How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace.

5 Strategies to Build a Network of Bloggers and Journalists

Waxing UnLyrical

Depending on your client or company, you’ll want to look for gatekeepers who have a similar focus or interest so that their readers will find an interest in your content as well. Find directories ( alltop.com , technorati ). Guest Post by Alicia Lawrence.

How to Build a Superblog: Insights from the Technorati Top 10

Viper Chill

You are here: ViperChill » Social Media » How to Build a Superblog: Insights from the Technorati Top 10 How to Build a Superblog: Insights from the Technorati Top 10 Written by Glen, this post has 62 Comments It’s no secret that one-man blogs can make a lot of money.

Social Media Presence of the Technorati Top 20

Viper Chill

I had just left a job which for the previous two years saw me working with companies like Nissan, Hewlett Packard and Land Rover as their social media manager. Home What the F ? Cloud Living Say "Hi!" Hey, Im Glen.

The Blogosphere is Thriving

Mindjumpers

It is both a way to express one’s personal interests and also widely used by companies as a way to tell personal and relevant stories related to the company and giving the brand a face. According to Technorati , people spend more and more time and resources on maintaining blogs.

44 Questions to Ask Your Search Engine Optimization Company

Bill Hartzer

In fact, the work I did over a year ago still has my client ranking above the company referred to in the article, and I did it all without buying one single link. Apparently being “penalized in Google&# cost Ryan Abood’s company $4 million. Share this on Technorati.

Event: Australian Institute of Company Directors AICD social media

Laurel Papworth

I’m heading over to New Zealand from 12th to 15th May 2010 to participate in social media forum at the Australian Institute of Company Directors Annual Conference. Event: Australian Institute of Company Directors AICD social media is a post from: Laurel Papworth- Social Network Strategy.

Monitoring Your Company’s Brand Online with MutualMind

Bill Hartzer

If you’re looking for a way to find out what people really think of your company, MutualMind , has all the tools you need to do just that. MutualMind can also allow you to see what is being said about your competitors, and see how your company compares. Share this on Technorati.

#1: Mistakes Companies Make on Twitter TIMELINES VELOCITY

Laurel Papworth

on mistakes companies make when using Twitter for business. Tip: If you are going to put your company on Twitter, think of it as a strategy not a campaign. This is a series of posts (one a day so another one tomorrow!)

Survey: Third of Companies Use Social Media to Promote Their Business

Bill Hartzer

Twenty-nine percent of companies with 500 or fewer employees are utilizing social networking in some way. A brand new CareerBuilder survey reports that 35 % of employers use social media to market their company. They’re also using social media to study companies and jobs.

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Great Case on Social Media Turned Into a Bad One by The Traditional Media

Mindjumpers

Tweet It all started with Lara – a user of social media, unhappy with her wireless company, making a complaint about it on Twitter, the company returned to her and fixed the problem.

Social Media for Non-Profits: How One Small Charity Makes it Work

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Social Media for Non-Profits: How One Small Charity Makes it Work Social Media for Non-Profits: How One Small Charity Makes it Work by Tamar Weinberg on August 14, 2009 Share In the spirit of featuring case studies like the ones in Chapter 4 of The New Community Rules , I am going to highlight other companies that have excelled in their social media achievements.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). have a company page on at least one social networking site (but only 39% blog and just 26% tweet).

Top Posts About Social Media During 2010

Mindjumpers

Here is what you can learn from the company to achieve a more engaging and growing community. Probably The Best Campaign Use of Co-Creation And Social Media Ever : The soda company Mountain Dew understands that the best promotion comes from your already dedicated fans.

Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity SMM

43% of employees at the largest companies in the US use LinkedIn for professional reasons, compared to 11% on Facebook. LinkedIn New Feature – Follow Company by Success CREEations. LinkedIn Launches ‘Company Pages’ by MediaPost Online Media Daily.

3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. This may be nothing more than a refresher course in the Captain Obvious department but even the savviest of companies is still missing the boat.

Yammer asks: What's Happening at Your Company?

Bare Feet Studios

Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > News , Productivity , Social Media , Tech Tools > Yammer asks: What’s Happening at Your Company? Yammer asks: What’s Happening at Your Company? Basically, as most people have pointed out in the TechCrunch comments , Yammer is Twitter for companies.

How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page.

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Google Targets ‘Scraped’ Content and ‘Content Farms’

Idaconcpts

Share this on Technorati. SEO SEO companies Google search engine optimization SERP

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8 Frequently Asked Questions by SEO Clients

Idaconcpts

Trust is definitely a big thing as some clients might have had bad experiences with previous SEO companies. How many SEO companies are out there who are making money through clients without giving them anything in return? Share this on Technorati.

Tweetpeats: When Twitter Meets Television | Freelance Social Media

Freelance Social Media

FOX Broadcasting Company is ready to utilize the social media platform with its new programming, Tweet-peats.

Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. It can instill faith that your customers have in your company. It can make all the difference in nurturing a positive perception of your company.

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Blogging Etiquette in the Face of a PR Pitch: What Miss Blogging.

Techipedia: Tamar Weinberg

As someone who does public relations for companies, I’m sure you carefully pick your bloggers for the pitch. My company, Leftos.com is going through a complete revamp and relaunch so it’s important that we let these bloggers know what we’re up to.

What's new in 2009? Feedback 3.0 | Freelance Social Media

Freelance Social Media

The company that I work for is just now talking about getting into the game. Companies have started to take note, but to a large degree still choose to listen, not talk back , trying to ‘learn’ from the for-all-to-see review revolution.

Tweet Spinner Review: A Powerful Application to Manage Your Tweets

Techipedia: Tamar Weinberg

For a big company account, it’s difficult to actually engage all day long (and all week long, especially if you’re a 9-5 shop).

Facebook Pages is a Great Tool for Engaging Customers

Freelance Social Media

We decided not only to build a Facebook page for his company but to also build pages catered to people that would be interested in what he offered.

Website and Conversion Optimization in Hard Times

Freelance Social Media

Everyone knows that more often then not that marketing dollars are often the first to go, most of us also know that the companies that make smart use of their marketing dollars in economic downturns often can gain considerable market share.

Customer Service: Contrasting Examples

The Marketing Blog

51 am Customer Service: Contrasting Examples Jump to Comments Fed up with my usb-internet device , I’ve been trying to connect with the customer care executives of the company behind it. The only way for the ‘customers’ to reach out to these companies is via a ‘telephone’ which under most circumstances eats a sizable amount of time for an average IT executive. A lot of companies provide web-based support on the go in the form of IM.

Public Relations becomes Community Relations – Social Media

Laurel Papworth

Well, what if you manage PR for a cosmetic company? But tomorrow, the company that manages say, the largest community of women in the right demographic online, becomes a public relations company. Companies approach them and ask if they can talk to the members, and advice on the best way of engaging with them. We’re working with a variety of large companies on building great content-rich websites, many of which will focus on mums.

The Year of Social Media 2010 [infographic]

Mindjumpers

Companies have started to think more about their surroundings, and realized how crucial it is to engage and involve users. Technorati Tags: 2010 , about.me , campaign , Facebook , Flavors.me , Foursquare , Infographic , Linkedin , Mindjumpers , Social Media , Social Network , Twitter.

Make a Wish for Someone Else this Holiday Season (and the Power of.

Techipedia: Tamar Weinberg

As an individual, perhaps a company or an entrepreneur who is looking to spread the word about a new product launch, you have the potential to keep marketing costs down by reaching out to bloggers and having them talk about your product.

Is Your Executive on Twitter?

Koka Sexton

I got a message today about a website that shows the Tweets from some of the executives of the largest companies in America. Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Is Your Executive on Twitter?

Koka Sexton dot Com

Koka Sexton

I got a message today about a website that shows the Tweets from some of the executives of the largest companies in America. Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Is Your Executive on Twitter?

How PR and Social Media Can Work Together

Webbiquity SMM

To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. For SEO and traffic purposes, the press release and social media release link back to the company’s website/blog. Smart companies and agencies are putting this together.

What Happens On Social Media In 2011?

Mindjumpers

Companies Embrace Social Media. Technorati Tags: 2011 , DreamGrow , marketers , platforms , predictions , Social Media , social media marketing , Social Network , trends.

Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

You can hire a Social Media Monitoring company who will not only use syndicated or subscription tools like Radian6 and employ a combination of techniques and report on what’s being said but will also formulate effective response strategies and implement reputation management techniques.

Winners of Mashable Awards

Mindjumpers

Most Promising New Company: PSGive.org. Companies Embrace Social Media. Technorati Tags: baratunde thurston , Cirque de Soleil Zumanity stage , communities , event , January 6 , Las Vegas , Mashable Awards , Mashable Awards Gala , services , Winners.

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Making an Integrated Marketing Communication Effort

Mindjumpers

Tweet Integrated Marketing Communication (IMC) is “the concept under which a company carefully integrates and coordinates its many communication channels to deliver a clear, consistent message&# , according to the marketing guru Philip Kotler.

The Bees Awards Winners 2010

Mindjumpers

Companies Embrace Social Media. Technorati Tags: Social Media , social media competition , The Bees Awards. Tweet Earlier we wrote about The Bees Awards on the blog , which is the 1st international social media competition for marketing and communications professionals.

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Successful Blogging for Small and Medium Businesses

Akamai Marketing

Its so easy to think that because their are millions of blogs (and if you check out Technorati you’ll see that I am write right.) Be disciplined: develop an editorial calendar, leave room for newsy items that your company should be commenting on.

Foursquare Gives Users a Holiday Gift

Mindjumpers

In addition, the CEO and co-founder Dennis Crowley of Foursquare has expressed that there still are some things that the company needs to build into photos, but it’s useful for them to see how people are using it, before developing the product even more.

PriceWaterhouseCoopers Starts Recruiting Through Linkedin

Mindjumpers

If you want to be the company that hires the best students you should no longer sit around and hope that they apply to your company. What does this mean for Scandinavian companies? Have you and your company started to find new employees through Linkedin?

To blog or not to blog – that is the question

Proactive Report

Some conflicting numbers showed up this week about blogs: The State of the Blogosphere from Technorati claims 70% of businesses are blogging. of mid market tech companies have an active blog. The number of INC 500 companies blogging is down to 37%.