Convince & Convert

FEBRUARY 23, 2015

Mike_Stelzner Tweet This From his blog , to his podcast , to the yearly Social Media Marketing World conference his team puts together, one cannot argue that Mike Stelzner , CEO/Founder of Social Media Examiner , is a leading voice on all things social media.

Social Media 60

Social Media Sites Curation B2B 60

Oktopost

MARCH 7, 2022

Social monitoring is the act of collecting the data centered around your brand, company, and products. Social listening also helps you keep tabs on the social media sentiment toward your company and products. Some years ago, while working with a SaaS company, we closed out our Friday with a press release from our biggest competitor.

B2B 155

B2B Sentiment Analysis Reputation 155

Proactive Report

NOVEMBER 21, 2022

You start by listening and gathering information about your brand/s, your company, and your competitors. Share the data you find with your team and others across the organization. As a result of seeing this vigorous conversation, the company investigated this age group as a possible new market for their products.

Social Media 64

Social Media Analysis Research Conversation 64

Pam Moore

OCTOBER 3, 2016

It is clear social media marketing is delivering real and measurable business value for companies large and small today. They are often thrown to the wild pack of tweeting craziness as their management teams and leadership know less than they do in understanding how to drive business value using these new social tools and methodologies.

Social Media 167

Social Media Marketing Training Skills 167

Webbiquity SMM

DECEMBER 26, 2012

But as the world has shifted from marketing brochures and printed trade publications to everything online, the connections between PR and marketing have become more apparent; that white paper may be a lead generation asset, but it can also be used to pitch a bylined article. ” Best Practices In B2B PR by Fast Company.

Tips 202

Tips B2B Journal SEO 202

Pam Moore

JULY 9, 2018

Gone are the days of simply needing to know how to write textual content for a white paper, marketing collateral or direct mail flyer. I can remember the advice from one of my favorite CMOs at an enterprise software company I worked at for 7.5 Need us to help train your team?

Content 163

Content Training Marketing Industry 163

Firebelly

OCTOBER 12, 2015

Description: For digital marketing professionals focused on best methods for leveraging social media within their business or corporate team. Provides free white papers and reports to keep you up to date on industry trends and best practices. Social Media Marketing Strategies For Business Professionals. Learn more ].

Groups 100

Groups Groups LinkedIn Social Media 100

Social Media Strategery

MARCH 23, 2011

The Packers dominated teams using the Lombardi Sweep, but few teams had the talent to run it as effectively. How many times have you yelled at your favorite team to just run that one play because you just know it’ll work? “That’s easy – even I could do that!&#. How’s that working out for you?

Case Study 110

Case Study Team Communities Social Media 110

Keyhole.co

OCTOBER 16, 2023

After all, not every company that works in social media is an agency, per se. Choose the right business structure for your company The legal structure you choose will have big implications for how you pay taxes, how you manage your company, and more. Hire staff Sooner or later, you’ll need to build out your team.

Social Media 52

Social Media Marketing How To Cost 52

Hootsuite

SEPTEMBER 16, 2022

Free your team up to complete meaningful, fulfilling tasks. As a result, the company counts 17,000 employees globally, with stores in over 40 countries. They built a multilingual custom solution that could respond in English or French across Bestseller’s Canada e-commerce website and the company’s Facebook Messenger channel.

Examples 96

Examples FAQ Insurance Retail 96

Janet Fouts

FEBRUARY 11, 2013

I work with a talented team of community managers and I know many more through speaking, conferences and social media. Others do everything from moderating forums and Facebook pages, T witter engagement and influencer outreach to creating e-books and blogging for the company. They are an integral part of the team.

Communities 141

Communities Content Jive Meme 141

Convince & Convert

AUGUST 18, 2011

The time you spend tweeting and Facebooking and Google Plussing on behalf of yourself or your company is time you could be spending on some other form of communications or customer service. Too many companies in social media tend to misapply breadth and specificity. Free social analytics white paper.

Social Media 129

Social Media Bookmarklet Analytics Software 129

Webbiquity SMM

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They need a pipeline of companies that want to hire them to recruit on their behalf. By Peter Caputa. They’re a leader in their field and they have a good number of recruiters working for them.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Proactive Report

DECEMBER 22, 2014

If your team is not yet conversant with the latest visual content tools, and able to produce an eye-catching image quickly and easily, you have two choices: Invest in visual content training for your in-house team. Downloads of the white paper mentioned at the end of the video had an 87% click-through rate.

Content 63

Content Training Patterns Skills 63

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. Roland Piquepaille lives in Paris, France, and he spent most of his career in software, mainly for high performance computing and visualization companies. Enterprise Collaboration and Virtual Teams Report (March 17, 2008). The People Part of Enterprise Collaboration and Virtual Teams. Team Think.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

Social Media Marketing

AUGUST 8, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Nielsen Press Release News 167

Pam Moore

SEPTEMBER 18, 2016

Do you often find it hard to win budgets, grow your team or simply justify your own job? If you are a budding social and digital marketer working at a new company in a new position, the first questions you should be asking should be related to understanding business goals and objectives, not asking for the logons to the social networks.

Social Media 60

Social Media Marketing Social Networking ROI 60

Socialmedia.biz

JULY 23, 2017

Using an algorithm and/or manually curated links, LinkedIn Elevate finds content that your target audience likes and suggests it to your team members. This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer. Image source: [link].

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. Building a Social Team. Brooks Thomas, Southwest @brooksethomas.

Authentication 138

Authentication Nielsen How To Case Study 138

Mindjumpers

JANUARY 23, 2012

Further, companies can make use of this information for making their strategies, when operating in different parts of world. Though the document is not available for individual purchase, you can contact the team for the purchase by clicking here. 2012 Social Marketing & New Media Predictions [White Paper].

Social Media 234

Social Media Patterns Statistics Report 234

Webbiquity SMM

FEBRUARY 16, 2016

Marketing accounts for 10% of total B2B company spending on average, and 6% of total revenue. ( Marketing staff account for about 3% of total employees, on average, in B2B product companies. For B2B media companies, the biggest share of revenue comes from events, totaling $12.2 88% of B2B companies use content marketing.

B2B 110

B2B Social Media Marketing Survey 110

Writtent Blog

MAY 24, 2013

You should start with following the industry news, monitor social conversations and engage in them, and recruit a social content creation team. Conduct online surveys and original research to generate unique and valuable ebooks or white papers. Any post should specifically be targeted at helping your sales team.

Content 71

Content Marketing Loyalty eBook 71

Socialmedia.biz

JULY 23, 2017

Using an algorithm and/or manually curated links, LinkedIn Elevate finds content that your target audience likes and suggests it to your team members. This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer. Image source: [link].

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners.

Social Media 132

Social Media Retail Education Airlines 132

Proactive Report

SEPTEMBER 12, 2009

We reminded the teams in these countries that it is about… how they use technology differently to make them successful in their industry versus someone else.”. What led to this bright idea? Listening to their market of SMBs. We want to get away from IT reviews only.”. What are they doing?

Social Media 107

Social Media Case Study Small Business Advertising 107

Convince & Convert

FEBRUARY 25, 2016

Take a listen to this week’s episode to understand what this development means for you and your company. How Yext’s recent Google integration has changed the game for your company. How to align two separate teams to achieve the same vision. How to balance serving your audience and serving your parent company.

Data 60

Data Film API Yahoo 60

Convince & Convert

JANUARY 19, 2015

After all, your employees understand the company and (should) understand what customers need and want to know about the company. Nielsen says that advertising from companies is trusted by 47% of global citizens. Edelman’s trust barometer research found that company experts are trusted 66% of the time.

Trends 60

Trends Content UGC Marketing 60

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. .” Please Support Our Sponsors.

Activities 143

Activities Social Media Mobile Geotagging 143

Webbiquity SMM

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. It would seem logical that for many companies, marketing costs would be shifted, but not necessarily reduced, by the use of social media.

Report 191

Report Social Media B2B Newsvine 191

Twist Image

NOVEMBER 21, 2014

Companies can earn millions of billions of dollars in the short span of four months, and the markets will pound them for not performing better. I (and the entire team at Twist Image ) are asking brands to take a proven leap of faith. Is a traditional white paper as valuable as telling a strong customer narrative on YouTube.

Marketing 98

Marketing Apple Mobile Advertising 98

Convince & Convert

JULY 29, 2012

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. ” white paper. The people that read your company tweets?

ROI 140

ROI Social Media Social CRM Survey 140

Convince & Convert

OCTOBER 2, 2013

These seven tips will create a powerful concoction that will be hard for any company, including media companies and your direct competitors, to compete with. Well, today , online auctions are just 10 percent of its total business — its payment and mobile business is half the company. Make Mobile Your Top Channel Strategy.

Crowdsourcing 132

Crowdsourcing Curata Mobile Content management systems 132

Buffer Social

DECEMBER 17, 2018

Brian : Step 1: Host a Facebook Live or record a video of you or someone from your company talking about the backstory of your product and post it to Facebook – it doesn’t need to be longer than 5 minutes! These could be templates, a checklist, blog posts, white papers, ebooks or lots of other great things. James Cohane.

Social Media 110

Social Media Marketing Curata Influencer 110

Jeff Esposito

OCTOBER 22, 2012

This included talking to friends, reading blogs and reading white papers. You see, despite my years of a love-hate relationship with Comcast, Frank and his team’s work left me respecting the company. I figured a book written by the team’s lead could hold some useful nuggets.

Review 37

Review Video Team Groups 37

Pam Moore

JUNE 28, 2019

The fact of the matter is this – the students we teach in our Social Profit Factor academy and the companies we consult with to help them leverage a content calendar often beat the socks off those that don't. Get your team on board with your plan. . It's not just for large corporate organizations with huge teams.

Template 60

Template Templates Content Marketing 60

Laurel Papworth

APRIL 28, 2011

Active.com Team Sports Directory. White Paper: Value of a Facebook Fan - An Empirical Review. Still, it's interesting to see where companies are going with this, and how Facebook Likes (Fans) and Shares, and Twitter Followers and Tweets are being valued. in either race registration conversions or ad impressions.

Facebook 110

Facebook Directory Statistics Review 110

Sprout Social

MAY 18, 2016

This particular report tells readers how quickly and effectively they respond to social media messages and how that stacks up to other companies. If it turns out a company or individual isn’t responding as quickly or efficiently as they’d like ,then we’ve just created a demand for our service in their eyes.

Strategy 83

Strategy Marketing Report Resources 83