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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

And here’s what it came up with: You can prompt ChatGPT to add emojis or hashtags if you are going to extend your campaign to Instagram and/or Twitter. You can learn a lot about how your target customers are using competing products by monitoring their names. Which hashtags are they using? Who are they listening to?

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Audience engagement: What it is and tips to improve it

Sprout Social

Social media users’ feeds are flooded with content competing for their attention. Curate the visuals so they signal the brand’s identity to your target audience without them ever seeing a logo or brand name. In this example, Nike appeals to soccer fans by using a specific hashtag and tailoring the copy and image to soccer players.

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Trending Sources

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2017 Social Media Trends Check-In

Ignite Social Media

LinkedIn recently announced a new feature called “Storylines” which curates and displays trending news stories and content, similar to Facebook and Twitter. Think about appropriate hashtags and keywords to add to the conversation. Here’s an update on social media trends to bring you up to speed. Trending Storylines.

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Top 7 Mentionlytics Alternatives For 2024

Keyhole.co

However, Mentionlytics also comes with a fair share of cons: The Basic, Essential, and Advanced packages may only be a little higher in price than other competing tools. This alternative to Mentionlytics helps businesses understand what their audiences care about and curate online content accordingly using social listening.

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3 ways to adapt content for the era of social media entertainment

Sprout Social

Today, every post is influenced by factors like format, creativity, hashtags, how people engage with it and the ever-changing algorithm. Plus, everyone is competing for attention. Old Navy encourages its customers to use their hashtag #OldNavyStyle on social media to share videos or photos with their products.

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Red Bull’s Social Media Strategy: Marketing So Fly, It’s Giving Wings

Keyhole.co

Fans and followers share their extreme sports and adventure experiences with Red Bull by tagging the brand’s social handles and using branded hashtags. The brand then curates and posts the best ones on its social channels. It also lets you benchmark competitors, suggest the right hashtags, and keep track of every relevant trend.

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10 best influencer marketing tools you need in 2022

Sprout Social

Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. You can use it across multiple online channels to keep an eye on specific keywords, phrases and hashtags. There are thousands of brands competing for their attention, and your pitches need to stand out. Key features.