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Bridging the Skills-Gap with Competency-Based Learning


According to a 2014 Gallup survey , only 11% of business leaders believe that college graduates have the necessary skills and competencies to succeed in the workplace. Associations have a unique opportunity to address the skills-gap problem if they stop delivering courses and start delivering competencies. What is competency-based learning and how would it work? photo credit ).

Do Content Marketers Compete?

Spin Sucks

If you think you’re competing with someone, you just don’t know them well enough yet. I began to wonder, do content marketers compete? . Collaborate, Cooperate, Compete? And if you’re practicing the true virtues of inbound marketing (“out-teach the competition”) you actually don’t care who you’re competing with. If you want to compete, compete for rankings. Doesn’t Compete

Dave Fleet

I’m not going to lie — I’ve neglected this poor thing recently, so traffic numbers have dropped… but Compete makes it look as though someone dropped a bomb on my server. Let’s compare a few stats between Compete and Google Analytics, and see how things look. Compete: 1,579 - an 89% variance. Compete: 1,900 – again, an 89% variance.

Media Relations: Increase Your Search Engine Optimization

Spin Sucks

I promised to do a second piece on last week’s webinar, “ How to Use Media Relations to Drive Search Engine Optimization ” and this is it! Search Engine Optimization. They’re all good phrases, but because she’ll compete with the likes of Forbes and Inc. Determine if you can compete. By Gini Dietrich. I am back! So let’s talk SEO. HURRY!)

Disallow Search Engines in Robots.txt File? No Worries on Google

Bill Hartzer

Well, actually I’m not surprised when it comes to Google, but this is the first time I have seen a website disallow the search engines from indexing their website. Yep, leave it up to Google to give you a number one ranking even if you purposely are stopping the search engines from indexing your website. Google Search Engines Here’s a first. Disallow: /.

44 Questions to Ask Your Search Engine Optimization Company

Bill Hartzer

I quickly recalled all of the search engine optimization work I did for a search engine optimization client. One of the most difficult keyword phrases I worked on for a search engine optimization client was “gift baskets&#. What annoys me is that the company in this search engine optimization article about being penalized by Google is still buying links. Digg this!

Search Engine Optimization Tip: Adding Content to your Web Site

Bill Hartzer

This is only one seo tip out of many search engine optimization tips I have been providing over the years. All of my search engine optimization tips are meant to be specific, they should not take too much time to implement, and are meant to be directly to the point. For this search engine optimization tip, let’s talk more about content and adding content to your web site.

Mike Dillard Sues Website Owner Over Manipulative Search Engine Optimization Techniques

Bill Hartzer

Stein’s actions are interfering with existing and prospective contractual interests and causing confusion by misdirecting online traffic to Stein’s own competing web site.&#. I have to say that this is the first time I have heard of someone being successful in getting a temporary restraining order for “misdirecting online traffic&# to a competing web site.

Search Engine Marketing Tool Review: SEM Rush

Bill Hartzer

From this you can tell for which keywords a site dominates the Google search engine results, and to what extent. I was very impressed to see this additional information because it showed me how making a slight change on the original keyword could yield other keywords that would be easier to compete for in the Google search rankings. Search Engine Marketing


Why Fresh Content is Important for Search Engine Optimization

Bill Hartzer

SEO is all about understanding what popular search engines and web users want. Thus, a company that offers everything latest that a user or a search engine wants, will definitely be ranked higher in search results and in turn would make more sales and will have the opportunity to best others in the business. Search Engines love fresh content. Search Engine Optimization

How to Create High-Quality Content

Spin Sucks

The training for long races is the same, no matter which sport you compete in. Search engine optimization works the very same way. Communication Content high-quality content marathon mentality martin waxman scavenger hunt search engine optimization SEO valuable content By Gini Dietrich In 2001, I trained for and ran my very first marathon. You have to have a marathon mentality.

Why Google is Really Pushing HTTPs

Bill Hartzer

In a recent Search Engine Land article , Patrick Stox explains what HTTP/2 is, and what it means for SEOs. After all, Google has publicly stated that their search engine crawler, called Googlebot, is going to be supporting HTTP/2 soon. As you might recall, I moved this website to HTTPs a few days after Google announced that HTTPs is a search engine ranking factor.

How I Tweaked my WordPress Blog to Rank Better in the Search Engines


As bloggers and website owners, improving our websites is an absolute must, and search engine optimization is important if we want to get more traffic through search engines. What interested me the most about SEO was the challenge of competing with other sites to appear on the first page of Google for my target keywords. But I also knew that I couldn’t have the old pages and the new posts existing together because that would create duplicate content issues for my site with the search engines. I also preferred to have more pages indexed by the search engines anyway.


5 Ways to Improve your SEO Today

Puzzle Marketer

Therefore one of the most popular and cost effective tactics is targeting the search engines to position your website higher for a specific keyword phrase. Yes, I’m talking about SEO , or search engine optimization. For example, being ranked #1 in the search engines for the keyword phrase “Blue Dog on Mars” doesn’t mean you’ll get an influx of visitors.

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SEO for Bloggers: A Basic Explanation


Search Engine Optimisation. Use these pieces to learn the cornerstones of search engine optimisation and you’ll be better able to use SEO to improve your blog. Search engine optimisation, or SEO, is a way of crafting your blog that focuses on growing your search engine results organically. Do they compete with the blog post for space? What is SEO?

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Get Your Content Under Control


To most consumers that doesn’t extend past typing your name into a search engine and glancing over the first five to ten things that pop up – what will they see? The difficult charge of competing against established competition is amplified if your business is unknown online and theirs is: whatever your business description, rivals will dominate the search results every time.

The Social Side of Brand Management

Techipedia: Tamar Weinberg

How great is it to have your customers competing to provide your business with free word of mouth marketing? Marketing Search Engine OptimizationThis is a guest post by Chris Birk. Social media and the sheer increase in number of content creation platforms has given managers, who specifically monitor a business’ reputation, many new challenges. Think about what your users would type.

Google Removing Domain Names From Search Results Increases Internet User Vulnerability

Bill Hartzer

The search engines can obtain a websites name from other data provided, such information in a Title Tag, site content, or even information provided near a copyright statement on the website. Black hat Search Engine Optimizers will stuff their site’s Internet address with keywords… So the breadcrumbs will say ‘Guaranteed Weight Loss. Domain Names Google Search Engines

Book Review: Optimize

Webbiquity SMM

That’s clearly good for searchers, as search engine results have become more relevant and useful. “Audits are a key part of search engine optimization, allowing marketers to access the current state of the website in ways that identify any conflicts or inefficiencies for search engines.” ” • Develop content for your prospects, not for search engines.

The Name Game: ‘AAAA Taxi’ Won’t Cut it Anymore

Spin Sucks

As you consider your online presence and search engine optimization , the name you choose for your business can be crucial in determining whether or not you get found. On Google, you might be competing with same-named businesses anywhere in the world. Today’s guest post is by Ken Mueller. What do you think when you hear Spike’s Salon & Spa? The Game of the Name.

How do You Boost Local SEO?

Engaging Brand

Small business owners are being forced to compete against large brands with huge marketing budgets. To give search engines the proper location signals for your small business, it is important to make sure that your business address has high visibility on your site. You can give other clues to search engines about your location by optimizing your website pages. Getting Started.

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How My Guinea Pigs Became Famous Guest Bloggers

Waxing UnLyrical

First, ask yourself, “If I were searching for information on this topic, what would I type into a search engine?”. As you can see, there are an equal number of people searching for both possible keywords, but there are way fewer websites to compete with if I title my post “Can guinea pigs eat tomato”. Guest post by Jessica Torres. I never knew it would one day receive over 13.5K

The Difference Between SEO & SEM

Puzzle Marketer

SEO stands for Search Engine Optimization, and it refers to the process of increasing your website’s search engine ranking for a specific keyword or set of keywords. Said another way, search engines look for specific things on and off of your website that determines whether or not it’s relevant for a specific query, and SEO is the goal of doing those things. Search engine…? Search engine marketing is the strategy to increase your traffic and sales through the search engine channel. Paid Search Search Engine Optimization search engine marketing sem seo

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Did You Hear From Google Yet?

Small Business Mavericks

Whether or not Google gets knocked off the top of the search engine power list, whoever replaces it will also be interested in mobile-friendly websites. There is always competition in business and being responsive ensures your business will compete successfully. Mobile Marketing for Small Business google mobile devices mobile friendly responsive responsive website design and development search engine wireless Recently, Jennifer Slegg of the SEM Post wrote about Google continuing to send more warnings about non-mobile-friendly websites to webmasters. What do you think?

Why Google Has the Hammer To Make Businesses Use Google Plus

Convince & Convert

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. Long ago, search engines recognized that any idiot could write “discount auto parts&# 37 times on a Web page, and try to get ranked #1. PageRank was devised to provide for Google users the best possible search engine results. Orkut.

Is Your Site Self-Service?

Small Business Mavericks

The observation is that today’s “digitally native customer” (those who are comfortable and competent with technology) prefers a site that is self-service to working with an agent. How Can A Site Enable Competent Customers? Advanced search capabilities should be part of every business site, because it enables competent customers to utilize your content. search engines advanced search digital native digitally native customer online health checkup self-service site I have to agree. Websites are open all the time and call centers are often frustrating.

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Podcast SEO: How to Improve Your iTunes Ranking


SEO allows smaller podcasts to compete with the big boys, and be found quickly by their target audience. iTunes is a search engine. The first step to understanding podcast optimisation is realising that iTunes is yet another search engine. Search Engine Optimisation. Podcasting Search Engine OptimizationWhy podcast SEO matters. Podcasting is growing in popularity.

SEO Software Tool Review: Colibri

Bill Hartzer

If you are going to be successful at getting your web pages to rank well in the search engines, it is extremely important to track how well they rank for popular keywords in your niche. There are various resources online that you can use to track your search engine keyword rankings, one of the most popular being Google Analytics. Search Engine Optimization

Media Relations: Track Effectiveness to Prove Investment

Spin Sucks

It also gives me some other ideas, but I think I can compete for this phrase so I go to the next step. This is good, but I still don’t know if I can compete with some of the competitors. You want to put as headers, “Website,” “Domain Authority,” and “Can Compete?” That said, this is really long with only one topic. Do a Google Search.

Spammers Still Hurting the Search Engine Optimization Industry

Bill Hartzer

No wonder the SEO ( Search Engine Optimization ) industry has such as bad reputation. Even keywords I’m not currently competing for. The only way that the Search Engine Optimization industry is going to start to get our reputation back is if we start educating local businesses about what’s acceptable and what’s not acceptable when promoting a business online.


Why Google Has the Hammer To Make Businesses Use Google Plus

Convince & Convert

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. Long ago, search engines recognized that any idiot could write “discount auto parts&# 37 times on a Web page, and try to get ranked #1. PageRank was devised to provide for Google users the best possible search engine results. Orkut.

The Sprout Data Pipeline: NSQ and Beyond

Sprout Social

One engineering challenge we face at Sprout Social is the diverse ways our customers want to access their social data. These use cases have very different technical design considerations that Sprout engineers work on every day. Engineering teams should be able to consume data they need à la carte, independently of other squads. With these goals in mind, we evaluated several different competing messaging technologies and narrowed it down to two finalists: Apache Kafka. Sprout EngineeringEach of these stacks is unique in its technology. The Case for NSQ.

How Many SEOs Do You Need?

Small Business Mavericks

The reason I bring it up is because some clients seem to believe that if they hire multiple SEOs to work on the same website, then they’ll get better search engine rankings. If you hire more than one SEO to work on the same website, then your optimizers could actually compete against each other and cancel each other out. SEO for Small Business search engine optimization SEOs website optimizationHere’s a joke for you: How many SEOs does it take to optimize a website? Answer: Only 1. So that’s not funny? I didn’t suspect it would be.

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5 Must Have Social Media & Productivity Chrome Extensions

Jason Yormark

WebRank SEO – I love this extension as it gives me quick access to website info such as Pagerank, Alexa, as well as pages indexed by engine and backlinks. It’s a great way to get a snapshot of your sites and where they are, as well as competing sites. Over the past year I’ve really worked at giving a variety of web browsers a fair shake at becoming my go to browser for every day use.

Don’t Get Lost In Translation

The Realtime Report

Market research that aims to understand different cultural considerations should be at the top of your list when building a website that can compete in markets different than your native one. Don’t Get Lost In Translation. The Internet now provides businesses and brands with an unprecedented ability to reach large audiences throughout the world. Proper Translation Services.

Foursquare Evolves From Gamification To Recommendation – But Why?

SocMed Sean

I got tired of competing for the title of Mayor, I got tired of sharing my personal information, I got tired of random friend request from people in Croatia…I just got tired of Foursquare. So as Foursquare evolves to become more of a recommendation engine , I question whether the investors at Foursquare are ever going to find that magic that we all think is there. Cheers!

URL Be Sorry! Google Cuts Back on Top-ranking Exact-match Domains


Well, it goes considerably further than simply meaning that EMDs won’t be so prevalent in the search results, because it opens up that top spot to other websites that are able to compete using the remaining “acceptable” methods of SEO not yet targeted for penalisation by Google. Search Engine Optimization domains search engine trafficWhat they said.

Duplicate Content: Two Ways to Avoid SEO Problems

Spin Sucks

It’s exactly what it sounds like: A portion of text that exists on multiple URLs, making it difficult for search engines to determine how to rank them in order of importance. Many times, duplicate content isn’t intended to manipulate the search engines. This means one URL will be indexed and the identical versions won’t compete to outrank each other in the results pages.

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Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

Run a search and then refine that search to find a specific keyword or phrase that your site can compete for. The more times it’s searched, the more difficult it is to compete for that phrase. See, for example, the screen shot below showing the relative usage of the terms “search engine optimization” as compared to “content marketing.”. Guest post by Sean McGinnis.

Why SEO is Easier than Social Media Marketing

Techipedia: Tamar Weinberg

Despite this, social media marketing is much more difficult than search engine optimization. The Quest for Knowledge What exactly does it take to become a search engine optimization expert or a social media marketing expert? In both of these aspects of search engine marketing, you begin by learning. Here’s why. After awhile, you’ll be book smart. And you should.

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