Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. What makes a social media viral video?

Video 128

Video Social Media How To Trends 128

agora pulse

MAY 4, 2016

If you are looking to incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy. I’ve been involved in digital conferences like SEJ Summit and Social Tools Summit — and monitoring hashtag activity during and after the events was crucial.

Hashtag 156

Hashtag Tools Tourism Hotels 156

Convince & Convert

JULY 30, 2015

Hashtags are a great tool to track conversations about brands, companies, or events. A good hashtag can help spread the message about your brand, company, or event far beyond your regular audience. A good hashtag can help spread the message about your brand, company, or event far beyond your regular audience.

Hashtag 60

Hashtag Analytics Campaign Social Media 60

Sprout Social

OCTOBER 19, 2023

Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year. Analyzing social media data Social media data is a treasure trove of brand and customer insights that AI tools effortlessly dig into to surface critical information.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Sprout Social

FEBRUARY 15, 2024

In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following.

Engagement 105

Engagement Tips Loyalty Metrics 105

Keyhole.co

MARCH 2, 2023

Love it or hate it, social media is here to stay. Social media has also changed the way products and services are marketed. This sets a new law for businesses and social media marketers alike: if you aren’t on social, you’re missing out on a significant portion of your market.

Social Media 52

Social Media Tools HootSuite Marketing 52

Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). Sentiment analysis Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services.

Sentiment 104

Sentiment Analysis Patterns Price 104

agora pulse

JUNE 13, 2020

In addition to marketing your business and connecting with customers, Twitter is the best social media channel to spy on your Twitter competition. Related: Twitter 101: What Every Smart Social Media Manager Needs to Know. Don’t count Twitter out. Keyhole’s dashboards are easy to read and share, too. Agorapulse.

Analytics 204

Analytics Tools Twitter Hashtag 204

Keyhole.co

DECEMBER 15, 2023

You still need to carve a memorable niche among audiences, particularly on social media platforms. They use software platforms like Mentionlytics, which helps brands capitalize on historical data analytics and social listening. Mentionlytics makes use of advanced AI for social listening and brand monitoring.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Keyhole.co

JANUARY 16, 2024

This doesn’t just refer to sales and revenue; businesses also compete within the social space, whether they are small or big brands. For instance, have you ever wondered who’s dominating the social space between Burger King, Subway and MacDonald’s? 4 Benefits of social listening for competitive analysis 1.

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Sprout Social

AUGUST 15, 2023

Staying agile seems daunting and finding meaningful insights from non-stop social and online chatter feels akin to finding a needle in a haystack. Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence.

Brands 85

Brands Sentiment Analysis Marketing 85

Sprout Social

MARCH 15, 2021

Let’s explore how trending topics work, how to personalize them, and ways you can leverage them as part of your social media marketing campaigns. For example, if most of the people you follow are in the social media niche you’re more likely to see personalized trends associated with social media.

Trends 129

Trends Twitter How To Hashtag 129

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 113

Brands Sentiment How To Analysis 113

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. To make this process faster and easier, use social media analytics platforms like Sprout Social to automatically track engagement rates for you.

Metrics 100

Metrics Influencer Marketing Survey 100

Keyhole.co

DECEMBER 30, 2022

Of course, you can’t abandon your social media marketing job because Topsy is no more. It also lets you monitor more than just hashtags. Try monitoring keywords, URLs, topics, social media handles and more. Unlock the business intelligence that translates to revenue from your social media.

Hashtag 52

Hashtag Metrics Analysis Apple 52

Keyhole.co

MARCH 14, 2023

There are many great social media analytics tools out there , which means that finding the right one for your needs can get tricky. Top 14 Instagram Analytics Tools As promised, here is our list of the Instagram Analytics tools that every social media marketer must have on their radar. And which tool should you choose?

Metrics 52

Metrics Analytics Instagram Tools 52

Convince & Convert

AUGUST 29, 2017

According to recent Pew findings , 69 percent of the public uses social media today. This means that a huge portion of your market is active on social media, which you probably know already—and your competitors know, too. Define, track, and beat your competitors on social media using the tools laid out below.

Compete 160

Compete Analytics Analysis Sentiment 160

Keyhole.co

MAY 16, 2023

Basically, the process is all about keeping track of what people are saying about a company, brand, or product in the media. This encompasses social media, news articles, blogs, and other online sources. This way, you can compete better in the stifling brand race.

Tools 52

Tools Sentiment Analysis Metrics 52

Sprout Social

MARCH 13, 2019

However, that’s no excuse to sleep on social listening. Customers and competitors are sounding off like never before on social media, especially in the ever-so-opinionated B2B space. And so the rules of succeeding with B2B social media are changing. What are the big-picture benefits of B2B social listening?

B2B 105

B2B How To Sentiment Reddit 105

Convince & Convert

OCTOBER 30, 2017

By using a listening tool to stay aware of the types of concerns and complaints coming through social, you’ll keep from putting your foot in your mouth when you reach out to engage in positive conversation with people who could become brand advocates. A social media following can't thrive without a strong community as its foundation.

Brands 193

Brands Sentiment Influencer Survey 193

Sprout Social

AUGUST 10, 2022

Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Analyze consumer sentiment and brand health. Key features.

Influencer 113

Influencer Tools Marketing Software 113

Convince & Convert

AUGUST 29, 2017

According to recent Pew findings , 69 percent of the public uses social media today. This means that a huge portion of your market is active on social media, which you probably know already—and your competitors know, too. Define, track, and beat your competitors on social media using the tools laid out below.

Compete 109

Compete Analytics Consultant Analysis 109

Unmetric

SEPTEMBER 9, 2019

We’ve curated a comprehensive list of competitor benchmarking tools to help you keep tabs on what your competitors are up to: Competitor benchmarking tools for social media. Competitor benchmarking tools for social media. In the ever-changing social media landscape, the one constant is your competition.

Tools 85

Tools Hitwise Analysis Price 85

Sprout Social

JUNE 27, 2023

Price may be an important factor but product quality, after-sales service and how competing brands compare, are important too. Track emerging market trends Monitoring trending topics on social media, forums like Reddit and review sites like Google My Business (GMB) gives you insights into what’s top-of-mind for customers.

Review 127

Review Brands How To Analysis 127

Keyhole.co

OCTOBER 26, 2022

You’ve mastered the art of churning out social media content on a consistent basis. Your brands’ social media accounts are now all active with heightened engagement rates. But, are you using your social media accounts correctly? Is your business seeing any social media ROI ? Engagement 4.

Metrics 98

Metrics Social Media Tools Sentiment 98

Sprout Social

JANUARY 5, 2023

With social listening, you can finally know exactly what your customers need without digging around endlessly for answers. Consumer conversations are more transparent than ever in the age of social media. Through strategic social listening, brands can analyze customer conversations at scale. The value of social listening.

Social Media 83

Social Media Sentiment Hashtag Analysis 83

Keyhole.co

APRIL 26, 2023

You’ve mastered the art of churning out social media content on a consistent basis. Your brands’ social media accounts are now all active with heightened engagement rates. But, are you using your social media accounts correctly? Is your business seeing any social media ROI ?

Metrics 52

Metrics Social Media Tools Sentiment 52

Sprout Social

FEBRUARY 7, 2024

Respond quickly to new threats What if your competitor launches a new product that directly competes with your flagship offering? It’s also for tracking trends relevant to your business, such as popular hashtags, hot topics and new technologies like AI. Sprout Social Social media is one of the main sources of competitive intelligence.

Tools 94

Tools Sentiment Marketing Reputation 94

Hootsuite

MARCH 26, 2020

Social media in government is a game changer. After all, not many things have changed the way the public interacts with governments more than social media. On social, people can engage in direct dialogue with politicians, civic officials, and even entire government agencies. Crisis communication.

Social Media 143

Social Media HootSuite Education Social Media Management 143

Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. It can be limited to a single network, or take place across multiple social media platforms. 7 social media campaign examples to learn from.

Campaign 145

Campaign Social Media Travel Hashtag 145

Hootsuite

MAY 10, 2021

Social media for big companies has become about as commonplace as human resource departments. Unless you’re Apple, you’re on social media. Even the tech giant, which abstained from traditional social media marketing for light-years by Internet standards, now posts regularly across multiple accounts and channels.

Examples 145

Examples Company Social Media Apparel 145

Keyhole.co

DECEMBER 5, 2022

Isn’t it absolutely frustrating to watch your competitors repeatedly outdo you on social media? Well, we have a solution- conducting a social media competitive analysis. While your social media marketing strategy shouldn’t be based entirely on this, it gives you an idea of what kind of content you can create.

Analysis 52

Analysis Social Media How To Sentiment 52

Sprout Social

JANUARY 5, 2022

Instagram tools for hashtags, listening and trendspotting. Built-in hashtag analytics and the ability to identify top-performing content are a game-changer for winning more followers and engaging the ones you have. Animated tutorials and how-tos are all the rage on social media, particularly for businesses and brands.

Instagram 134

Instagram Tools Price Hashtag 134

Hootsuite

AUGUST 14, 2023

When it comes to social media, there’s a lot of speculation on how one can manipulate different platforms’ tasty, tasty algorithms. If you have a channel based on Dungeons & Dragons, but one of your closest competitors discusses all tabletop role-playing games, don’t change your strategy to compete with them.

YouTube 87

YouTube HootSuite Analytics Video 87

Sprout Social

MARCH 21, 2019

Consider that product-related posts are among the most popular across social media. And on a related note, a staggering 60% of consumers actively seek out new products and services via social. Social media is an absolute goldmine of B2C intelligence. Social media is an absolute goldmine of B2C intelligence.

Brands 107

Brands How To Sentiment Analysis 107

Sprout Social

APRIL 10, 2023

Because social media is only getting more competitive and crowded. ” The Ordinary’s identity is in stark contrast to competing skincare brands. Check out Nasty Gal’s social branding, for reference. The company’s name and hashtag reflect the brand’s edge. If so, awesome!

Brands 127

Brands Handbook Company Examples 127

Sprout Social

JUNE 20, 2019

It doesn’t matter what industry you’re in–marketing is a game of competing for the attention of your audience. We’ve broken down a comprehensive list of competitor analysis tools that’ll help you do exactly that: Competitor analysis tools for social media. Competitor Analysis Tools for Social Media. Sprout Social.

Analysis 104

Analysis Tools Compete Aggregator 104