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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

Read on to learn how to run an effective social media competitive analysis. But it’s one of the most effective tools for identifying your true competitors — not just the brands you think you’re competing with, but those actively targeting the same audience as you. Want to learn more about how to stand out in a crowded marketplace?

Analysis 188
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How to Use Facebook Automated Rules to Prevent Auction Overlap

Jon Loomer

In this post, we’ll talk more about what auction overlap is and how to prevent it with a rule template. Since you have multiple ads that may reach the same people, those ads may enter the same auction and compete against one another. Read this tutorial for detailed instruction on how to use the Inspect Tool.

Facebook 205
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How to Use Social Listening to Retain More Customers

Webbiquity SMM

How to Use Social Listening to Retain More Customers Social media monitoring is no longer just an add-on element in social media marketing , but a must-have process to monitor the pulse of customer preferences. Use social listening to assess how other brands in your industry are accommodating customer demands.

Sentiment 142
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How to Successfully Digitize Events During COVID-19

Waxing UnLyrical

While I didn’t intend for it to be an inadvertent lesson in “how to do a virtual event,” a Facebook Live Q&A I hosted a couple of weeks ago was, apparently, just that. I told you how I’ve started doing Facebook Lives in my group as a way to give back. What to do?! It went over really well. Less is more.

Eventful 334
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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

Direct competitors actively compete with you for the same customers, such as a similar business in your local area. How to analyze marketing competitors To analyze your competitor’s marketing strategy, you need to gather as much competitive intelligence as possible about their marketing, from web and social media to field marketing.

Analysis 101
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How To Increase Your Affiliate Earnings

The Realtime Report

How To Increase Your Affiliate Earnings. If you are hoping to increase your affiliate earnings from your website, you need to make sure that you are considering SEO and how your website is currently ranking on search engines. So, how do you outrank them and get that valuable revenue?

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How to analyze customer reviews for brand insights

Sprout Social

In this article, you’ll find out what review analysis is all about, the tangible business benefits, as well as a step-by-step breakdown of how to build a review management strategy to grow your business. Price may be an important factor but product quality, after-sales service and how competing brands compare, are important too.

Review 124