SocialFish

JANUARY 21, 2011

This is a guest post by Rich Feinstein , CEO extraordinaire at CommPartners , a company that provides webinar, e-learning and virtual conferencing services. Most webinars stink. Given our business is producing online events, it got me thinking, are the webinars we are producing today similar to the ones we produced years ago?

Collaboration 234

Collaboration Eventful Exercises Education 234

Convince & Convert

APRIL 11, 2016

Webinars continue to be an invaluable content marketing tool for companies to attract and engage with prospects as well as retain existing customers to become your advocates. Over the last eight years, my team and I have produced, delivered, and moderated hundreds of webinars across a wide canvas of B2B industries.

Case Study 60

Case Study Tips Metrics Education 60

Convince & Convert

MAY 12, 2016

My last two posts covered my most important lessons for attracting your webinar audience and engaging your webinar audience. Let’s now complete the arc with how to convert your webinar audience into customers and future advocates. For attracting your webinar audience, I covered how to: Choose a relevant topic.

Tips 60

Tips Survey Hosting Metrics 60

Oktopost

SEPTEMBER 21, 2023

However, since social selling is a relatively new concept, few sales teams manage to get it right. Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations.

Examples 136

Examples B2B ROI Analytics 136

Ignite Social Media

FEBRUARY 16, 2022

Thankfully, Pinterest recognizes the ever-changing trends and was willing to, based on algorithm data, host a webinar to give us the latest scoop on potential 2022 trends. Pinterest Predicts is a webinar where Pinterest forecasts the possible trends on its platform for the year. What Is Pinterest Predicts 2022?

Data 170

Data Marketing Trends Newsletter 170

Sprout Social

SEPTEMBER 2, 2022

And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. As social media has become more advanced and more important, so too has the demand on marketing and social media team. Additional resource: Webinar: Supercharge your marketing strategy with social.

Training 117

Training Course Resources Social Media 117

Convince & Convert

APRIL 25, 2016

Following up on last week’s post covering my most important lessons for attracting your webinar audience , let’s now pivot and focus on how to keep them engaged once they show up live as an attendee at your webinar. Consider External Thought Leaders as Speakers vs. Internal Company Experts. You can review the full post here.

Engagement 60

Engagement Case Study Tips Discount 60

Oktopost

APRIL 9, 2024

59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools.

B2B 62

B2B Marketing ROI Hubspot 62

Convince & Convert

DECEMBER 15, 2023

Set your marketing team up for success by trusting them to make the right judgment calls on when and what to post on company channels. This requires setting cross-functional team expectations around quick and clear communication that extends beyond the marketing team. to get through. due to these efforts.

Brands 148

Brands Marketing Real Estate Collaboration 148

Oktopost

JANUARY 25, 2024

In our recent webinar , Karen Tran , a Principal Analyst specializing in marketing executive strategies at Forrester, offers invaluable insights on how B2B organizations can harness the true power of social media to not only enhance their visibility but also drive substantial sales growth.

B2B 69

B2B Social Media Strategy Reputation 69

Oktopost

OCTOBER 30, 2023

For this reason, utilizing intent data has become a pivotal strategy for B2B revenue teams, as more of their budgets become dedicated to generating new business. Now, this data is no longer held exclusively to the owners of a company’s social media accounts. Social Signals in Action How does Social Signals work in practice?

Data 124

Data B2B Notification Team 124

Sprout Social

JULY 19, 2023

Video content is a must for brand awareness and reach, but to continue justifying investments, teams need strong video conversion rates too. According to the Wistia 2023 State of Video Report , 42% of companies said increasing conversions in the sales cycle is a key indicator of video success.

Conversation 89

Conversation Video Tips Embedding 89

Oktopost

NOVEMBER 22, 2023

As new trends emerge and fade, marketing teams must be agile enough to adapt to different formats, user behaviors, and algorithms. YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs.

B2B 117

B2B Trends Social Media UGC 117

Sprout Social

JUNE 23, 2016

In this edition of Meet Team Sprout , I talked to Jordan about what her role means for Sprout, her career path and the advice she gives to every new employee. It’s been incredible to see the entire team grow. Product education is an important resource for our team and for our customers. Name: Jordan Balkin.

Education 74

Education Team Meeting Products 74

Small Business Mavericks

APRIL 17, 2011

A media company. But what does it mean to be a media company? Whatever it is, if you are a media company, then you’re a power to reckon with. One Response to “Are You A Business Or A Media Company?&# GrassRoots says: April 17, 2011 at 6:24 pm #dm2 Are You A Business Or A Media Company?

Company 142

Company Wiki Case Study Press Release 142

Pam Moore

FEBRUARY 17, 2023

How does it feel to stand certain and proud of all that you and your team has accomplished? If you're in a leadership role in marketing, technology, human resources, sales or you're the CEO of your company, and you have negative thoughts about change, this could seriously hurt your digital transformation efforts. How do you celebrate?

Patterns 148

Patterns Energy Team Skills 148

Ignite Social Media

JULY 24, 2020

This got our team thinking about the upcoming holiday season and how the key shopping days that most consumers rely on for purchases will be impacted. Recently leaked emails reveal that the company is now looking at October 5 th instead of July, setting the company up for a solid Q4 with key buying dates in October, November, and December.

Retail 177

Retail Upcoming Buy Social Media 177

Pam Moore

FEBRUARY 17, 2023

How does it feel to stand certain and proud of all that you and your team has accomplished? If you're in a leadership role in marketing, technology, human resources, sales or you're the CEO of your company, and you have negative thoughts about change, this could seriously hurt your digital transformation efforts. How do you celebrate?

Patterns 147

Patterns Energy Team Skills 147

Audiense

MAY 6, 2016

Don’t worry, we’re still going to write about the best campaigns we saw this past week, but we’re also going to write a little more about we, the Audiense team, are reading. Whether it’s webinars or podcasts that you should be listening to, or just something new about Instagram that caught our eye, it’ll all be here! MetGala ready.X

Team 92

Team Fashion Analysis Sentiment 92

Oktopost

MARCH 10, 2022

Budgets and teams have been squeezed, but the targets keep growing. Where can I get more quality opportunities for the sales team today? But I also know that every dollar, every minute of effort a marketing team invests, needs to have an expected, measurable outcome attached. Your social media team salaries.

ROI 174

ROI B2B Social Media Brands 174

Sprout Social

FEBRUARY 14, 2023

With a strategy behind it, advocacy will help drive sales, attract talent and position your team members as leaders in their respective networks. It’s a win-win-win, and the companies that capitalize on the opportunity are reaping the benefits. The time to build your social advocacy program is now.

Authentication 92

Authentication Examples Class Team 92

Pam Moore

JULY 9, 2018

I can remember the advice from one of my favorite CMOs at an enterprise software company I worked at for 7.5 15 Golden Rules for Content Marketing Webinar . For this reason I created a short, easy to digest, on-demand training webinar to help you understand (or remind you) of the 15 Golden Rules to Content Marketing that works.

Content 163

Content Training Marketing Industry 163

Sprout Social

MARCH 12, 2024

As Greg Rokisky, Social Media Strategist at Sprout Social puts it, “When partnering with influencers and creators, the Sprout team examines potential partners’ overall content and presence to ensure they align with our core values. Check out our communications plan templates and webinar. Which can work to your advantage.

Social Media 114

Social Media Marketing Sentiment Influencer 114

Oktopost

JANUARY 6, 2021

Following the success of our From the Experts webinar series, we wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. Here you will find a summary of our latest webinar “From the Experts: 2020 Year in Review” hosted with our good friend Shannon Seastead, Sr.

Review 107

Review Team Social Media Resources 107

Sprout Social

JULY 5, 2022

Meet the team. Webinar presentation. Meet the team. Showcase your company’s culture, values and, of course, team members. By inviting your team to step in front of the camera, you will win over your audience with authenticity. When CAVA restaurant company sponsored the mashup between Dessert Person (a.k.a.

YouTube 130

YouTube Video Authentication Education 130

Convince & Convert

APRIL 29, 2012

Even adorned with the latest and greatest social media management software and automation and workflow and APIs and the entire chorus line of digital marketing shiny objects, actual human beings in your company need to be at those controls. Social media management software companies, et al. And that’s where the problem starts.

Resources 167

Resources Company Social Media How To 167

Waxing UnLyrical

JUNE 14, 2018

The idea is to leverage other people’s strengths as a collaborative effort that will showcase your ability to be a team player. Remember to add work related webinars and education on the list. You are worthy of a raise if your work has helped the company gain a return on investment. Dedicate Time to Your Career.

Tips 178

Tips Skills Creative Commons Resources 178

Social Media Strategies Summit

DECEMBER 7, 2023

Athletics: “Athletics is a front door to so many institutions, so if you have a great athletic team, that’s a great place to start building collaboration.” Your goal here is to make it as easy as possible for other teams to get involved in marketing. This message became ingrained in our perceptions of the company.

Social Media Management 147

Social Media Management Social Media Education Collaboration 147

Pam Moore

AUGUST 11, 2018

I also hosted a live webinar training which you can get instant access to the replay. Register for Instant Access Webinar now->> How to Create Exciting Content for Unsexy Products, Services & Markets. Re gister now for this free on-demand training webinar for some immediate relief! Register for the webinar now! .

Industry 132

Industry Real Estate Content Insurance 132

Oktopost

SEPTEMBER 21, 2023

However, since social selling is a relatively new concept, few sales teams manage to get it right. Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations.

Examples 62

Examples B2B ROI Analytics 62

Oktopost

DECEMBER 13, 2020

Following the success of our From the Experts webinar series, we wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. Historically, our sales teams would be attending trade shows bringing home dozens of marketing qualified leads.

Construction 118

Construction Marketing Authentication B2B 118

Pam Moore

APRIL 11, 2018

I'm hosting a live webinar training that will help you have a never ending supply of content ideas even for the most unsexy and boring industries! Register for Webinar now->> How to Create Exciting Content for Unsexy Products, Services & Markets. Register for the webinar now! . Need us to help train your team?

Industry 152

Industry Real Estate Insurance Content 152

Oktopost

OCTOBER 8, 2023

Hitting targets and meeting sales quotas has become harder for most sales teams over the past year. The impact of the economy has slowed down the pace of B2B sales, leaving sales teams wondering how to meet their KPIs. So, in order to efficiently guide prospects to closed-won, nurturing relationships is key.

B2B 131

B2B Education Meeting Engagement 131

Buffer Social

DECEMBER 14, 2023

Share company culture and employee highlights Showcase your company's culture, values, and team members through a carousel. In this post, they introduce two new employees, sharing their roles and expressing excitement about their joining the team. This can be useful for sharing how-to content, tutorials, or tips.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Sprout Social

AUGUST 21, 2023

We’ll also share five steps to help you maintain ethical AI practices within teams and across the organization. Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. What are AI ethics?

Marketing 89

Marketing Privacy Policies Issues 89

Sprout Social

FEBRUARY 1, 2024

Do this in two ways: First, teams should mark their calendars to set up a regular cadence for consistent social listening sessions. Our team joined the conversation by thanking the advocate and offering the inquiring user a chance to try Sprout for free for 30 days. This is proactive social listening in action.

Social Media 109

Social Media Sentiment Loyalty Microsoft 109

Convince & Convert

NOVEMBER 17, 2014

On the social media consulting side of our business at Convince & Convert, my team and I are frequently called in to advise companies on how to improve and enhance their social media metrics. In fact, I very much recommend you jump over to their website after this post and download all of the slides from the Webinar.

Metrics 167

Metrics Social Media Report Cost 167