Adam Cohen
JUNE 8, 2010
Take these examples: 50% click through rate increase in paid search when consumers were exposed to influenced social media and paid search ( comScore & GroupM study ). The technologies that are available influence traditional marketing tactics already. In some cases, they magnify each other.
Webbiquity SMM
FEBRUARY 7, 2012
Dan Nelms dives into a Comscore report which found that although Facebook engagement is increasing (the average time spent on the site per user per month increased from 4.6 92% say that when video “is embedded in content it positively or very positively effects the overall influence.” hours to 6.3 for the year).
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