The Holidays and the Seasonality of Facebook Ads CPM
Jon Loomer
DECEMBER 2, 2021
As a Facebook advertiser, you must understand the seasonality of competition and CPM (Cost Per 1,000 Impressions). The Seasonality of CPM. CPM — the cost to show your ad to your desired audience — is driven by several factors. You’re competing with millions of other advertisers in the Facebook ads auction.
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