article thumbnail

Competitor mapping: The benefits and how to create your own

Sprout Social

With Sprout, you can also conduct sentiment analysis to compare how people feel about your brand vs. your competitors. Consider brand perception in comparison to your competitors. A competitor map can be visualized in a variety of formats such as comparison charts, pie charts, scatter graphs and bubble maps.

article thumbnail

Strengthen your competitive analysis strategy with social listening

Sprout Social

This update provides a comparative insights view that makes it much easier to compare and contrast your social performance with competitors across key metrics, including SOV, engagement and sentiment. Even better, they can take the insights they uncover and use them to optimize their business operations outside of digital marketing.

Analysis 140
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Why You Should Thoroughly Audit Your Social Media Presence

Webbiquity SMM

Comparison of similar posts to see how the differences between them affect success. The audit will use the data collected to help your team analyze the interests of your audience and take demographics into consideration, maximizing future engagement. Most recently he and a small team have launched broadbandsearch.net , the U.S.’s

article thumbnail

10 social media reports to help showcase your expertise in 2021

Sprout Social

In order to contextualize and communicate the value of social back to your boss or team members, you need to embrace your social data. Yet with so many metrics and differing department goals, where do you start in communicating the right data to the right team? Profile Performance Report. Post Performance Report. Impressions.

Report 129
article thumbnail

5 Reasons CMOs Can No Longer Own Social Media

Hootsuite

Little wonder nearly every marketing team uses social media and nearly two-thirds of PR and communications teams do — far more than other parts of the organization. Customer care teams tell us that social intelligence helps them serve customers better, and that the speed of social media.

article thumbnail

Battling burnout as a social media manager

Sprout Social

By all accounts, social media professionals have demanding roles that require critical, creative thinking, organization and collaboration across teams. She and her team are responsible for managing all the corporate social media handles. As a manager, my team looks to me to set boundaries and standards. Avoid comparison.

article thumbnail

5 social listening services you can offer your clients

Sprout Social

As with all of our services, we provide “done-for-you” support, meaning that our team manages the software and social listening services, while reporting on the key performance indicators (KPIs) or goals we determine with each client. Sentiment research. Once again, we take this information to the internal team for a fix.