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How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

Hashtags are a great tool to track conversations about brands, companies, or events. A good hashtag can help spread the message about your brand, company, or event far beyond your regular audience. Using social media analytics like Talkwalker’s Hashtag Campaign IQ App , instant and in-depth hashtag tracking is now possible. A current example of a widespread event-related hashtag is #FIFAWWC, the official hashtag of the FIFA Women’s World Cup in Canada.

3 Hashtag Search Tools That Are Crazy Easy to Use

agora pulse

If you are looking to incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy. I’ve been involved in digital conferences like SEJ Summit and Social Tools Summit — and monitoring hashtag activity during and after the events was crucial. Here are three hashtag search tools that are crazy easy to use! Hashtracking is another great hashtag-tracking option for Twitter and Instagram.

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Social Media for Big Companies: 10+ Inspiring Examples

Hootsuite

Social media for big companies has become about as commonplace as human resource departments. Unless you’re Apple, you’re on social media. Customers take for granted that big companies are on social media. How big companies use social media.

7 of the Best Social Media Campaigns (And What You Can Learn From Them)

Hootsuite

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. It can be limited to a single network, or take place across multiple social media platforms.

Social Media in Government: Benefits, Challenges, and How it’s Used

Hootsuite

Social media in government is a game changer. After all, not many things have changed the way the public interacts with governments more than social media. We know the unique requirements for social communications at all levels of government.

6 Ways to Track (and Beat) Your Competitors on Social

Convince & Convert

According to recent Pew findings , 69 percent of the public uses social media today. This means that a huge portion of your market is active on social media, which you probably know already—and your competitors know, too. Define, track, and beat your competitors on social media using the tools laid out below. Your direct competitors: These are the brands competing with you for dollars in the bank. from Simply Measured Social Analytics.

6 Ways to Track (and Beat) Your Competitors on Social

Convince & Convert

According to recent Pew findings , 69 percent of the public uses social media today. This means that a huge portion of your market is active on social media, which you probably know already—and your competitors know, too. Define, track, and beat your competitors on social media using the tools laid out below. Your direct competitors: These are the brands competing with you for dollars in the bank. from Simply Measured Social Analytics.

The Top 16 Facebook Analytics Tools for Marketers

Keyhole.co

Here are some reasons to change your mind: Facebook continues to be the most used social media platform in 2020 by far. A range of Facebook analytics tools competes for the same market, forcing marketers and community managers to decide between similar products. Social Bakers 13.

4 Twitter Analytics Tools You Can’t Ignore

agora pulse

In addition to marketing your business and connecting with customers, Twitter is the best social media channel to spy on your Twitter competition. Top media tweet: The tweet with photo or video that received the highest number of impressions.

The 7 Ways Brands Use Social Listening

Convince & Convert

Listening has become the stalwart of social data analysis techniques. Years ago, in the early days of social’s prevalence in society, brands recognized their buyers were spending more and more time on social, and they asked the obvious question: “What’s everybody saying out there?” As a result, many organizations are turning to social listening tools to make sense of the online conversation. Do you want to improve brand sentiment? Social Media Strategy

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10 best competitor benchmarking tools in 2019

Unmetric

We’ve curated a comprehensive list of competitor benchmarking tools to help you keep tabs on what your competitors are up to: Competitor benchmarking tools for social media. Competitor benchmarking tools for social media. In the ever-changing social media landscape, the one constant is your competition. What to look for in a competitor benchmarking tool for social media? How do you find out what your competitors are up to?

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How to build a better business with B2B social listening

Sprout Social

However, that’s no excuse to sleep on social listening. Customers and competitors are sounding off like never before on social media, especially in the ever-so-opinionated B2B space. And so the rules of succeeding with B2B social media are changing. With the help of B2B social listening, those answers are just a few clicks away. In this guide, we’ll highlight how B2B brands can use social listening to build a better business and how to get started ASAP.

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How to conduct smarter social listening for consumer brands

Sprout Social

Consider that product-related posts are among the most popular across social media. And on a related note, a staggering 60% of consumers actively seek out new products and services via social. Social media is an absolute goldmine of B2C intelligence. That’s exactly why social media for consumer brands is so important. Through B2C social listening, these answers and so much more are out in the open.

How to Manage Instagram Followers Effectively and Efficiently

Hootsuite

Take the time to be social! Encourage mentions and hashtags. Geotags, hashtags and mentions expands the conversation and creates a sense of community. That post will explain who you are, what you do and what you hope your followers will get out of your social media interactions.

13 Competitor Analysis Tools to Spy on Your Competition

Sprout Social

It doesn’t matter what industry you’re in–marketing is a game of competing for the attention of your audience. We’ve broken down a comprehensive list of competitor analysis tools that’ll help you do exactly that: Competitor analysis tools for social media. Competitor Analysis Tools for Social Media. Sprout Social. Social media is a natural starting point for competitive analysis. Social Blade.

How to use Slack: a guide for social savvy businesses

Sprout Social

Just like it pays to learn the ropes of the latest social channels, marketers should likewise look into the most popular apps for businesses. Although not a traditional social media platform per se, Slack’s more than 10 million daily active users speak for themselves. And while Slack might seem like little more than a chat app on the surface, the platform boasts some specific benefits and features relevant to social savvy businesses. Is Slack social media?

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