Bridging the Skills-Gap with Competency-Based Learning


According to a 2014 Gallup survey , only 11% of business leaders believe that college graduates have the necessary skills and competencies to succeed in the workplace. What is competency-based learning and how would it work? Post by Jack McGrath, President of Digitec Interactive. Doesn’t Compete

Dave Fleet

I’m not going to lie — I’ve neglected this poor thing recently, so traffic numbers have dropped… but Compete makes it look as though someone dropped a bomb on my server. Let’s compare a few stats between Compete and Google Analytics, and see how things look.

Trending Sources

Disallow Search Engines in Robots.txt File? No Worries on Google

Bill Hartzer

Well, actually I’m not surprised when it comes to Google, but this is the first time I have seen a website disallow the search engines from indexing their website. A website has a robots.txt file directive for the search engines to NOT index their website. Google Search Engines

How to Reverse Engineer Your Competitors’ SEO Strategy

Convince & Convert

Indirect: These competitors offer similar products and compete for the same customers but sell goods outside of your niche, too. For example, websites on HTTPS can implement HSTS, which tells search engines your site is secure. Image via

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The Difference Between SEOs and Search Engine Marketers

Bill Hartzer

During a recent comment thread on Facebook by my buddy Steve Floyd , the subject of SEOs (Search Engine Optimization pros or “search engine optimizers”) and SEMs (Search Engine Marketers or “Pay Per Click professionals”) came up.

Search Engine Marketing Tool Review: SEM Rush

Bill Hartzer

From this you can tell for which keywords a site dominates the Google search engine results, and to what extent. But for what it does, is an excellent resource in regards to finding out the keyword, and domain analytics behind the top Google search engine results.


Why Fresh Content is Important for Search Engine Optimization

Bill Hartzer

SEO is all about understanding what popular search engines and web users want. Search Engines love fresh content. When doing a web search on a popular search engine, the first thing you get to see is that the latest, are always at the top. Search Engine Optimization

Why Google is Really Pushing HTTPs

Bill Hartzer

In a recent Search Engine Land article , Patrick Stox explains what HTTP/2 is, and what it means for SEOs. After all, Google has publicly stated that their search engine crawler, called Googlebot, is going to be supporting HTTP/2 soon. Google Search Engines

5 Ways to Improve your SEO Today

Puzzle Marketer

Therefore one of the most popular and cost effective tactics is targeting the search engines to position your website higher for a specific keyword phrase. Yes, I’m talking about SEO , or search engine optimization. Search Engine Optimization

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Get Your Content Under Control


To most consumers that doesn’t extend past typing your name into a search engine and glancing over the first five to ten things that pop up – what will they see? Respect the awesome power that is search engine optimization – first and foremost.

The Social Side of Brand Management

Techipedia: Tamar Weinberg

How great is it to have your customers competing to provide your business with free word of mouth marketing? Marketing Search Engine OptimizationThis is a guest post by Chris Birk.

Google Removing Domain Names From Search Results Increases Internet User Vulnerability

Bill Hartzer

The search engines can obtain a websites name from other data provided, such information in a Title Tag, site content, or even information provided near a copyright statement on the website. ” “This will denigrate the ability of SMEs to compete. Domain Names Google Search Engine

How I Tweaked my WordPress Blog to Rank Better in the Search Engines


As bloggers and website owners, improving our websites is an absolute must, and search engine optimization is important if we want to get more traffic through search engines. What interested me the most about SEO was the challenge of competing with other sites to appear on the first page of Google for my target keywords. I also preferred to have more pages indexed by the search engines anyway. How I Tweaked my WordPress Blog to Rank Better in the Search Engines.


How My Guinea Pigs Became Famous Guest Bloggers

Waxing UnLyrical

First, ask yourself, “If I were searching for information on this topic, what would I type into a search engine?”. Blogging Blogging for Grasshoppers Guest Posts How To Resources Social Media guinea pigs jessica torres keyword optimization search engine optimization SEO

How do You Boost Local SEO?

Engaging Brand

Small business owners are being forced to compete against large brands with huge marketing budgets. To give search engines the proper location signals for your small business, it is important to make sure that your business address has high visibility on your site.

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The Difference Between SEO & SEM

Puzzle Marketer

SEO stands for Search Engine Optimization, and it refers to the process of increasing your website’s search engine ranking for a specific keyword or set of keywords. Said another way, search engines look for specific things on and off of your website that determines whether or not it’s relevant for a specific query, and SEO is the goal of doing those things. Search engine…? Search engine marketing includes the tactic SEO and the tactic Paid Search.

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Book Review: Optimize

Webbiquity SMM

That’s clearly good for searchers, as search engine results have become more relevant and useful. “95% of journalists use search engines…89% of journalists use blogs and 65% use social networks for story research.”

SEO for Bloggers: A Basic Explanation


Search Engine Optimisation. Use these pieces to learn the cornerstones of search engine optimisation and you’ll be better able to use SEO to improve your blog. In general, search engines want to refer searchers to sites that are the most relevant to their search requests.

Did You Hear From Google Yet?

Small Business Mavericks

Whether or not Google gets knocked off the top of the search engine power list, whoever replaces it will also be interested in mobile-friendly websites. There is always competition in business and being responsive ensures your business will compete successfully. Mobile Marketing for Small Business google mobile devices mobile friendly responsive responsive website design and development search engine wireless

Why Google Has the Hammer To Make Businesses Use Google Plus

Convince & Convert

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. Long ago, search engines recognized that any idiot could write “discount auto parts&# 37 times on a Web page, and try to get ranked #1.

Is Your Site Self-Service?

Small Business Mavericks

The observation is that today’s “digitally native customer” (those who are comfortable and competent with technology) prefers a site that is self-service to working with an agent. How Can A Site Enable Competent Customers? Advanced search capabilities should be part of every business site, because it enables competent customers to utilize your content.

SEO Software Tool Review: Colibri

Bill Hartzer

If you are going to be successful at getting your web pages to rank well in the search engines, it is extremely important to track how well they rank for popular keywords in your niche. The next space allows you to choose which search engine that you would like to check.

Spammers Still Hurting the Search Engine Optimization Industry

Bill Hartzer

No wonder the SEO ( Search Engine Optimization ) industry has such as bad reputation. Even keywords I’m not currently competing for. Tags: Search Engine Marketing I am amazed that there are still so many SEO snake oil salesman out there spamming small businesses.


Why Google Has the Hammer To Make Businesses Use Google Plus

Convince & Convert

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. Long ago, search engines recognized that any idiot could write “discount auto parts&# 37 times on a Web page, and try to get ranked #1.

How Many SEOs Do You Need?

Small Business Mavericks

The reason I bring it up is because some clients seem to believe that if they hire multiple SEOs to work on the same website, then they’ll get better search engine rankings. If you hire more than one SEO to work on the same website, then your optimizers could actually compete against each other and cancel each other out. SEO for Small Business search engine optimization SEOs website optimization

Foursquare Evolves From Gamification To Recommendation – But Why?

SocMed Sean

I got tired of competing for the title of Mayor, I got tired of sharing my personal information, I got tired of random friend request from people in Croatia…I just got tired of Foursquare.

The Sprout Data Pipeline: NSQ and Beyond

Sprout Social

One engineering challenge we face at Sprout Social is the diverse ways our customers want to access their social data. These use cases have very different technical design considerations that Sprout engineers work on every day. Engineering teams should be able to consume data they need à la carte, independently of other squads. With these goals in mind, we evaluated several different competing messaging technologies and narrowed it down to two finalists: Apache Kafka.

5 Must Have Social Media & Productivity Chrome Extensions

Jason Yormark

WebRank SEO – I love this extension as it gives me quick access to website info such as Pagerank, Alexa, as well as pages indexed by engine and backlinks. It’s a great way to get a snapshot of your sites and where they are, as well as competing sites.

Why SEO is Easier than Social Media Marketing

Techipedia: Tamar Weinberg

Despite this, social media marketing is much more difficult than search engine optimization. The Quest for Knowledge What exactly does it take to become a search engine optimization expert or a social media marketing expert?

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Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

Run a search and then refine that search to find a specific keyword or phrase that your site can compete for. The more times it’s searched, the more difficult it is to compete for that phrase. Guest post by Sean McGinnis. I’ve been a web marketer for a long, long time.

Podcast SEO: How to Improve Your iTunes Ranking


SEO allows smaller podcasts to compete with the big boys, and be found quickly by their target audience. iTunes is a search engine. The first step to understanding podcast optimisation is realising that iTunes is yet another search engine. Search Engine Optimisation.

Don’t Get Lost In Translation

The Realtime Report

Market research that aims to understand different cultural considerations should be at the top of your list when building a website that can compete in markets different than your native one. Don’t Get Lost In Translation.

SEO Training: Strategies for Researching, Creating, and Promoting Quality Content

Bill Hartzer

As a part of the ClickZ Academy Onsite Training Workshops held right before the Search Engine Strategies Conference in Chicago , I am teaching a 4 hour workshop on researching, creating, and promoting quality content. Not only to comply with the latest search engine algorithm updates, the right quality content on your website is a must if you are going to attract the right visitors. Good content is essential to obtain and maintain good search engine rankings.

Google Gives Local Search A Boost

Small Business Mavericks

It can be hard for a small business to compete with large national businesses and local search has really helped to level the playing field. It should be pointed out, however, that this will only occur if you include local SEO concepts to your content – this could include regional names in content titles, service areas on every page of your content, along with any other regional information that could help a search engine target your site.

What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

I asked several social media consultants, bloggers, marketers, search engine optimizers, and social media addicts about what they considered to be essential skills and characteristics of the most efficient and results-driven social media consultants.

Specialists and Generalists

Ari Herzog

A company will need engineers who are experts in certain programming languages and databases but engineers are also needed to work in larger teams that intersect multiple languages and datasets.

7 Little Tricks To Achieve The Best Results In Social Media

Peg Fitzpatrick

You’re competing with millions of posts every day. If your goal is search engine traffic, longer is better. Everyone wants a shortcut to social media success but sadly there is no “easy button.”

6 Required Competencies for Social Organizations | Conferences and.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 6 Required Competencies for Social Organizations February 24th, 2010 |Written By: Jay Baer | View Comments Tweet Now, marketing is the center of American business.

URL Be Sorry! Google Cuts Back on Top-ranking Exact-match Domains


Well, it goes considerably further than simply meaning that EMDs won’t be so prevalent in the search results, because it opens up that top spot to other websites that are able to compete using the remaining “acceptable” methods of SEO not yet targeted for penalisation by Google.

Editorial SEO Tactics for the Newsroom

Adam Sherk

Integrate with social media efforts – social media is having an increasing impact on search engine visibility as the engines incorporate more social signals into their ranking algorithms.

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