Compete Responds To Criticism
MAY 25, 2011
I was pleased to see that Compete responded, multiple times — in a comment on my post; via a tweet and then subsequently in email. Given the interest I saw from other people, I obtained Compete’s permission to publish our exchange. Compete is based on a sample of 2 million, US based panelists. Think of compete numbers as an orange – a U.S. At a high-level, panel-based providers like Compete measure online behavior based on consumers, whereas local analytics measure similar behaviors based on cookies. It does not impact any traffic numbers.
4 Ways Your Website Can Replace Focus Groups
Buzz Marketing for Technology
NOVEMBER 28, 2012
While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group? We look at four ways that your website can replace focus groups: 1. Focus groups just can’t compete with situations like this.
Review of the Online Group Buying Industry
JANUARY 25, 2011
Group buying is a trend that had incredibly growth throughout 2010. Group buying, which refers to social buying or collective buying as well, is the buying an offer which has been significantly reduced, due to the fact that it is only valid if enough buyers are found. Here is a short review of these 2 key players in the online group buying industry. Enter: Google Offers.
How to Differentiate Your Content
OCTOBER 2, 2012
If you don’t, it will be difficult for you to compete. You can’t do that and compete successfully. You want to be where they are, and every leader has weaknesses you can position yourself against… Put this list of current leaders in a group in your reader, and analyze their headlines en masse. Image by Ksenia Krneychuk. Become a subject matter expert.
The 12 Best Competitive Intelligence and Benchmarking Tools
MAY 3, 2016
Compete enables you to find out what keywords are sending users both to your website and to your competitors. Showcase reviews: Anders Pink, BuzzBlogger, Blogging Wizard, Perception System, Katie Lance, MarketingLand, Cent Muruganandam, Visually, Catherine Pham/SlideShare, Marketing Insider Group, Comms Axis, StoreYa Blog, Express Writers, Rebekah Radice, Mention, SnapApp, Robbie Richards.
Business Lessons from the Woodtick Theater
AUGUST 1, 2011
Likewise, your customers don’t expect you to be able to solve every problem under the sun, but to be competent (or better) at getting the basics right. For example, LEGO Group is known for involving its most passionate customers intimately in its new product development process. It’s always been profitable. • So how do they do it? Focus on your target market.
Twitter Users Are 68% More Likely To Visit Political Campaign Donation Sites
The Realtime Report
OCTOBER 12, 2012
A new study from Twitter and Compete set out to answer these questions. According to Compete’s data, the average Twitter user is 68% more likely to visit a campaign donation page than the average internet user. Twitter wants politicians to know that their tweets are effective. politics.” ” But what is the actual impact of all this political tweeting?
The State of Community Management 2014
APRIL 30, 2014
Additionally, this year’s research dives in to the eight competencies that The Community Roundtable considers critical to community success and identifies how best-in-class communities (the top 20% in terms of maturity) perform relative to the survey as a whole. You know, it, it’s that time again! From the Community Roundtable comes the awesomest comprehensive report on communities.
5 Must Have Social Media & Productivity Chrome Extensions
JULY 11, 2011
It’s a great way to get a snapshot of your sites and where they are, as well as competing sites. Xmarks & Lastpass – I group these together since Lastpass actually acquired Xmarks last year. Over the past year I’ve really worked at giving a variety of web browsers a fair shake at becoming my go to browser for every day use. Awesome Screenshot – What a cool little tool!
Smart Measurement For Creative People
JUNE 26, 2013
There are many competent, successful business owners who are afraid of numbers. However, before you print out a bunch of coupons and drop them off, you want to make sure that each coupon has an individual number or grouping, so that you can track exactly where each redeemed coupon has come from. The coffee shop may be group A, the record store group B, and so on.
The Future of Association Management Systems
JANUARY 22, 2015
Though this group could have been locked in a room with no audience and had plenty to heatedly debate on the future of AMS, the conversation with the standing-room-only audience stayed cordial yet provided plenty for attendees to chew on in regards to the future of AMS. What’s the future of AMS? The Future of AMS Systems: A Provocative Discussion from David Gammel. But why? For the future?
Who Owns Content Marketing?
Social Media Strategery
OCTOBER 8, 2015
That has given me the chance to work with a really diverse group of really smart people who are experts in their field. All of these really smart, really competitive people suddenly have all the answers and instead of collaborating, they compete against each other for ownership over the new toy. Rather than rushing to plant your flag in content marketing, invite others to participate.
3 Tools and 5 Tips To Help Your Employees Master Social Employee Advocacy
JUNE 27, 2016
The app also provides news and industry related content based on keywords you set, so your employees could improve knowledge and competency with the latest developments.You can schedule content days or weeks in advance. Start small – Don’t rush the setup of your program, start with a small group or department and track their performance. What is Employee Advocacy? https://www.
You Finally Have a Google Plus Business Page… Now What?
NOVEMBER 29, 2011
A Google Plus business page has many of the same features as a Facebook Page, but also include the collaborative utility of Facebook groups. With a Google plus business page you could create circles for board members, staff, or any other group of people where you want to share private information (like a Facebook Groups). So you have a Google Plus Page… Now What?
An Unkindness of Ravens: Thoughts on Twitter Communication
SEPTEMBER 4, 2013
That early morning is the busiest time for tweeting – everyone competing for space and attention – further resonates with this idea of bird communication. What group did I belong to? I can find examples of each group in my own feed. But which group do you most fit into? They are adept at both solitary life and living in huge groups. Twitter. My aim?
CBS Issues Fake (and Totally Awesome) News Release
JUNE 21, 2012
Apparently CBS thinks it’s a direct rip-off of Big Brother , the reality show that follows a group of strangers living together in a house where they’re recorded and filmed 24/7. And, to be fair, The Glass House also follows a group of strangers living together in a completely wired and state-of-the-art house. The only difference? The Fake News Release. Too Far? My take?
The Best Free (or Cheap) Tools for Blogger and Influencer Outreach
APRIL 30, 2013
You can also sort and analyze your own followers to get a better understanding of the potential contact points you already have, or take a look at competing brands. So that’s a good group of tools to get you started. Blogger and influencer outreach is an area with strong crossover between PR, audience development and link building. Each tool is free unless otherwise noted.
Grow Your Twitter Following With Chats
FEBRUARY 25, 2013
Twitter chats (AKA Tweet Chats) are simply a group discussion that takes place on Twitter. Sometimes the questions are selected in advance by a moderator, who poses 3 or 4 questions to the group or to the guest being interviewed. It’s bad form to hijack a tweet chat, people will be more receptive if they don’t feel like you’re competing. Why a Tweet Chat?
High-Performing Facebook Ads: It’s a Numbers Game
MAY 24, 2016
Bonus Tip: Don’t Compete Against Yourself! That means that all of the people targeting specific audiences compete against each other with the winner being the one who not only has the highest quality and most relevant ad, but who is also willing to pay the most. Facebook Ads flat out WORK! Not for just a few people. Social. In the first two weeks of May we spent $10,444.60 They do.
6 Required Competencies for Social Organizations | Conferences and.
Convince & Convert
FEBRUARY 24, 2010
Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 6 Required Competencies for Social Organizations February 24th, 2010 |Written By: Jay Baer | View Comments Tweet Now, marketing is the center of American business. Power, Risk & Accountability Today, I gave a presentation to LEAD San Diego, a group of Southern California business leaders.
Avoid Scams: Buy Safe YouTube Views From a Trusted Provider
DECEMBER 22, 2016
With so many people getting into YouTube marketing, the platform has become very crowded with competent video creators. All of this competition has led to another group of people seeing a market: Scammers. These scammers are trying to essentially steal money from you by selling you poor quality YouTube views. To buy safe YouTube views […].
What Twitter’s Latest Move Says About the Industry Shift from Social to Messaging
AUGUST 13, 2015
After ignoring DMs for years, Twitter has, over the last few months, opened the platform for group messaging, allowed people to upload photos, and reversed its (bizarre) ban on sending URLs. Last year, it launched Slingshot, an ephemeral messaging app meant to compete with Snapchat, and then a few months later made a stunning $22 billion acquisition of WhatsApp, which itself has over half a billion users. You’d be forgiven if you looked at the totality of these features and reached a rather obvious conclusion: Twitter is looking more and more like a private messaging app.
7 Brands Winning Social Media During the Olympics
AUGUST 15, 2016
The first time that South Sudan is competing as a nation. The first American to compete in a hijab. Oiselle has been using the hashtags #TheBigEvent and #freebird16 to reference the Olympics and generate fan support for its athletes competing. Hashtags are a great opportunity to unify a message and tap into groups on social. The first team comprised of refugees. Chobani.
Why is the Customer Experience so Hard to Deliver On?
Direct Marketing Observations
MARCH 16, 2015
Sure, they might have done the occasional test/focus group or survey but those were never a large enough sample size. Customers should not have to compete with a brand. So if consumers are competing, which they shouldn’t be, at least brands know that there are eyes and ears on the customer experience now. delivering a powerful customer experience. ” What changed?
[BREAKING] LinkedIn Ventures Into Video
AUGUST 2, 2016
In a Facebook group I’m in, Cathy Hackl alerted us to this developing story. ” Influencers First As I have watched on other platforms with new, shiny features and apps, LinkedIn video will initially only be available to a select group of 500 “influencers.” I am certain that will change. As I often do, I stopped watching. This is a huge issue. Thanks!”
5 Instagram Audience Development Strategies From The New York Times
DECEMBER 29, 2016
This group of #raccoons living by the Pond in @centralparknyc has become a sort of tourist attraction. One woman offered the raccoons a snack: cherries, which tempted the group pictured here to emerge. With a deluge of news channels, sites and outlets swarming the world wide web, just creating great journalism now is simply not enough to compete in the noisy modern media landscape.
10 Things Epic Copywriters Do
DECEMBER 17, 2014
If you’re already a competent professional at your craft, you’ll need to consider making yourself into a true epic copywriter by acquiring some new content marketing skills. Make Quora, LinkedIn groups, and HARO a regular part of your research to stay ahead of everyone else. Copywriters need some competencies in public relations. Image source. Interviewing Experts.
Book Excerpt: The Death of Facebook
JULY 23, 2011
It literally watches competitors create new features, and then it incorporates those functionalities into its network, competing head-to-head in that functional space. Other examples include: Facebook Pictures competes with Flickr. Facebook Video competes with YouTube (this feature does as well as a McRib sandwich on market share). Facebook Chat competes with AOL’s AIM.
How to Create High-Quality Content
FEBRUARY 12, 2015
I needed to make friends and I thought the best way to do that was to take up a sport that would require me to spend a lot of time with groups of people. The training for long races is the same, no matter which sport you compete in. By Gini Dietrich In 2001, I trained for and ran my very first marathon. I had just moved to Chicago from Kansas City and didn’t know a soul.
Blue Focus Marketing Nominated – MarketingSherpa’s “Reader’s Choice Award – Best Social Media Marketing Blog”
Blue Focus Marketing
JUNE 6, 2012
Our Blue Focus Marketing Blog is competing in the #9 category: “Best Social Media Marketing Blog.”. Tom Pick’s Webbiquity blog is competing in the #2 category: “Best B2B Marketing Blog.” We are proud—and humbled—to announce that Blue Focus Marketing’s blog has been nominated for a MarketingSherpa Reader’s Choice Award. Please give him your vote as well. He deserves it.
Hurry -> Voting is Now Open for the @MarketingSherpa Reader’s Choice Awards
Blue Focus Marketing
JUNE 6, 2012
Our Blue Focus Marketing Blog is competing in the ninth category: “Best Social Media Marketing Blog.”. Tom Pick’s Webbiquity blog is competing in the second category: “Best B2B Marketing Blog.” Please Vote Now ~ Blue Focus Marketing as Your Favorite “Social Media Marketing Blog” & Webbiquity as Favorite “B2B Marketing Blog”. Please give him your vote as well. He deserves it.
What is no longer working in social media: 2014 edition
MAY 9, 2014
Pick some non-competing colleagues (or even the competition if you’re confident) and share their most helpful content 6 to 8 times for every time you talk about yourself. This post by Tinu Abayomi-Paul originally appeared on AGBeat and is reprinted here by permission. ———-. What’s new in social media, and what is broken. More visibility? An increase in website visitors?
Top 5 Signs Your Business Should Not Be Using Social Media
DECEMBER 15, 2011
Like most things in life, success comes with focus, competence, passion, a unique vision and, yes, work. Beware the hidden dangers of social media. Social media is all the rage. All the cool kids are using it; at least, that’s what the cool kids on the internet are telling us. You Like It Because You Think It’s Free. Perhaps, you’ve sent out promotional postcards (a.k.a.
Preparing Your Online Community for the Digital Generation
MAY 18, 2015
You may have either content or people in a particular industry vertical that are worth Millennials’ time, but you’ll always be competing with any number of other groups that may be cooler, more fun, more technologically advanced or simply more recommended by their peers. Do they want to lead a group focused on entrepreneurial skills? Contact me for details! Buy our book.
Success Stories From Twitter’s Front Lines
DECEMBER 23, 2016
the following day using Twitter’s partnership with Oracle to target multiple audiences of people who frequent fast-food restaurants, who spend money at competing QSRs and who buy ready-made breakfast items. Multidimensional targeting at the Twitter ad group level enabled the company to analyze and control budget between different audiences with more granularity. The key segment returned an especially notable lift, driving 25 percent more conversions than a holdout group that was not exposed to any campaign assets. Twitter has had an extraordinary year by any measure.
An Introduction to Social Media for Business
AUGUST 23, 2016
Social media allows smaller companies to compete against some of the larger businesses to reach more customers. The lower barrier to entry make it possible for any business to compete. In order to compete, businesses can’t afford to be inactive on social media. Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys.
5 Ways CMOs Can Master Their Online Customer Experience
Buzz Marketing for Technology
NOVEMBER 15, 2013
If they can’t find a product in-store, they can easily and quickly type, click, tap and purchase away on a number of competing online sites. Better yet, it also satisfies all those internal groups that are clamoring for exposure on the website. Posted in Behavioral Targeting Customer Experience eCommerce Online Testing Optimization. Lower costs? Free shipping? Sustainable materials?
Why You Should Tweet on Black Friday
NOVEMBER 21, 2012
The study included two control groups: one group of U.S. Internet users who used Twitter but were not exposed to retailer tweets, and another group who represented the average Internet user. Did you know that the first brand on Twitter was a retailer? My favorite denim company, @ earnestsewn (which I wear everyday), was the first commercial account on Twitter.
Change or Die | Fast Company
Buzz Marketing for Technology
JULY 24, 2008
Find Groups. Its the most important challenge for businesses trying to compete in a turbulent world, says John Kotter, a Harvard Business School professor who has studied dozens of organizations in the midst of upheaval: "The central issue is never strategy, structure, culture, or systems. Recently Active Groups ? Omaha - Company of Friends Welcome to the Omaha COF group. This group is. Tampa Bay - Company of Friends Welcome to the Tampa Bay COF group. This group. Buffalo - Company of Friends Welcome to the Buffalo COF group. This group.
5 Sure Fire Social Media Tactics To Jump Start Your Job Search
APRIL 4, 2011
I was competing with thousands of other job applicants with my traditional cover letter and resume, and regardless of my qualifications, was often buried in an inbox of competition. Get Active With LinkedIn Groups – Linked In Groups are an often unknown resource that can pay big dividends in a variety of ways. A few years ago when I got laid off from Microsoft, I got a quick lesson in how important it was to invest time in your personal brand regardless of your job situation. I had not done that, and was then left with no online identity to fall back on. Good luck!