UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen
Proactive Report
MARCH 18, 2016
Brand engagements rise by 28% when consumers are exposed to both professional content and user-generated product video. comScore). A1: It’s curating #UGC from social media channels by hashtag and @Handle and then pulling that content into a hub on the brand website. Q5a: Do you think brands are afraid of engagement?
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