How Social Media Changes Retail Storefronts

Ari Herzog

I was taught that the area closest to door handles was more valuable then retail space on 5th Avenue. I fought with competing distributors over the signage in the front window and the decals on the door. I spoke to restaurant owners when competing Budweiser decals faded.

Why You Should Tweet on Black Friday


Did you know that the first brand on Twitter was a retailer? The social media giant analyzed over 7,600 users and their site visitation and purchase behavior on over 700 retail brand websites during the busy back to school season.

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Success Stories From Twitter’s Front Lines

SocialTimes Twitter

Here are just a few recent examples of Fortune 500 brands in quick-service restaurants, telecommunications, fashion, retail, consumer packaged goods and financial services–each making the most of Twitter. the following day using Twitter’s partnership with Oracle to target multiple audiences of people who frequent fast-food restaurants, who spend money at competing QSRs and who buy ready-made breakfast items. Twitter has had an extraordinary year by any measure.

How Nike Stole Social Media Gold From Olympic Sponsor Adidas

The Realtime Report

swim and gymnastics teams – had products on constant display, as athletes wore Nike garb (from windbreakers to neon running shoes) whenever they were competing. Social Media Case Studies 2012 Olympics Adidas Nike Olympic sponsor retail

The iPad Should Be Free

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Tie this thought into the recent news of Amazon becoming very public about their media and advertising models (before moving any further, please read this article: Advertising Becomes Amazon's Newest Low-Price Weapon ) and you can see how hard retailers will struggle to beat Amazon. To understand this better: Amazon is typically the cheapest retailer. But, if they're selling something for 15% less than Best Buy , how can anybody compete with them? retail. retailer.

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Black Friday & Social Media: 5 Must-Reads


Black Friday: Top US Retailers Battle for Social Media Attention By Mihaela Lica Butler In the case of the world’s biggest retailers competing for revenues this Black Friday, while social word of mouth is not necessarily indicative of financial. Learn everything you need to know about Black Friday and social media in these five must-reads.

The Problem With The Status Quo

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It is a striking acceleration of the retailer's fledging publishing program that will place Amazon squarely in competition with the New York houses that are also its most prominent suppliers. If you're a publisher, one day you wake up and Amazon is competing with you too. retail. Stop me if you've heard this one before: "technology is the great disruptor."

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Smart Location-Based Marketing By Home Depot

Dave Fleet

Just saw this photo on my friend Ben Lucier’s Posterous site – hardware retailer Home Depot reserved a parking spot for him at his local store in the “Pro&# parking section.

What Is Apple Up To? Can Walmart Catch Amazon? And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

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Walmart is one of the few retailers that can compete with Amazon in the retail space. retail. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7

Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity

Buzz Marketing for Technology

When Wal-Mart announced plans to use its retail locations to fulfill online orders last week, the media and business community broke into a collective game of word association. Prior to breaking the news, Wal-Mart was already one of the few companies that could compete with Amazon online.

Good service, bad service and social media

The Way of the Web

A comparison of three retail and social media experience sum it up nicely: Store 1: Uniqlo: I’ve heard various things about Uniqlo and browsed their stores, but this was the first time I’ve intended to make a purchase, having seen numerous mentions of their selvage jeans ( Selvage refers to the method of stitching, if you’re not a denim geek). customer service ecommerce social media marketing ed's easy diner marketing retail social business soletrader uniqlo

Don’t Get Lost In Translation

The Realtime Report

Market research that aims to understand different cultural considerations should be at the top of your list when building a website that can compete in markets different than your native one. Don’t Get Lost In Translation.

Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

Run a search and then refine that search to find a specific keyword or phrase that your site can compete for. The more times it’s searched, the more difficult it is to compete for that phrase. Guest post by Sean McGinnis. I’ve been a web marketer for a long, long time.

Living (And Working) In The Digital Age


However, how is a business to compete and survive in the digital age? Rakuten, a Japanese web retailer, also offers financial services. Businesses can compete, survive and thrive in the digital age. Guest post by Hilary Smith for SocialFish.

How Are Staples, Walmart, and Target Dominating Back to School on Social?

Simply Measured

Not many people know that Back to School is the next biggest shopping season after the winter holidays, but it is: according to the National Retail Federation’s 2016 report, total spending during the Back to School season is expected to reach $75.8

Social Media Marketing and Darwin: Evolution or Irrelevance

Buzz Marketing for Technology

As a marketer, how do you possibly compete for attention within this constant stream of information? Competing for attention is simply no longer sustainable. The next generation of retail is a blended in-store experience enhanced by digital technologies.

Hot Association and Nonprofit Social Media Jobs This Week – April 5


Marketing Specialist , Marine Retailers Association – The Marine Retailers Association is seeking a dynamic, motivated marketing specialist who can be a leader for our highly energetic team’s marketing efforts.

What’s Driving Social Conversations This Shopping Season?

Simply Measured

Black Friday marks the busiest shopping season for most retailers, accounting for as much as 30 percent of their annual sales. Hence, the innumerable deals and offers as retailers compete to capture the maximum share of wallet from the consumers. Top Retailers Being Discussed.

6 mobile app trends to watch in 2017

This means that small businesses can finally compete with larger companies that have already been in the mobile game for a while. 5 Imagine walking into your favorite retail store and almost immediately your phone signals that you have a notification. Post by Andrew Gazdecki.

Social Media Ostriches – The Corporate Hypocrisy Of Blocking Employee Access To Facebook and Twitter

SocMed Sean

An online shoe retailer that has blown the door off marketing and expanding their sales opportunities and customer support through the use of Twitter.

Are your new fans on Facebook REALLY new? (Research)

The Realtime Report

For this analysis, I partnered with Compete, Inc. We studied their interaction with 63 brands from January to April 2012 in beauty, food/restaurant, and retail (sectors where sessions on owned media lead directly to sales).

Is your Organization Capable of Unorthodox Thinking?


The New Competence of the Knowledge Age. Crafting strategic solutions rather than producing programs requires an entirely different set of competencies and ways of thinking. You are now competing on the strength of the value you can create and the innovation you enable.

3 Benefits for Small Business Cloud Computing

Ari Herzog

As an advocate for small businesses, I am always looking for resources and innovations that can help them to compete and succeed. Comments Comments Related Stories Why Alps Bethneck is 5 Years Old How Social Media Changes Retail Storefronts Wondering If Mobile Technology Kills Creativity. This is a guest blog post from Megan Totka of It is the first in a monthly series whereby she will write for me and I will write for her. I hope you enjoy.

3 Reasons Online Customers Never Return

Buzz Marketing for Technology

It doesn’t take a record-breaking holiday shopping season to realize that most online shoppers are vulnerable to the advances of competing online retailers. Posted in Personalization.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

The top two barriers impeding adoption of social business within organizations are lack of overall strategy and competing priorities. Not a shock: retailers and restaurants are the most engaging industries on Twtitter.

4 Psychological Ideas for Creating a Stellar Content Strategy

Convince & Convert

When you believe a brand offers a great product line, you automatically expect them to be similarly competent in all their other pursuits. Retail and eCommerce brands are notorious for using FOMO to manipulate buyers’ purchasing behavior and decisions. Image via

Cyber Monday. Don't Get Killed (Online)

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When the retail specials start rolling, and people ditch out early from their Thanksgivings celebrations in the US to get in line and start a riot to get a Xbox for fifty bucks less than usual. Now, it looks like Facebook feels like they can compete with LinkedIn. retail. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base).

Why Digital Marketers Need to Get More Personal

Buzz Marketing for Technology

However, retailers, in tandem with their marketing vendors, must first identify what personalization really means—and what it means to their business and target customers. Posted in behavioral targeting Personalization. What does personalization really mean?

What Brands Get Wrong About Local Marketing Strategy

Convince & Convert

More often than not, multi-location brands like franchises and retailers will find duplicate locations that have been created by anonymous users across the web or inadvertently added to Google’s location database.

Helping Members and their Communities Succeed: the Future of What We Now Know as Membership


Retailers also receive training, resources and support. We all have had these moments. Suddenly, out of nowhere, the clouds of confusion part and you look at the world with new- found clarity.

You’ve Got Brand Ambassadors. Now What?

Convince & Convert

It may sound silly, but one of the things that has helped me come across as sincere and competent to the influencers I’ve worked with is to keep detailed notes about our communication and set relationship steps. Image via

8 Deep Questions to Define Your Blogging Strategy

Writtent Blog

But really, those are just competencies and best practices. An eCommerce retailer of men’s designer shoes could decide they need to focus more broadly on couture fashion trends, in order to capture the broadest range of customers possible and have enough subject-matter to blog daily.

Top 10 Travel Marketing Conferences of 2017


With the goal of helping companies to compete for bookings like digitally native brands, they’ll bring together key stakeholders across different verticals and discuss marketing and social media strategies. With a focus on harnessing technology and enhancing the customer experience to build customer loyalty, the summit brings together key stakeholders to discuss how acting more like retailers can not only foster loyalty, but convert customers into brand cheerleaders.

Change the Tone of your Conversation with your Members/Customers


The problem arises when organizations consider this level of knowledge as adequate for serving, designing programs and services and competing for their customers.

The Pride And Prejudice Of Shopify

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Why would anyone think that they could be successful selling t-shirts online, when so many of the major retailers were doing their best to compete with Amazo n and outliers like Threadless were dominating the more alternative marketplace. There was nothing unique about the business model, it felt like a "me too" product that would have to compete (aggressively) for Google clicks and repeat business. retail. retail business. retailer. This is a true story.

Gamification: Why Play?


Users can claim mayorships, unlock badges, receive special offers and rewards such as discounts to specific retailers while also competing against friends via a leaderboard. Tweet A couple of weeks ago, I wrote a blog post about how people spend their time online.

Would An Online Presence Save Your Business?

Small Business Mavericks

There’s been a rather large contraction of the retail sector around the country, in fact, around the world. In simple terms, you cannot blame the online world for taking away your business if you not also online competing with them. You can’t compete with the online world if you’re not online as well. At the same time, there has been a huge explosion in online buying by consumers.

Step Into Christmas: Boosting your Christmas campaign performance with the right planning


Whilst retailers have planned and put their Christmas campaigns into motion, it’s never too late to give them that final touch. Without a doubt, the centrepiece for Christmas campaigns is the TV ad , which year on year retailers compete to outperform one another.

The Mailbox Re-Invented And Brought To You By Amazon

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Companies like Amazon and eBay are currently testing same-day delivery as a mechanism to compete with local retail. It's hard to overstate how thoroughly this move will shake up the retail industry." "Neither snow, nor rain, nor heat, nor gloom of night stays these courageous couriers from the swift completion of their appointed rounds."

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The New Kind of Customer Loyalty Your Company Needs

Convince & Convert

However, considering the fact that 89 percent of marketers expect to compete primarily on the basis of customer experience this year, it looks like we won’t need to wait until 2020 to validate these predictions. Image via Unsplash.