Social Media Marketing

MARCH 29, 2013

As brands worldwide realize how to use video for business, the focus has shifted from integrating video to developing visual content that’s truly engaging. The platform has enormous potential, especially given the fact that YouTube users are 10 times more-likely to engage, embed or share content than on blogs or social media.

Engagement 167

Engagement Video Brands comScore 167

The Realtime Report

JANUARY 8, 2014

Just about everyone, based on the latest research from the comScore data mine. The top social media platforms include: Facebook, with 1.95 What demographics are engaging with each platform? Facebook and Blogger have a similar demographic, attracting mostly users between 15-24, with a fairly even mix of other age groups.

LinkedIn 142

LinkedIn Tumblr comScore Statistics 142

Later

JUNE 26, 2020

Instagram Reels is a brand new way to create fun and engaging video content from Instagram Stories. According to recent data from Comscore , the percentage of US-based TikTok users aged between 25-34 increased from 22.4% Facebook previously launched a short-form standalone app Lasso , but it has failed to take off as yet.

Instagram 145

Instagram comScore Features Video 145

Adam Cohen

JUNE 8, 2010

Take these examples: 50% click through rate increase in paid search when consumers were exposed to influenced social media and paid search ( comScore & GroupM study ). Share this on Facebook. I’ve been spending a lot of time looking at how social technologies are changing and influencing other areas of marketing. Tweet This!

Social Media 236

Social Media Paid Search comScore Posterous 236

The Realtime Report

SEPTEMBER 28, 2012

Facebook: 955 million active users. Smartphone owners in the US visited Instagram (from their smartphones) more frequently and for longer periods of time than they visited Twitter in August 2012, according to new comScore data (as reported by AllThingsD ). The #RLTM Scoreboard: Social Networking Stats for the Week. via Twopcharts.

Social Networking 164

Social Networking Mobile Instagram Posterous 164

Buzz Marketing for Technology

OCTOBER 25, 2013

The failure to listen can have the most negative consequences on brand engagement, loyalty and most important, online and mobile sales. Some major sites, such as insurer Progressive, are setting the bar high in terms of creating customer experiences that are authentic, engaging, relevant and useful for mobile buyers. Internet users.

Mobile 225

Mobile comScore Insurance Advertising 225

Laurel Papworth

JULY 13, 2010

Social Ads are driving down the price of regular online ads: A recent analysis by ComScore shows social networks, primarily Facebook and MySpace, have over the last year drawn an average CPM of only 56 cents, compared to the $2.43 average for the internet at large. read the rest on AdAge ). Are you surprised? Twitter Lists I Am On (8).

Social Networking 98

Social Networking Advertising comScore CPM 98

Sprout Social

OCTOBER 5, 2016

For marketers who aren’t seeing much interaction or social media engagement , it might be time to consider user-generated content. For example, user-generated content: Encourages more engagement: Consumers simply trust one another over brands, which means user-generated content gets much more engagement.

Content 111

Content comScore Wiki Social Networking 111

Bill Hartzer

MARCH 17, 2011

comScore has released the online video rankings for the month of February, 2011 in the United States. The comScore Video Metrix service shows that 170 million U.S. Internet audience engaged in more than 5.0 Share this on Facebook. Internet users watched online video content in February 2011 for an average of 13.6

Video 92

Video comScore Yahoo StumbleUpon 92

Techipedia: Tamar Weinberg

AUGUST 11, 2011

We live in a time where we learn more about our friends and family through Facebook updates than through any other form of communication. In June, comScore reported that one out of every six minutes is spent on a social network. Think about that; you spend more time on Facebook than if you ran a half marathon.

Google 177

Google Hitwise Social Networking comScore 177

Writtent Blog

APRIL 25, 2013

21) 39% of sellers on Facebook, mostly small businesses, have used Facebook Ads, and nearly 70% plan to use the service again. 24) People are most likely to engage with branded content on social media that has pictures (44%), status updates (40%) and videos (37%). Tweet (Source: comScore ). Tweet (Source: comScore ).

Statistics 111

Statistics Hubspot comScore Sysomos 111

Techipedia: Tamar Weinberg

AUGUST 14, 2012

comScore, Econsultancy, TechCrunch, and Mashable all keep tabs on these amazing web video statistics – it’s well worth seeking out some of these statistics and reports to see just how staggering the results really are. GE recently released a series of animations promoting a health related Facebook application.

Airlines 210

Airlines Marketing Statistics comScore 210

agora pulse

DECEMBER 17, 2019

Embrace Facebook’s Demographic Shift. As the Frozen song says, “Let it go …” Facebook is now 16 years old, and its user demographic has shifted. I’m not suggesting you drop Facebook—but embrace Facebook’s demographic shift. College students were the target audience for Facebook when it went live in 2004.

Social Media 82

Social Media Authentication comScore Social Media Management 82

Social Media Marketing

JULY 24, 2013

In addition, US Twitter users are most active after 6 pm, whilst those in the UK are highly engaged between the hours of 10 a.m. Platforms Facebook is testing a new feature that prompts users to sign up for notifications when they like a page , thus giving brands more peace of mind that their posts can be seen by more users.

Social Media 162

Social Media Flipboard Journal comScore 162

Buffer Social

JANUARY 25, 2018

User-generated content can help drive reach and engagement. There hasn’t been such a great opportunity to reach and engage your target audience before social media became popular. Here are the current user base of the six major social media platforms 4 Statista , 2017; LinkedIn , 2017 : Facebook: 2.07 5 Facebook , 2017.

Social Media 111

Social Media Trends Report Survey 111

Proactive Report

FEBRUARY 23, 2011

If a company wants to move beyond intelligence and actually be engaging on a social network, it has to do two things. Read the article >> Facebook Breaks into Top Ten Ad Networks. Facebook was viewed by 153.0 Interview with Brian Solis: How Businesses Adapt to Social Media. Intelligence is critical.

Social Media 75

Social Media News comScore Strategy 75

Sprout Social

MAY 10, 2019

According to Alexa rankings of the top 500 sites on the web, YouTube is second only to its parent company, Google, which is perhaps not surprising, but even more impressive when you consider the fact that it’s beating out Facebook, top Chinese search engine Baidu and Wikipedia, just to name a few. 3. Millennials prefer YouTube over TV.

YouTube 111

YouTube Strategy B2B Marketing 111

Proactive Report

SEPTEMBER 25, 2014

Facebook is the clear winner here. adults use Facebook and half of those users get news there — amounting to 30% of the general population. So much for the idea of abandoning Facebook due to low organic reach. If you are a publisher ( news or blog), or you want traffic to your newsroom, Facebook is still your best bet.

News 73

News Social Media comScore Reddit 73

Convince & Convert

SEPTEMBER 29, 2015

There really is no “de facto” social platform, with the possible exception of Facebook, which is pervasive across nearly all demographic groups, except youth. Comscore data, reported by BI Intelligence. there are others like Dubsmash that haven’t reached critical mass yet). Corcoran Group DemoCasting on Tumblr.

Tumblr 60

Tumblr Social Media Real Estate Brands 60

Ignite Social Media

DECEMBER 16, 2016

Facebook), Twitter provides an abundance of information that is the most precise snapshot of promoted post performance. Twitter analytics allows a data export with forty variables detailing many aspects of post performance – including breading out paid and organic engagements. Further, the analytics interface is pretty user friendly.

Analytics 60

Analytics Platform Social Media comScore 60

Social Media Marketing

FEBRUARY 25, 2012

And it must be working more widely, for one analyst recently observed that he has seen " some of the strongest user engagement, retention, and virality metrics " there and Bessemer Ventures is bullish on Pinterest. I've seen it at work personally, as one of my pins has been "repinned" some 11,500 times. Shame on you.

Apparel 167

Apparel comScore Delicious Social Bookmarking 167

Convince & Convert

FEBRUARY 19, 2016

While PSAs serve an important purpose, Snapchat engaged our users in a way that watching a 30-second video simply does not. Platforms like Facebook, Instagram, Twitter, and Snapchat have unique benefits and purposes. According to Comscore , over the last year in the U.S., are 35 to 54.

comScore 60

comScore API Journal Advertising 60

Socialized

JANUARY 22, 2010

It’s hip and cool to say Facebook, Twitter, and text messaging have replaced e-mail, and “anything worth saying can be said in 140 characters,” but it isn’t true. Similarly, today, many contend that a truly engaged CEO should have a blog, or ought to be on Twitter. We posted the finished video on YouTube and Facebook.

Social Media 214

Social Media MySpace Sharepoint comScore 214

Jeff Esposito

JUNE 27, 2011

40% of corporate Twitter accounts engage in some kind of customer service ( Burson-Marsteller ). 97 percent of the top US charities utilize Facebook in their marketing efforts ( UMass Dartmouth ). 97 percent of the top US charities utilize Facebook in their marketing efforts ( UMass Dartmouth ). Facebook expects to bring n $4.05

Social Media 55

Social Media comScore Wikipedia Hubspot 55

Firebelly

MARCH 5, 2010

Digitalia | Indianapolis Social Media Marketing « Social Media Bootcamp: Facebook For Business | Main | The New Dork - Entrepreneur State of Mind » March 05, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

Feed Reader 100

Feed Reader Marketing Social Capital comScore 100

Convince & Convert

JULY 23, 2012

Facebook is the new hub for fans. He has over 3 million highly engaged Twitter followers. Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. But it’s no question that the development of social platforms has changed how we play, enjoy and cover sports.

Sports 133

Sports Social Media comScore Microblogging 133

Convince & Convert

MARCH 17, 2016

When it comes to your business, videos can offer a great boost in exposure and engagement. Feelings are tweeted, images are Instagrammed, posts are Facebooked, and pins are uploaded millions of times a day. Comscore found that when paid content was combined with UGC, the conversion rate went up by went up by 28%.

Video 60

Video UGC Content comScore 60

Akamai Marketing

FEBRUARY 9, 2011

The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. Facebook & Twitter Uses Change Users in the 55+ demographic increased their usage of Facebook and Twitter. In fact, the 18-34 demo is increasing its usage of both Facebook and Twitter.

comScore 156

comScore Review Klout Marketing 156

Sprout Social

NOVEMBER 22, 2016

If you’re struggling to turn your Twitter, Facebook and Instagram followers into leads, here are seven quick tips to optimize your social media conversions: 1. In a recent study from comScore, 80% of time spent on social media is through a mobile device. Ask for Engagement. Make Your Landing Pages Mobile First.

Conversation 40

Conversation Social Media Tips comScore 40

Buffer Social

JULY 27, 2016

If you could travel back in time to when Facebook or Instagram first started grabbing mainstream attention, knowing what you do now about the opportunity they hold for brands, you’d jump aboard, right? According to numbers from comScore, 14% of smartphone users aged 35 and older use Snapchat, too.

API 40

API Marketing comScore Video 40

The Realtime Report

AUGUST 28, 2012

The buzz about Google Plus was grim as 2012 began: “ a virtual ghost town compared to Facebook ” was how the platform was described in February, as the rapid user growth following its June 2011 launch leveled off — and data revealed that those who signed up were doing little after that. By November 2011, comScore reported that 15.2

Google 184

Google Engagement comScore Facebook 184

Mindjumpers

SEPTEMBER 6, 2011

According to a research done by comScore called “The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing&# , users on Facebook spend the majority of their time, more specifically 27% of their time, looking at news feeds and homepages. Facebook views everything published as “objects.”

Feed 234

Feed Feedly News comScore 234

Mindjumpers

AUGUST 1, 2012

Tweet In late June, I wrote about ComScore’s second report called “The Power of Like 2 – How Social Marketing Works” and how it’s not just about getting likes, but rather about creating engagement and interacting with fans. Like the second report, the third one is also based on collaboration between ComScore and Facebook.

Retail 230

Retail Report comScore Brands 230

Mindjumpers

DECEMBER 2, 2011

Engagement is one of the key words when it comes to social media. Creating content, reaching out to your fans and acquiring some more is what all of us aim for when updating our Facebook page or writing blogs. Here are some statistics given out by comScore, which we see again and again, but make a lot of sense when quoted here too.

comScore 277

comScore Study Facebook Statistics 277

Diva Marketing Blog

JUNE 17, 2009

Boomers The Baby Boomer generation maybe late in getting to this party but according to comScore there are about 16.5 million adults ages 55 and older engage in social networking. Think of Flickr or Facebook as a global grandkids brag book. Consensus seems to be on Facebook. here are my take of the highlights.

comScore 40

comScore Social Networking Social Media Class 40

Hootsuite

MARCH 2, 2020

That’s huge, but for comparison, Facebook has nearly 2.5 Facebook and Instagram hold the top spots. It also ranks as #1 in the survey’s “Makes me feel inspired” and “Engages with me in new and creative ways” categories. And according to a recent study by ComScore , more than 80% of U.S. Hit the ????

Statistics 145

Statistics Marketing HootSuite Advertising 145

Mindjumpers

AUGUST 9, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 5 Tips To Great Blogging The Business Behind Facebook » Mapping the Social Internet – what part of the world is the most developed? Click to view large image Source: Harvard Business Review, 88, 7/8, July-August 2010, issue.

comScore 232

comScore Microblogging Analysis Nielsen 232