area that illustrates that importance of integration, its mobile. Social media, search and apps all need integration.

comScore 156

comScore Review Klout Marketing 156

Buffer Social

JULY 27, 2016

Lifting the limit on content creation from what can only be created within the app has a huge upside when it comes to creating engaging stories for Snapchat. According to numbers from comScore, 14% of smartphone users aged 35 and older use Snapchat, too. And ads only work if there are users to engage with them.

API 40

API Marketing comScore Video 40

Proactive Report

DECEMBER 24, 2014

Seems like every year we hear this year is going to be the year of mobile. In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. And that’s not just the majority of mobile time, that’s the majority of all digital time. And they were right.

Mobile 80

Mobile Strategy comScore Content 80

Twist Image

AUGUST 19, 2016

Brands are going to confront a huge challenge as their consumers become more and more mobile. In the past, I have written about the massive chasm that is developing between consumers and brands, as our consumers become more mobile and smartphone enabled. Please read: Mobile Breaks Search. And Your Brand (from March 2016).

Mobile 40

Mobile comScore Brands Applications 40

Mindjumpers

OCTOBER 26, 2011

mobile using audience, jumping an impressive 75% to 13.4 million for the year ending in August 2011, says a new study by comScore. Facebook’s mobile audience worldwide is now a heady 350 million. The overall social networking population across mobile devices increased by 37% to 72 million people – about 31% of all U.S.

Mobile 203

Mobile LinkedIn comScore Twitter 203

Hootsuite

MARCH 2, 2020

It also ranks as #1 in the survey’s “Makes me feel inspired” and “Engages with me in new and creative ways” categories. And according to a recent study by ComScore , more than 80% of U.S. Related Pins account for 40% of engagement on Pinterest. 85% of Pinners are on mobile. You know what that means: Optimize for mobile.

Statistics 145

Statistics Marketing HootSuite Advertising 145

Convince & Convert

MAY 29, 2018

comScore ]. 92 percent of mobile video viewers share videos with others. Something to consider: Some tests say people respond more to square videos on mobile , while horizontal videos perform better on desktop, regardless of platform. You can analyze the content for any keyword and find out where the most engagement happens.

Platform 152

Platform Campaign Video YouTube 152

Proactive Report

MARCH 18, 2016

That’s followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%). Brand engagements rise by 28% when consumers are exposed to both professional content and user-generated product video. comScore). Q5a: Do you think brands are afraid of engagement? Bazaarvoice).

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Proactive Report

MARCH 18, 2016

That’s followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%). Brand engagements rise by 28% when consumers are exposed to both professional content and user-generated product video. comScore). Q5a: Do you think brands are afraid of engagement? Bazaarvoice).

UGC 40

UGC Aggregator comScore Bazaarvoice 40

ProBlogger

MARCH 15, 2016

According to a survey of 1000 people by UK internet security firm SecurEnvoy, two-thirds of people are afflicted by “ nomophobia ” – the mortal fear of having no mobile phone. The trend: Internet access via mobile has overtaken PCs. The promoted video function allows you to effectively reach targeted and engaged users.

Social Media 34

Social Media comScore Small Business Mobile 34

Hootsuite

SEPTEMBER 10, 2019

Bonus: Download a free guide that reveals how to increase social media engagement with better audience research, sharper customer targeting, and Hootsuite’s easy-to-use social media software. Those relevant to you will vary, but Forrester , comScore , and the Pew Research Center are great places to start. Online research tools.

Research 111

Research Social Media HootSuite Tips 111

Atom Thought

APRIL 22, 2010

Comscore 2009). Brand Advertising with engagement and performance parameters(cannot reveal more as of now) and. Mobile monetization ( i have a few ideas, need to think more). Mobile Marketing! Times jobs with such huge investments and claims of highest volume of active resumes. and advice.

Repository 145

Repository comScore Price LinkedIn 145

Convince & Convert

APRIL 26, 2012

date was yesterday, called Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing. Lee: Yeah, that’s from Comscore. It’s mobile. A secret location in the United Kingdom. is the author of the brand new book, so brand new that the official release. Lee, how are you?

Social Media 135

Social Media SEO Retail Conference 135

Webbiquity SMM

FEBRUARY 7, 2012

Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. Dan Nelms dives into a Comscore report which found that although Facebook engagement is increasing (the average time spent on the site per user per month increased from 4.6 Only 8% of B2B Companies Heavily Engaged in Social Media by Social Media B2B.

Statistics 190

Statistics Research Social Media B2B 190

Kikolani

JUNE 23, 2016

Online videos account for almost 50% of mobile traffic. Global media analytics and measurement company, ComScore , states that 45.4% According to Social Media Examiner, motivational videos get more engagements and shares compared to sales messages. Viral videos are earning tons of views every single day. Want an example?

Video 111

Video Tips Marketing Film 111

Kikolani

JUNE 23, 2016

Online videos account for almost 50% of mobile traffic. Global media analytics and measurement company, ComScore , states that 45.4% According to Social Media Examiner, motivational videos get more engagements and shares compared to sales messages. Viral videos are earning tons of views every single day. Want an example?

Video 60

Video Tips Marketing Film 60

Sprout Social

NOVEMBER 14, 2016

However, there are ways to implement more than one account without taking away engagement opportunities from others. First let’s look at how you actually add multiple Instagram accounts to your mobile device. Brands know the power of Instagram and understand how critical it is to engage, monitor and track users.

Instagram 40

Instagram Brands How To Fashion 40

Writtent Blog

JULY 16, 2013

This can feed into better brand recognition, which spurs loyalty and preference: Image credit: Blog Engage. From speaking engagements to traditional media features, blogging expands your presence so you can stand out enough online to be heard throughout your niche. Compelling Content Creates Multiple Points of Contact. That’s Why.

Sysomos 88

Sysomos Hubspot SEO ROI 88

Audiense

MARCH 13, 2017

Project Alamo’ powered a digital engagement strategy which analyzed the electorate to create a ‘psychographic’ profile of every voter, based on socio-demographic and consumer data (such as who people like or dislike, magazine subscriptions, club memberships etc.)

Groups 125

Groups Groups Data Analysis 125