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Interview With American Marketing Association CEO Russ Klein

Diva Marketing Blog

When you have a knowledge-based enterprise like the AMA competing in a world of open sourced innovation, a sharing economy, and lateral economies of scale, there are tremendous downward pressures on the costs of information. Russ Klein/AMA :I believe the one thing I bring is a ferocious passion to compete.

Marketing 111
article thumbnail

Interview With American Marketing Association CEO Russ Klein

Diva Marketing Blog

When you have a knowledge-based enterprise like the AMA competing in a world of open sourced innovation, a sharing economy, and lateral economies of scale, there are tremendous downward pressures on the costs of information. Russ Klein/AMA : I believe the one thing I bring is a ferocious passion to compete.