The Top 130 Minnesota Tech Companies on Twitter

Webbiquity SMM

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. That means 82% of these Minnesota tech companies remain active on the platform.

Make the case for video content

Sherrilynne Starkie

Did you know that by using video content in email marketing you can boost click-through rates by up to 300 per cent? Were you aware that 96 per cent of people who watch a video on mobile tend to share videos with others? Digital formats make video content affordable and quick.

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8 Ways to Strengthen Remote Company Culture

Likeable

So, with all of our new-found knowledge from the craziness that was 2020, we’re coming at you with eight tips for creating an awesome remote company culture. If your company is big enough, you can even have regional meetups on a regular basis as well.

Four Easy Ways To Improve Your LinkedIn Company Page

Webbiquity SMM

That said, there are a few things to keep in mind when tuning your company’s LinkedIn strategy to use it to its full potential, such as taking into consideration just how different the audience is on this platform are in comparison to other less professionally oriented networks like Facebook and Twitter. Here are a few tips that will help to boost your company’s profile on LinkedIn. Avoid writing a 2,000 word essay about the history of your company.

Here’s how B2B companies can use YouTube marketing

Awario

YouTube is a great platform for brands that want to showcase their expertise and take advantage of the opportunity to rank their video content

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Video accessibility: How to add YouTube subtitles to your videos

Sprout Social

When creating and sharing videos, you want to make sure your content can be consumed by as many people as possible. Whether they’re hard of hearing or simply in a setting where they can’t have their volume turned on, viewers should be able to enjoy your videos.

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5 goals you can accomplish with social media video marketing

Sprout Social

If there’s one thing staying at home has revealed to us it’s that we watch a ton of video content. YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89

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Annual Social Media Budget Planning For Companies And Bloggers

SocMed Sean

Whether you work for a Fortune 100 company or a blogger who relies on revenue from your content to supplement your income, it’s important to think about what goes into your social media headcount. 3) Creative Software to facilitate content creation like the Adobe Cloud suite, video editing software, etc… 4) Publishing and Scheduling tools like Tailwind for Pinterest, Buffer, or. Creative Directors need access to the image and video editing software.

Measuring the impact of Facebook video content

Sherrilynne Starkie

Ever notice that the video ads you see in your Facebook news feed start running even if you don’t click on play? People respond differently to the videos that the see in their Facebook news feeds. Some scroll right by, some watch a few seconds then move on, still others will watch the video right through to the end. For content marketers it’s difficult to measure the impact a video might have. These findings should inform video creative.

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[MUST WATCH] The Connected Company

SocialFish

Here is a 30 minute video of Dave Gray talking about “the connected company”, a theme with which you will be very familiar from Humanize. Dave is founder of XPLANE, a visual thinking company, and a partner in the Dachis Group, a social business consultancy. A recent analysis of S&P 500 companies shows that when you triple the number of employees in an organization, its productivity drops by half. And companies are made of people, not levers and gears.

Video Recap: Devumi vs. Random Social Media Marketing Company

Devumi

We were so excited when we created the Devumi vs Random Social Media Marketing company, we couldn’t wait to share it with you! Devumi goes head to head with your generic “social media” company and comes out way ahead. While the video is humorous to be sure, the topics covered within are absolutely true. The post Video Recap: Devumi vs. Random Social Media Marketing Company appeared first on Devumi.

How to Repurpose Video Content Across Multiple Channels

Later

Did you know you can repurpose video content for other social channels like Facebook and Pinterest? While it’s important to create video content with a specific platform in mind, it’s totally possible (and recommended!) to repurpose your video content for multiple channels.

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4 Reasons Your Company Needs a Social CEO

Oktopost

However, there’s still untapped potential for chief executives to bolster their companies’ social media marketing by getting personally involved. 62% of CEOs post on the company website and 50% post internal messages on intranets or internal chat channels. In fact, 82% of CEOs do believe that social media is an effective channel to share company news and information but are unaware of the impact that doing it themselves can have on the company. Humanizing the Company.

Twitter for companies

Sherrilynne Starkie

Twitter for companies infographic. How to change your Twitter Name [video]. This is a cool info graphic with some interesting statistics about Twitter and how French businesses use it. Related posts: Pinterest for business. The social customer. Wikipedia rules the waves. Click here to start to receive my newsletter. PLEASE LIKE MY FACEBOOK PAGE. Related articles. Twitter Engagement Cheat Sheet [Infographic]. The One Infographic About the Digital Revolution You Need to Understand.

Here’s What You Should Know About Explainer Videos

The Realtime Report

Here’s What You Should Know About Explainer Videos. A recent report from Wyzowl revealed that 96% of consumers who have watched explainer videos usually learn more about a service or product. Today, explainer videos are more than just ‘nice-to-have’ forms of content.

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The Conscious Company Global Leaders Forum

Janet Fouts

I spent a few days last week at the new 1440 Multiversity , attending the Conscious Company Global Leaders Forum. Created by Conscious Company Media , the event showcased a variety of businesses, including organizations like; Oxfam , Combat Flip Flops , L.A What do all of these companies have in common? It’s that kind of connected purpose that creates a mutuality and cohesion within the company.

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Video Marketing For Your Business

yMarketingMatters

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. In less than thirty seconds, a customer can get the information he needs about a business through a short, personal video. Why the explosion of video content? It’s easier than ever to create a fun video at little to no cost.

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Video for B2B Marketing [Podcast]

Oktopost

Episode two of our podcast, B2B Marketing Now, was posted last week and we learned so much about video for B2B marketing creating this episode. We invited Paul Carpenter to educate us on the value of video for B2B marketing, covering the why and how with video programming. Why should have a video marketing program? By next year, over 80% of Internet traffic will be video content. 65% of executives will visit a vendor’s website after viewing one of their videos.

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Why B2B Companies Need to Get Started with Facebook Live

Convince & Convert

Live video is nothing new. However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. When I speak with B2B companies about Facebook Live, they claim it’s only something for B2C companies and celebrities. Any brand trying to increase their trust and awareness with their customer can and should go live on video.

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How to Use Twitter Live Video to Expand Your Reach

agora pulse

When you think of live video, does Twitter Live video come to mind? Twitter Live video has been around for a while now, but it seems like Facebook Live has gotten most of the attention. Specific accounts that have expressed interest in live videos you have done.

How to Create a LinkedIn Company Page Step by Step

agora pulse

If you are wondering how to create a LinkedIn Company Page, this step-by-step guide will help you get set up and ready to go so you can start building your company presence. You will need access to company assets, such as a logo and other graphics. Then scroll all the way to the bottom of the list to “Create a Company Page” and click on the plus sign. You may want to update this to be: linkedin.com/company/strategictechnologyadvancedresearch.

Here’s What To Do With Your Live Video Once It’s Over

Social Media Strategies Summit

25% of brands posted a live video that year ( Buffer ). Since then, the popular video medium has grown and been adopted by Instagram (IG Live), Twitter (Periscope), YouTube and Twitch among others. And customers have followed suit, with 82% reporting that they prefer to watch live video overseeing a social post and 63% of people aged 18-34 watch live streaming content regularly. In 2019, it isn’t enough to broadcast your live video on social and move on.

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Companies Embrace Social Media

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Twitter Tales – A Bunch of Twitter Cases YouTube Launches Charts of Top Videos » Companies Embrace Social Media Posted by Anne Herngaard Aug 24th, 2010 Tweet It is always interesting to get some input on the state of social media, and here are a few simple indicators that tells something about where the wind is blowing.

Facebook’s (Confusing) New Video Metric | Social You Should Know

Ignite Social Media

A week after the news broke that Facebook over-reported video view lengths, they release an updated metric in which average view length can actually be longer than the video itself. Facebook Updates Video Metrics, Continues to Confuse. Trying to recover from faulty reporting, Facebook introduced a video metric called ‘ average watch time ’. Houseparty is a private video chat app for group hangouts.

Video Marketing For Your Business

yMarketingMatters

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. In less than thirty seconds, a customer can get the information he needs about a business through a short, personal video. Why the explosion of video content? It’s easier than ever to create a fun video at little to no cost.

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11 Types of Video Content Every Business Needs to Create

Rebekah Radice

Did you know that video content gets 20% more attention and reaches 3 times the amount of people than a standard blog post? Or that online videos will account for more than 80% of all consumer internet traffic by 2020? There’s no denying it, video is powerful. Still, there are some types of video that are more engaging than others. That’s why I’ve pulled together a list of the top types of video every business should create. Live Video.

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How to Create Engaging Videos for Social Media

Rebekah Radice

Does your video content captivate and engage your social media audience? With 84% of consumers saying they’ve purchased a product after watching a video, video content marketing is no longer a maybe, but a must-have for your business. But I get that creating video content isn’t always easy. That’s why I’m sharing my video marketing process in this episode of the Brand Authority Podcast. How to Create Engaging Videos for Social Media.

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The Biggest Mistake Companies Make When Using Video

Forbes Social Media

The investment marketers are making in video is significant. However, according to Kipp Bodnar, CMO of Hubspot, there are some areas where marketers are making mistakes with regards to video and some big opportunities to leverage video

3 Rules for Better Video Marketing

Convince & Convert

Video consumption continues to skyrocket amongst online audiences. In fact, 43 percent more videos were watched online from 2013 to 2014. billion videos in 365 days. A recently released report from Forrester, “ Market Overview: Online Video Platforms for Sales and Marketing ,” offers a data-driven guide to help modern marketers wrap their heads around where video marketing technology is headed and how to tell their compelling stories via video.

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Which Video Creation Solution Is the Right One for You?

agora pulse

So many video creation tools exist! So, how do you choose the right video creation solution? You’ve noticed that video content is booming. LinkedIn users are 20x more likely to share a video on the platform than any other type of post. Assess your video needs.

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Why TikTok’s Video Editor is Perfect for Instagram Stories

Later

Everyone’s buzzing about TikTok’s addictive GenZ content — but did you know TikTok’s video editor is perfect for Instagram Stories? . TikTok is packed with cool video editing features and effects that make it one of the most versatile and easy-to-use editors out there. With the app’s massive growth, TikTok has perfected the art of short-form video editing — and brands have finally started to take notice! . TikTok: “Instagram For the Mobile Video Age”.

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3 Companies Focused on Helping Not Selling

Convince & Convert

This article for me is part sharing what I know about digital marketing tools and part love letter to three companies that really deserve your business. Its no secret that my favorite web company right now is Wistia. Their technology is great, from their super embed builder that converts your video content to the right format for multiple devices to their killer video analytics. Need video embeds that work for responsive web sites?

How One Company is Measuring What Really Matters

Convince & Convert

In addition to the video, Lean Cuisine is encouraging its community to share what truly matters to them on Twitter with #WeighThis. The company also hosted a special event and art installation with artist Annica Lydenberg, who painted the inspiring responses on nearly 250 scales, which were then displayed as part of an art installation in Grand Central’s Vanderbilt Hall. As a result, Lean Cuisine is successfully supporting the re-branding of the company while starting a movement.

Make the case for video content

Sherrilynne Starkie

Did you know that by using video content in email marketing you can boost click-through rates by up to 300 per cent? Were you aware that 96 per cent of people who watch a video on mobile tend to share videos with others? There’s no doubt that video content is incredibly powerful in its ability to engage viewers. But, many marketing and communications professionals struggle to make the case for including video at budgeting time.

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Creating Great Video Without the “Shoot”

Waxing UnLyrical

Video is a wonderful tool for telling a compelling story. That said, one of the challenges a number of my clients face is a desire to use video but a very limited budget with which to work. Maybe video wasn’t initially a part of the plan, or perhaps it was but the budget for it was eaten up by other urgent needs. Thankfully, creating a video doesn’t always have to mean heading out with a camera or hiring a crew to shoot new material. Guest post by Sue O’Hora.

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4 Tips for Sharing Videos On Facebook

Convince & Convert

Facebook video is taking over. Last year, for the first time, it surpassed the number of YouTube videos that were uploaded to pages on the site. According to a SocialBakers study of more than 180,000 Facebook videos on 20,000 pages in December 2014, people posted 20,000 more Facebook videos than YouTube videos (highlight to tweet). To implement this tip, you can include a call to action on your video to hit the “like” button on your page.

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Video Marketing in 2020: How Brands Can Use Short-form Video to Succeed

Pixlee

As more people engage with brands, businesses, and creators through digital channels, marketers are funneling their efforts to utilize short-form videos in their marketing campaigns. . 99% of the marketers currently using video marketing are willing to continue doing so in the coming time.

Instagram Co-Watching: Browse Instagram with Friends Over Video Chat

Later

together with your friends over video chat, giving users a new way to communicate and stay connected. The new feature allows friends on a video chat or group video chat to browse through Instagram and share content with the group while still connected. Video-chatting has blown up in recent weeks, with companies like Zoom, Skype, and Hangouts all seeing massive growth due to COVID-19. Once you’re video chatting, tap the photo icon in the bottom left corner. .

Why TikTok’s Video Editor is Perfect for Instagram Stories

Later

Everyone’s buzzing about TikTok’s addictive GenZ content — but did you know TikTok’s video editor is perfect for Instagram Stories? . TikTok is packed with cool video editing features and effects that make it one of the most versatile and easy-to-use editors out there. With the app’s massive growth, TikTok has perfected the art of short-form video editing — and brands have finally started to take notice! . TikTok: “Instagram For the Mobile Video Age”.

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5 Ways Companies Are Using Instagram’s New Hyperlapse App

Convince & Convert

This week, Instagram unveiled its newest project Hyperlapse , an app designed to capture high-quality time lapse videos in an easy to use format. » Social Media Strategy georgetown athletics how to use hyperlapse hyperlapse instagram mercedes oreo social image of the week social media the north face timelapse video video marketing visual storytelling