Sprout Social

AUGUST 15, 2023

—not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence.

Brands 84

Brands Sentiment Analysis Marketing 84

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Metrics 98

Metrics Influencer Marketing Survey 98

Convince & Convert

NOVEMBER 30, 2023

I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. And here’s what it came up with: You can prompt ChatGPT to add emojis or hashtags if you are going to extend your campaign to Instagram and/or Twitter.

Advertising 105

Advertising Social Media Strategy Tools 105

Convince & Convert

JULY 30, 2015

Hashtags are a great tool to track conversations about brands, companies, or events. A good hashtag can help spread the message about your brand, company, or event far beyond your regular audience. A good hashtag can help spread the message about your brand, company, or event far beyond your regular audience.

Hashtag 60

Hashtag Analytics Campaign Social Media 60

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Influencer 112

Influencer Tools Marketing Software 112

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. These insights help you develop more effective targeted marketing campaigns and a higher level of personalization in products and services.

Sentiment 103

Sentiment Patterns Analysis Price 103

agora pulse

JUNE 13, 2020

In addition to marketing your business and connecting with customers, Twitter is the best social media channel to spy on your Twitter competition. I’ve worked on several social media events in which we’re tracking how the event hashtag is doing during the day. Don’t count Twitter out. Agorapulse. Bonus: Your Own Site.

Analytics 204

Analytics Tools Twitter Hashtag 204

Keyhole.co

MARCH 2, 2023

Social media has also changed the way products and services are marketed. This sets a new law for businesses and social media marketers alike: if you aren’t on social, you’re missing out on a significant portion of your market. We’ve put together a guide to the industry’s three most important social media marketing tools.

Social Media 52

Social Media Tools HootSuite Marketing 52

Sprout Social

FEBRUARY 15, 2024

Social media users’ feeds are flooded with content competing for their attention. It’s not possible to have a successful digital marketing strategy or social media strategy without it. How to engage an audience Getting your audience to engage with your content takes time and effort, and begins with your social media marketing strategy.

Engagement 104

Engagement Tips Loyalty Metrics 104

Keyhole.co

JANUARY 16, 2024

Competition is fierce in today’s markets. This doesn’t just refer to sales and revenue; businesses also compete within the social space, whether they are small or big brands. Understanding competitors through social listening Screenshot taken from lush.com In any market, knowing your competition is half the battle.

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Keyhole.co

DECEMBER 15, 2023

However, Mentionlytics also comes with a fair share of cons: The Basic, Essential, and Advanced packages may only be a little higher in price than other competing tools. Key features: Hashtag tracking and historical data: You can see track hashtags from different social media platforms, all in one place.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Sprout Social

MARCH 15, 2021

Let’s explore how trending topics work, how to personalize them, and ways you can leverage them as part of your social media marketing campaigns. Search for keywords or hashtags in your industry. Twitter’s native search feature lets you search for hashtags, trending topics or just general terms. How Twitter trending topics work.

Trends 128

Trends Twitter Hashtag How To 128

Sprout Social

AUGUST 17, 2022

These engagements include @ mentions , comments, #hashtags and keywords related to your brand. . Automated keyword and hashtag searches uncover influencers posting about topics relevant to brands. The platform also uses hashtag analytics to highlight influential accounts, posts and conversations around any given topic.

Campaign 124

Campaign Social Media Tools Hubspot 124

Keyhole.co

DECEMBER 30, 2022

Of course, you can’t abandon your social media marketing job because Topsy is no more. This tool shows you all the numbers you need to see to make critical marketing decisions. It also lets you monitor more than just hashtags. All these metrics give you the much needed information you need to make smart marketing decisions.

Hashtag 52

Hashtag Metrics Analysis Apple 52

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight. But an ever-crowded space filled with brands and creators means your relevancy is always at risk.

Brands 112

Brands Sentiment How To Analysis 112

Keyhole.co

MARCH 14, 2023

Instagram has become a key platform for marketers as 70% of IG users discover new products on the platform. Top 14 Instagram Analytics Tools As promised, here is our list of the Instagram Analytics tools that every social media marketer must have on their radar. And which tool should you choose? As shown in the image below, Minter.io

Metrics 52

Metrics Analytics Instagram Tools 52

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. The answer to what makes a video viral in the first place is a bit like the holy grail for marketers. Use hashtags.

Video 127

Video Social Media How To Trends 127

Keyhole.co

MAY 16, 2023

Say you own a line of beauty products; you can use media monitoring tools to find other beauty bloggers with a similar audience and reach out to them for influencer marketing campaigns. Market research Media monitoring is a great source for insights into target audiences and industry trends.

Tools 52

Tools Sentiment Analysis Metrics 52

Convince & Convert

OCTOBER 30, 2017

It’s a marketing channel, but it’s also a customer service channel. Customer service representatives often have their own set of tools for managing questions on social, but that doesn’t mean social marketers are exempt from listening to their customers’ commentary on social. Click To Tweet. Competitive. This one is too easy.

Brands 193

Brands Sentiment Influencer Survey 193

Convince & Convert

AUGUST 29, 2017

This means that a huge portion of your market is active on social media, which you probably know already—and your competitors know, too. Your direct competitors: These are the brands competing with you for dollars in the bank. The overlap is in target audience, as an increasingly large number of brands compete for similar demographics.

Compete 160

Compete Analytics Analysis Sentiment 160

Sprout Social

MARCH 13, 2019

Behind every @mention notification is some sort of sentiment or feedback your business can learn from and act on. Likewise, you’ll oftentimes see competing products recommended in social call-out threads where your name is being dragged. Heck, sometimes competing brands might even swoop in to sound off, too. The takeaway?

B2B 104

B2B How To Sentiment Reddit 104

Sprout Social

JUNE 27, 2023

Price may be an important factor but product quality, after-sales service and how competing brands compare, are important too. Track emerging market trends Monitoring trending topics on social media, forums like Reddit and review sites like Google My Business (GMB) gives you insights into what’s top-of-mind for customers.

Review 126

Review Brands How To Analysis 126

Convince & Convert

AUGUST 29, 2017

This means that a huge portion of your market is active on social media, which you probably know already—and your competitors know, too. Your direct competitors: These are the brands competing with you for dollars in the bank. The overlap is in target audience, as an increasingly large number of brands compete for similar demographics.

Compete 109

Compete Analytics Consultant Analysis 109

Unmetric

SEPTEMBER 9, 2019

If, however, you’re a modern-day marketer, you can put away the fake nose and mustache because all you need is a computer and an internet connection. It’s also not so fun to analyze, but ultimately it is crucial to have competitive intelligence as part of your marketing strategy. Oh, and some tools to do the job.

Tools 85

Tools Hitwise Analysis Price 85

Sprout Social

FEBRUARY 7, 2024

In this post, we’ll introduce you to 12 of the best competitive intelligence tools for marketers. These tools help companies understand what their competitors are doing by tracking their marketing activities, interactions and overall performance. Gathering and analyzing massive amounts of competitive data.

Tools 93

Tools Sentiment Marketing Metrics 93

Keyhole.co

OCTOBER 26, 2022

Volume and Sentiment 5. Number of social media followers is one of the many metrics that some marketers tend to dismiss as a vanity metric. . Volume and Sentiment. Sentiment shows you how people feel about your brand. To measure sentiment, monitor messages and relevant keywords online. Impressions and Reach 3.

Metrics 98

Metrics Social Media Tools Sentiment 98

Sprout Social

JANUARY 5, 2023

Which types of marketing messages really resonate. The end result is a more meaningful and effective social media marketing strategy. . Insights from these conversations are used to make informed marketing decisions. Being confident about the questions above is invaluable for marketers. The problem?

Social Media 82

Social Media Sentiment Hashtag Analysis 82

Keyhole.co

APRIL 26, 2023

Number of Social Media Followers The number of social media followers is one of the many metrics that some marketers tend to dismiss as a vanity metric. Volume and Sentiment The volume metric indicates how much people are talking about your business or brand online. Sentiment shows you how people feel about your brand.

Metrics 52

Metrics Social Media Tools Sentiment 52

Keyhole.co

NOVEMBER 5, 2022

If you’re thinking about neglecting Facebook in your marketing strategy… think again! However, it is nearly impossible to take full advantage of the marketing opportunities that the platform offers without being able to obtain and analyze the right Facebook metrics. Almost 75% of high-income earners use Facebook.

Analytics 52

Analytics Tools Facebook Marketing 52

Keyhole.co

NOVEMBER 5, 2020

If you’re thinking about neglecting Facebook in your marketing strategy… think again! See more Facebook marketing advantages here. However, it is nearly impossible to take full advantage of the marketing opportunities that facebook offers without being able to obtain and analyze the right metrics on the platform.

Analytics 98

Analytics Tools Facebook Marketing 98

Sprout Social

JANUARY 5, 2022

Instagram tools for hashtags, listening and trendspotting. Built-in hashtag analytics and the ability to identify top-performing content are a game-changer for winning more followers and engaging the ones you have. Instagram tools for hashtags, listening and trendspotting. SISTRIX Hashtag Generator. Pricing: Free!

Instagram 133

Instagram Tools Hashtag Price 133

Sprout Social

JUNE 20, 2019

Let’s talk about a subject that’s honestly a bit uncomfortable to some marketers. It doesn’t matter what industry you’re in–marketing is a game of competing for the attention of your audience. With so many marketing channels available today, that competition is oftentimes fierce. Competition. Think about it.

Analysis 103

Analysis Tools Compete Aggregator 103

Sprout Social

MARCH 21, 2019

How to use B2C social listening to make better marketing decisions. In this guide, we’ll break down exactly how social listening for B2C can help attract new customers and ultimately make more informed marketing decisions. Meanwhile, reporting via Sprout also highlights the most popular keywords and hashtags related to your business.

Brands 106

Brands How To Sentiment Analysis 106

Hootsuite

AUGUST 14, 2023

If you have a channel based on Dungeons & Dragons, but one of your closest competitors discusses all tabletop role-playing games, don’t change your strategy to compete with them. It analyzes market trends and audience sentiments on a massive scale, crawling social media sites for relevant mentions and keywords.

YouTube 87

YouTube HootSuite Analytics Video 87

Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. That idea came hot on the heels of their latest social media marketing campaign, #CouldUseABeer. Let’s face it – right now, America #CouldUseABeer.

Campaign 145

Campaign Social Media Travel Hashtag 145

Sprout Social

APRIL 10, 2023

There’s a reason why brand awareness is still the top goal for many marketers. ” The Ordinary’s identity is in stark contrast to competing skincare brands. The company’s name and hashtag reflect the brand’s edge. That’s exactly what makes their marketing so brilliant and memorable.

Brands 126

Brands Handbook Company Examples 126

Keyhole.co

DECEMBER 5, 2022

While your social media marketing strategy shouldn’t be based entirely on this, it gives you an idea of what kind of content you can create. In this blog, we’ll share a step-by-step guide on how to perform a social media competitive analysis for marketing success. You can do this instead of simply mimicking ongoing trends.

Analysis 52

Analysis Social Media How To Sentiment 52