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QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally

Techipedia: Tamar Weinberg

Don’t slap a QR code on something just for the curb appeal or giveaway a coupon without some semblance of a strategy. QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally is a post written by Tamar Weinberg. ].

A Bodybuilder’s Guide to Communications Strategy

Spin Sucks

Life is where you learn to be human, and any communications strategy is about connecting with humans. Building a Communications Strategy. I compete in physique, which most people know as “bodybuilding.” I love being active and want to compete in ALLLL the things.

Why You Need a Business Strategy, Not a Social Strategy

Convince & Convert

Your business strategy should come first; your social media strategy should follow. In this scenario, social strategy is where things start and social goals are where they end. The business strategy and its goals should drive of all social efforts.

Myrland Marketing Motivation: Who Are You Competing Against?

Myrland Marketing

We begin taking detours from what is important in our personal and professional lives because we think competing against the wrong person will make us look better. Myrla nd Marketing Motivation, A Little Virtual Encouragement To Start Your Week. More Motivation Than Marketing.

You’re Never Going to Sell Content Strategy

SocialFish

All but two have said some version of this: “I’ll keep you in mind when we have a content strategy project.”. I know this because the clients who know they need content strategy are going directly to the content strategy firms or independent content strategists.

How to Reverse Engineer Your Competitors’ SEO Strategy

Convince & Convert

Indirect: These competitors offer similar products and compete for the same customers but sell goods outside of your niche, too. Examining and evaluating your competitors’ efforts can be an excellent way to inform your future SEO strategy. Image via BigStockPhoto.com.

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4 Psychological Ideas for Creating a Stellar Content Strategy

Convince & Convert

Here are four psychological principles you need to leverage to craft a killer content marketing strategy. When you believe a brand offers a great product line, you automatically expect them to be similarly competent in all their other pursuits. Image via BigStockPhoto.com.

How to Fix Your Social Media Marketing Strategy

Convince & Convert

Over the years, Convince & Convert has continued to refine its social media strategy process. I’ve pasted the slides below, but also included a short summary of the eight steps in our social media strategy process, as the slides are more visual than descriptive.

Competing on the Field But Cooperating in the Office

Social Media Strategery

It’s not difficult to find examples of sports teams using social media.

Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity

Buzz Marketing for Technology

Posted in Commerce eCommerce Strategy. Prior to breaking the news, Wal-Mart was already one of the few companies that could compete with Amazon online. The irony is that Wal-Mart will fulfill these orders using Amazon’s own in-store locker strategy.

4 Ways To Improve Your Social Media Content Strategy

Dave Fleet

Here are four ways to begin to improve your social media content strategy. That means you’re not just competing for the top-ranked text; you’re competing for the top-ranked image too, and the top-ranked video. Tweet.

4 Low Cost Online Marketing Strategies For 2012

Small Business Mavericks

Unlike traditional bricks and mortar businesses, an online presence has to compete with a much wider range of entities. You are not competing with just your business competitors – you are also competing with those looking to make a quick buck through Adsense or affiliate marketing sites, and mom and dad blogs that often attract good search placements and social media attention. These four strategies can all be optimized for search as well – a double bonus.

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What Brands Get Wrong About Local Marketing Strategy

Convince & Convert

However, these important location management functions can be managed by the individual brand if they understand what gaps they may still have in their location management strategy.

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How to Differentiate Your Content

Geoff Livingston

If you don’t, it will be difficult for you to compete. You can’t do that and compete successfully. To successfully compete against individual bloggers you have to post at least three times a week. I guarantee you only a few of these detractors compete successfully.

Strategy: The Wind Book

Geoff Livingston

A Book of Five Rings , written by Miyamoto Musashi in 1645, is one of the world’s classic sources of strategy. Musashi’s work is one of the texts that comprises the foundation of Zoetica’s strategy services. It is a vile spirit in strategy.

8 Deep Questions to Define Your Blogging Strategy

Writtent Blog

While that truth is harsh and depressing, don’t let it deter you from establishing a content strategy. But really, those are just competencies and best practices. Your blogging strategy will be far more effective and creative if you have a deep and true passion for your organization.

5 Ecommerce PPC Strategies That Can Work For Your Business

Social Media Marketing

This has also created immense competition in this business and thus as an online store or a marketer you need to work on some well-conceived strategies. Let us take a look at five E-commerce PPC strategies that can work for your business. Since it is an inbound marketing strategy your visitors already have the intent to buy the product/service or are in their last stage of the research. Thus it is a worthwhile strategy to mention the price of your products in the ads.

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The Red Ocean Strategy of Miming Top Bloggers

Geoff Livingston

This is ultimately a strategy doomed to fail, an effort that will only lead to a dogfight for a second tier position in established content markets. Strategy blogging blue blue ocean strategy content ocean red red ocean strategyImage by hueystar.

Have You Developed A Communications Strategy For Your Business Yet?

The Realtime Report

Have You Developed A Communications Strategy For Your Business Yet? As a small business owner , you face many challenges if you want to compete in today’s marketplace. Having a sound communications strategy in place will make your business stronger.

The 5 Pillars Of Your Social Data Framework For An Olympic Strategy

Audiense

So before you build a strategy you need to be looking at the events, athletes, and brands involved so you can identify what social data parameters you need to be active within. They allow you to ascertain if your current strategy is connecting with the right people.

Are Google+ And Facebook Competing?

Small Business Mavericks

In the long run, you’ll do better if you develop a strategy for using both Google+ and Facebook. Google+ has been making some great changes lately. One author says it is allowing the social network to catch up with Facebook, but is it? Should we care? The problem with this thinking is the “so what” factor. If Google+ did catch up to Facebook in terms of users, traffic, etc., would it matter? Would you use it more?

How to Use Industry Insights to Improve Your Content Strategy

Convince & Convert

“Who’s the client competing against? They’re not competing against the other competitors in their category. They’re competing against the internet. Leading With Imperfections.

Should Consultants Compete or Cooperate?

Ari Herzog

Why must we compete? I don’t know if it’s preferred to create a physical agency or a loose network of peers who agree to work together before working separately, but if we agree a client would get more from many minds than one mind, why not work together? -- Thank you for reading Should Consultants Compete or Cooperate? Business networking strategyTags: networking , strategy.

What Social Media Means For Your Business in 2014/2015

yMarketingMatters

A few years ago it was very difficult for a small business owner to compete with big businesses and their marketing budgets for advertising and exposure. I provide social media and marketing strategy sessions , ongoing consulting , as well as set up and execution on all social media channels.

Content Marketing – The Competency Gap

Proactive Report

According to the Meltwater Future of Content report content marketing strategies are at the forefront of marketers’ minds as we move into 2011. Closing this content competency gap will become a priority next year. Do you have a content strategy in place?

Small Business Lessons from B2B Brands with Amazing Content Strategy

Writtent Blog

Building a small business content marketing strategy is hard work, but it’s probably about to get much harder. If your entire strategy to date has relied on doing what you competitors already did, a few weeks later, it’s definitely time to pause and reset.

Tweet late, email early, and don’t forget about Saturday: Using data to develop a social media strategy » Nieman Journalism Lab

www.niemanlab.org

ABOUT ARCHIVES CONTACT SUBSCRIBE TWITTER Tweet late, email early, and don’t forget about Saturday: Using data to develop a social media strategy By Andrew Phelps Tweet Tweet more, and embrace the weekends. Zarrella says the right Twitter strategy depends in part on what your goals are.

Make Your Digital Marketing Matter

Mindjumpers

So make sure your content strategy is not based on vanity and ego. Realize that you’re competing against everything in the stream including pictures of food and cats. Did You Know: 4.6 billion pieces of content are produced daily.

Content Strategy Challenges for Digital Marketers

Proactive Report

Topic: Content Marketing Challenges- strategy, planning, content creation and distribution. Here are the questions I’ll be asking Brandon: Q1: Can you define strategy and tactics as it applies to content marketing. Why so few with a strategy?

Content Strategy Challenges for Digital Marketers

Proactive Report

Topic: Content Marketing Challenges- strategy, planning, content creation and distribution. Here are the questions I’ll be asking Brandon: Q1: Can you define strategy and tactics as it applies to content marketing. Why so few with a strategy?

Link Building Strategy: How to Get First Links for Your New Blog

Writtent Blog

So what kind of link building strategy can you use to get the high-quality links you need without incurring the wrath of the Google gods? The answer: a strategy that focuses on building relationships and benefiting readers. 9 People-Focused Link Building Strategies That Work.

SEO Training: Strategies for Researching, Creating, and Promoting Quality Content

Bill Hartzer

As a part of the ClickZ Academy Onsite Training Workshops held right before the Search Engine Strategies Conference in Chicago , I am teaching a 4 hour workshop on researching, creating, and promoting quality content. Here are the specific details of my training: Strategies for Researching, Creating, and Promoting Quality Content. Developing a Content Strategy. Executing Your Content Strategy.

5 Ways Blogging Supports a Multichannel Marketing Strategy

ProBlogger

Blogging fits into a multichannel marketing strategy in four key ways. Blog about potential weaknesses in the competing product and see what your stakeholders have to say. 5 Ways Blogging Supports a Multichannel Marketing Strategy. Blog Promotion blog marketing marketing strategyThis guest post is by Geoff Livingston of Marketing in the Round. With so many marketing tactics to choose from, it seems off that more and more businesses elect to forgo blogging.

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Facebook considers competing with Myspace on the music front

Freelance Social Media

Zuckerberg and other Facebook executives also have been busy taking meetings with the major record companies about the strategy.

12 Visual Content Marketing Ideas that Get Shared Like Mad

Pam Moore

Today even the smallest of businesses and brands can compete with the biggest if they know how to tap into the power of modern, social and digital marketing.

What is no longer working in social media: 2014 edition

SocialFish

Also think about the role of social in your overall online strategy, whether it’s part of branding, marketing or customer service. Before you give up, make sure the point of failure isn’t your strategy or technique.

How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

When the USA and Japan were competing for the World Cup, buzz for the event was increasing all the time. With football nations Germany and England competing for 3rd place on July 4 th , the buzz around the World Cup and mentions of #FIFAWWC were sure to see a few more big spikes.

The State of Community Management 2014

SocialFish

Additionally, this year’s research dives in to the eight competencies that The Community Roundtable considers critical to community success and identifies how best-in-class communities (the top 20% in terms of maturity) perform relative to the survey as a whole.

A Little Bit of Conversation. A Lot More Insights.

Waxing UnLyrical

Now, we couldn’t really label it a “competitive analysis” since most utilities don’t compete for customers. Case Studies Measurement & Metrics Strategy communication audit qualitative dataGuest Post by Kristie Aylett. Analytics. Metrics. Dashboards. Online surveys.

Live Streaming and the Demand for Now

Mindjumpers

It’s important to note here how different YouTube’s audience is to Facebook and Twitter’s – subscribers on YouTube are there predominantly to watch videos, and considering YouTube’s experience within video in general, it will be interesting to see how these two compete most of all.