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What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. While this crowd is hardly the “early adopters&# crowd, if you are marketing to boomers or anyone in retirement age, this data suggests that increasing your visibility on social networks is increasingly important.

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TweetChats #socialmedia

Diva Marketing Blog

What demographics are most powerful in each of the top social networks? Which demographics are most overlooked, ignored, or taken for granted, in the top tier social networks? With the increase of social media usage, which demographics will drive innovation in social networking?